Question

Individual Assignment: Case Study Analysis Your report will be evaluated based on integrating course content; the clarity, appropriateness, and the assessment of the idea itself; along with complying with the expected section headings and structure. In your report: • Identify a case study of a company innovation project that has been well-documented. USE APPLE IPHONE ⚫ Using publicly-available sources in combination with interviews where possible, summarize the innovation project from its inception to its conclusion, including: o Insight: the original insight or observation leading to the innovation o Problem: description of the problem the innovation addressed and/or the unmet needs o Customer: description of the ideal customer who has the problem o Solution: description of the product and its core features o Development: address what was required to develop/produce/manufacture the product o Launch: describe how was the product made known to customers and where could they get it? • Analyze whether the project could be termed a success or failure. Identify which factors were influential to that outcome. Propose a feature that could be added to the next version of the product. Share best practices observed in the case study to apply to future innovation projects. Throughout your report, strive to capture the point of view of the innovator and/or innovation team as much as possible/nDeliverable - A double-spaced 6-page maximum written report (additional pages may be used for a title page and references). The report will contain three parts, shown below. Outline [Use these bolded headings and subsection headings in your paper, organized and formatted as indicated]. • Introduction [to the paper, approximately 1/3 page] • Part 1: Case Study Summary [approximately three pages] o Insight: the original insight or observation leading to the innovation o Problem: description of the problem the innovation addressed and/or the unmet needs o Customer: description of the ideal customer who has the problem o Solution: description of the product and its core features o Development: address what was required to develop/produce/manufacture the product o Launch: describe how the product was made known to customers and where they could get it. • Part 2: Analysis [approximately two pages] o Success or Failure: Assess whether the project could be termed a success or failure. o Factors: Identify which factors were influential to that outcome. o Enhancement: Propose a feature or enhancement that could be added to the next product version and explain why this would be helpful. • Part 3: Best Practices [approximately one page]: Formatted as a bulleted list, share best practices observed in the case study to apply to future innovation projects. Reference: Atleast one published and peer reviewed paper regarding APPLE IPHONE

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