In 1-2 pages double spaced, APA No reference needed Questions for De Langhe et al. (2017) Think about marketing actions and consumer responses. For example, marketers do a lot of promotional activities (advertising, emails, social media, search engine marketing, telemarketing etc.) and hope to change consumer's attitudes, intentions and behaviors. Can you identify two of the four types of non-linear relationships discussed in the paper and explain how some of the marketing actions-consumer outcome relationships would fit that pattern. Please identify your marketing constructs on the Y and X axis in the examples you use (for example, if you are linking sales and advertising expense, then Sales will be Y axis and advertising will be X axis. Explain why you feel that this picture will represent the relationship well. PLEASE DO NOT USE THE SAME EXAMPLES AS IN THE ARTICLE. I WANT TO SEE SOME NEW AND DIFFERENT CONSTRUCTS.

Fig: 1