Discussion: Some companies (think Amazon, Ikea, Walmart, and Zara) have used logistics to redefine the competitive rules-and customer expectations. Pick one of these companies or a similar company and perform an Internet search to examine how it has used logistics to develop unique business models and achieve a competitive advantage. Specifically, assess how your chosen company has used logistics to design and execute unique value- added workflows to meet customer needs. Now share your top takeaways regarding what these logistics capabilities are, how they were built, and why they are so effective. Discuss the following: • Why has it been hard for other companies to benchmark and bring these capabilities to the market? • How could you turn your takeaways into action to help your company improve its workflow and value- creation capabilities?

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