Individually, you are required to find a UK based business. You should NOT USE the big

companies like Tesco, Morrison, BP etc. Choose a UK based innovative company, which

is interesting, and challenging. (You will fail if it is not UK based). You need to do an in-

depth research as how the business operates. Using your knowledge of business

concepts and tools studied in this module, analyse the business doing a detailed SWOT

Analysis of the business, use of CSR and Innovation by the business.

You then need to come up with recommendations as how the business can improve as

well as expand.

Part 1 Introduction (200-250 words)

An overview of the business in terms of structure, location/profit/main competitors

Part 2 Analysis (1000-1200 words)

2.1 SWOT Analysis of business

2.2 Use of Corporate social responsibility by the business

2.3 Innovation and creativity in business

Part 3 Conclusion and Recommendations (200-250 words)

Recommendations for the business to improve and expand

Part 4 References and Appendices (not included in the word count).

At least 4 books and journal articles. You can also use websites to get information about

the business but 4 academic references are MUST.

Reference section which gives the full reference for in-text references that appear in the

main body of your report using the Harvard referencing format which you can access at:


HarvardReferencing Guide Full2016-05.pdf