Question
Instructions: Before completing this week's assignment, please read chapter 14 in your text. Next, choose two 2024 Superbowl commercials--one that you liked/thought was "good" and another that you did not like/thought was "bad". Be sure to state the two commercials you are writing about in your assignment and post a link to the commercial if possible. For each commercial, discuss whether it was institutional advertising or product advertising. If it is product advertising, which type? Explain your answer. For each commercial, discuss what type of approach to advertising execution was used. Be sure to explain your answer. For 2024, a 30 second commercial reportedly costs $7 million. Given this information, do you think each commercial was "worth" it? Be sure to explain your answer. Please limit the length of your assignment to ~300 words. Once you have submitted your homework assignment, copy and paste your homework assignment as your initial post in the week 6 discussion.
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