Marketing Management:

Coursework Brief (2) Group Marketing Plan 70% (10,000 words) for the all members in the group.

Please chose one brand in one country and prepare a marketing plan (a one-year marketing plan for the year 2023).

The company's name is HAAGEN DAZS in the United states only.

Environmental Analysis

a) PESTLE (use external factors/specific evidence needed)

b) SWOT

c) Summarise the key drivers affecting the chosen brand