Question

Logistic Regression Assignment The dataset given is from Airbnb users in Eugene county, Oregon. Airbnb partnered with Frontier airlines and used air travelers' contact information to send them offers. Frontier travelers were randomly picked and offered several types of Airbnb offers, such as a $25 off coupon and a free taxi ride to the host's address. Frontier shared information about fliers' email address, their status as 'frequent flier' and their approximate address. The description of the variables is below. Airbnb is trying get insights from the dataset on how to better target customers with marketing offers for upcoming flights. Description of variables in dataset A. Choice: If the person responded by booking a stay on Airbnb in Eugene, 1= yes, 0=no B. Email_25: The customer were given a $25 off coupon C. Email_Taxi: The customer were given a free taxi. These are converted into dummy variables of 1/0 for $25 off and 1/0 for taxi. D. Customer email: Gmail, Yahoo, .Edu or other email recipients. 1 for using those emails and 0 for not. E. Alaska: 1- NOT Alaska frequent flier member, 2= frequent flier member, 3= MVP frequent flier member F. Address: Add_Ore: 1= from Oregeon, 0=from out of state G. Add_Eug: 1= from Eugene, Oregon, 0=Not from that county H. Age: Numeric age number 1. Tickets: Number of tickets book on the itinerary J. Type of ticket: 1= round trip departing in less than 14 days, O= one way to Eugene Questions to answer: 1. List each statistically significant predictor of a traveler's likelihood to book on Airbnb. Write one to two line paragraph for each variable with statistical information. Indicate if the relationship is positive or negative, and the odds ratio, and a real explanation behind the relationship. (60 points). 2. If you are a regional marketing manager for Airbnb, what would be your marketing strategy (plan of attack) to attract travelers to Eugene to book on Airbnb? (20 points) 3. What is the probability that a customer with the following offer will book a stay on Airbnb? Show calculation in your answer. (20 points) • Email promotion type: 1-$25 off Customer email: Yahoo • Alaska Airline status: MVP frequent flier member of Alaska Airlines

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