Jonathan is a recent university graduale who has earned his bachelor's degree in International Business. He has been a commilled student, maintaining a high GPA, but he recognizes that he faces challenges due to his limited work experience and an almost non-existent professional network. Jonathan is aware of the important role networking plays in his future career development and is not focused on how to start building his professional connections. Background Information: . Name: Jonathan Smith . Age: 24 ⚫ Education: Bachelor's degree in International Business ⚫ Job Experience: Some internship experience, no full-time job experience ⚫ Professional Network: Minimal, mainly comprised of university peers and a few lecturers on Linkedin ⚫ Career Goals: Jonathan aims to pursue a career in international marketing or corporate strategy within a leading global firm. Jonathan's current networking challenges consist of the following: ⚫ Jonathan's Linkedin network is mostly made up of university contacts and does not have significant ties to industry professionals in his field of interest. ⚫ His resume lacks relevant professional experiences in his chosen fields. His internships, although valuable, were brief and not entirely aligned with his career goals. Jonanthan has a few networking goals he is hoping to achieve: • Establish a professional network on Linkedin, connecting with experts in international business and the financial, markeling and consulting industries. ⚫ Seek guidance and insight from seasoned professionals in international marketing and corporate strategy. • Obtain informational interviews or mentorship to navigate his career path effectively. Allend face to face networking events. During Jonathan's last semester, he was working an internship which had him less focused on his Professional Networking class and more focused on gelling his work experience. Therefore, Jonathan does not know where to start with updating his Linkedin. You can see Jonathan's current profile by clicking this link: https://www.linkedin.com/in/jonathan-smith- 3345082b2/ Jonathan does know that the Linkedin platform is important and will help him in the future. He is relying on you, his best friend, to guide him through what needs to be done and how to build his profile./nCase Study Questions: 1) Identify the networking challenges Jonathan faces as a recent graduate. 2) Considering Jonathan's networking goals, why are these goals crucial for his career progression? What additional networking goals could further help him? 3) How can Jonathan effectively use LinkedIn and other online platforms to broaden his professional network? i) What non-digital (offline) platforms could Jonathan use? ii) Why did you choose these platforms? (you can note the pros and cons of the platforms discussed) 4) What actions can Jonathan undertake to gain more job-related experience and enhance his resume for potential employers? 5) Identify all the items that Jonathan's LinkedIn profile is missing and what can be added to make his profile more attractive to potential employers. 6) Create a mock-up of Jonathan's new and improved LinkedIn profile. Focus on the elements discussed in class, through research and through the guest speaker discussion. You can be creative on this section by 1. Creating a LinkedIn profile for Jonathan or 2. Adding screenshots of what the profile would look like. Formatting and Submission Guidelines: • Write your reflection in a clear and organized manner, using proper sections + headings in bold, as well as appropriate grammar and punctuation. Your assignment should not exceed 2000 words (being a little generous here) If you use any outside sources for this assignment, please be sure to use both in-text citations and references suing APA format. Submit your assignment in a typed format, either as a Microsoft Word document or a PDF file. Assignment Due Date: February 16 @ 11:59pm Assignment is worth 50 marks (equivalent to 20% of final grade)

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