MANCHESTER 1824 The University of Manchester Presentation, structure and writing style (20%) The credibility of your plan to potential funders and investors will be significantly influenced by the way it is presented and written. It should: ☐ be presented to a high standard and look professional be written in a concise, clear and accessible way ☐ present further information in an appendix in an appropriate and effectively way ☐ overall make a compelling case for investment of lending of finance

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