Instructions I need to choose a live client and we choose The village..I need to create creative brife for all team..I need cover sheet olso..i am the Digital Marketing Executive. Each

persone from group have some tasks..I am the Digital Marketing Executive and you need to complete only the taske about digital marketing executive.. You have a template where you have to complete the section for Digital Marketing Executive, another file it is with the brife and another files is with information You need to create the creative brife for this assesment..the cover shet and after finish this you need to do the secondary part of this assesment wich it is a presentation and the pitch you will find all information on the brife document. we need to create a creative brief and coversheet This assessment is about to conduct and campaine wich rhe client is The Vilage do the coversheet in 1000 words + breif in just 400-500 words + 6 slides with speaker notes/n This document is for De Montfort University use and should not be passed to third parties or posted on any website. Module Title Module Code Module Leader Submission Date/Time: Assignment Release 12th February 2024 Date: Integrated Marketing Communications BMKT2003 ● Faculty of Business and Law Assignment Brief ● Ellie Hickman ● ● 15/04/24 12:00 (noon) Assignment Number Assignment Title Assignment Weighting Assessment Information - What you need to do This assignment is a group assignment. Your group must submit a 5,000 word creative brief and present a 15 minute presentation in class in week 7 (W/C Monday 15th April 2024). PR objectives and plan Advertising creatives 2 The main aim of the assessment 2 on this module is for you to develop an integrated marketing communications campaign and to understand the planning and research that go into this. Assessment 2 will be a major piece of work, including creating a group presentation and a creative brief which will incorporate all of the skills and theory you will learn on the module. You will be issued with an additional client briefing to accompany this document. A creative brief is a document that outlines the important information from your client and market research. This then forms the starting point for the development of your campaign. We've provided a template that you can use for this (this is a guide). Your Creative Brief will be the foundation for your pitch presentation and a template is available on Learning Zone/Assessment. It is expected that this document will be 5000 words, and you can use TWO APPENDICES to support this. 80% Your group pitch presentation should be styled and presented in an appropriate way for your client. The presentation should last for 15 minutes and should include: DE MONTFORT UNIVERSITY Group presentation and creative brief LEICESTER Assignment Brief Template Page 1 of 5 Campaign objectives and brief overview of the target audience/persona Overview of theories used to develop and support your campaign/strategy Media plan and channels chosen, including budget overview Digital objectives and content plan, identifying specific channels This document is for De Montfort University use and should not be passed to third parties or posted on any website. Criteria for Assessment - How you will be marked Please supply references within your presentation for any theory, market research and insight you use. You need to apply promotional and communication models and theories as per the learning outcomes of this module. This assessment is worth 80% overall: Group creative brief – 40% (5,000 words) Campaign objectives Secondary research to inform campaign strategy Campaign strategy Communication/advertising theories Press release References Presentation structure and skills Campaign objectives Campaign deliverables Group presentation - 40% (you will all receive the same grade unless an issue is raised before you present) (15 minutes) Budget Media & digital plan Campaign execution Storyboard/creative visuals and explanation Integrated campaign relevant to client Further information on University mark descriptors can be found here. This assignment is designed to assess the following learning outcomes: DE MONTFORT UNIVERSITY LEICESTER Assessment Details Select and apply contemporary communication and promotional theory Understand the application of the marketing mix within different marketing contexts Know what influences customer behaviour across a range of contexts Know how to apply and adapt marketing mix to satisfy customers' needs Compare and contrast various promotional tools and media. Campaign planning, customer engagement and retention. Appreciate how the social media landscape is evolving and identify the implications for contemporary marketing communications strategy Assignment Brief Template Page 2 of 5 This document is for De Montfort University use and should not be passed to third parties or posted on any website. The word count is 5000 words for the group creative brief and 15-minute group pitch presentation in class W/C 15th April 2024. There will be a penalty of a deduction of 10% of the mark for work exceeding the word limit by 10% or more. DE MONTFORT UNIVERSITY The word limit includes tables, figures, quotations and citations, but excludes the references list and appendices. LEICESTER How to Submit your Assessment The assessment must be submitted by 12:00 noon (GMT/BST) on 15/04/24. No paper copies are required. You can access the submission link through the module web. Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work. O Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader. All work submitted after the submission deadline without a valid and approved reason will be subject to the University regulations on late submissions. O If an assessment is submitted up to 24 hours late the mark for the work will be capped at the pass mark of 40 per cent for undergraduate modules or 50 per cent for postgraduate modules If an assessment is submitted beyond 24 hours late the work will receive a mark of zero per cent The above applies to a student's first attempt at the assessment. If work submitted as a reassessment of a previously failed assessment task is submitted later than the deadline the work will immediately be given a mark of zero per cent O If an assessment which is marked as pass/fail rather than given a percentage mark is submitted later than the deadline, the work will immediately be marked as a fail Return of Marked Work The University wants you to do your best. However, we know that sometimes events happen which mean that you can't submit your coursework by the deadline - these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to five working days, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline for your assessment. You will find information about applying for extensions and deferrals here. Students MUST keep a copy and/or an electronic file of their assignment. Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites. Assignment Brief Template Page 3 of 5 This document is for De Montfort University use and should not be passed to third parties or posted on any website. DE MONTFORT UNIVERSITY LEICESTER You can expect to have feedback returned to you on 7th May 2024. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online. It is important that you access the feedback you receive as this will help to make improvements to your later work, you can request a meeting with your Module Leader or Personal Tutor to discuss your feedback in more detail. Marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed their review. More information on assessment and feedback can be found here. Academic Integrity and Generative Al Use In submitting a piece of work for assessment it is essential that you understand the University's requirements for maintaining academic integrity and ensure that the work does not contravene University regulations. Some examples of behaviour that would not be considered acceptable include plagiarism, re-use of previously assessed work, collusion with others and purchasing your assignment from a third party. For more information on academic offences, bad academic practice, and academic penalties, please read chapter four of our academic regulations. Generative Al tools cannot be used for this assessment. You must not use generative artificial intelligence (Al) to generate any materials or content in relation to your assessment. Any use of generative Al needs to be appropriately acknowledged. Students should add a statement explaining which technologies were used, how they were used and how this output was then used to complete the assignment. Direct use of outputs should be cited. Examples of a student acknowledgement statement are shown below: Statement of acknowledgment 1 - generative AI used when module leader allows it. I have used (list all Al system (s) used and links e.g., Google's Bard, https://bard.google.com) to (provide details of how you have used generative artificial intelligence e.g., to breakdown some of the concepts taught on the module). The prompt (s) I have used are (include the prompt (s) e.g., you are an enthusiastic tutor who is also an experienced economist, help me understand the concept of game theory with explanations and examples). What was generated from these prompts was used to (explain how they were used in your submission, e.g., develop a section on game theory exemplars). Assignment Brief Template Page 4 of 5 Statement of acknowledgment 2 - generative AI not used when module leader allows it. This assessment has not used any generative-AI. You can find the library guide on generative Al use here - https://library.dmu.ac.uk/genai This document is for De Montfort University use and should not be passed to third parties or posted on any website. DE MONTFORT UNIVERSITY LEICESTER Academic Support and Your Well-being Referencing is the process of acknowledging other people's work when you have used it in your assignment or research. It allows the reader to locate your source material as quickly and easily as possible so that they can read these sources themselves and verify the validity of your arguments. Referencing provides the link between what you write and the evidence on which it is based. You identify the sources that you have used by citing them in the text of your assignment (called citations or in-text citations) and referencing them at the end of your assignment (called the reference list or end-text citations). The reference list only includes the sources cited in your text. The main referencing guide can be found here and includes information on the basics of referencing and achieving good academic practice. It also has tabs for the specific referencing styles depending on whether you require Harvard style used in business or OSCOLA style used by the Law school. Assignment Brief Template Page 5 of 5 The University has a wealth of support services available to students; further information can be obtained from Student Gateway, the Student Advice Centre, Library and Learning Services and, most importantly, your Personal Tutor. If you are struggling with your assessments and/or deadlines please do seek help as soon as possible so that appropriate support and guidance can be identified and put in place for you. More information can be found on the Healthy DMU pages.