Instructions: For this assignment, please first read chapter 11 in your text. Next, read the attached case (How Much EarringsCaseMKTG716.docx). NOTE: In past semesters, some students had trouble accessing the case attached this way. If this happens, please look under the assignments tab for this assignment. The case is attached two different ways there. In your assignment, please answer the following questions: 1. Discuss the factors Janee (or any other business owner) should consider when pricing their goods or services. 2. Prior to attending the Chamber event, what pricing strategies and tactics were being used by Janee? 3. What pricing strategies and tactics do you think Janee should use moving forward? 4. Do you think Janee should increase the price of her earrings? Why or why not? 5. If you were Janee, what price would you charge for the earrings? What is your rational for this price? Please limit the length of your assignment to ~300 words.

Fig: 1