Don Peppers and Martha Rogers developed the concept of

One-to-One Marketing in 1994. Outline the steps companies need to

take to engage in one-to-one marketing with their customers.

Prepare a two page (double-spaced) essay. Cite references to

material that you use in preparing the essay.

Weedmark, D. (2021, May 28). Example of one-to-one marketing.

CHRON. Retrieved from

https://smallbusiness.chron.com/example-onetoone-marketing-816

99.html

Quadracci, J. (2019, February 19). Is your integrated marketing

campaign truly integrated? Harvard Business Review. Retrieved

from

https://hbr.org/sponsored/2019/02/is-your-integrated-marketing-ca

mpaign-truly-integrated

200 words | 7th EDITION APA CITATION FORMAT WITH IN TEXT

CITATION! The story link sent should be the only focus in

answering the question.