Question

.. MO - Week 8 - 1st Journal Assignment Due Hello, Once again, please see the instructions for the 1st Journal assignment due to be posted in the assignment folder. Please remember that your study cannot be older than 2014 and your study must be conducted in the United States. Points will deducted if these requirements are not met. Also for your reference, I have once again posted the journal assignment example and an outline of what is expected. Your paper must be at least 1and 1/2 pages, but no more than 2 pages in length. If you need any clarification, please send me an email. 12:24 & Persuade Me? Your posts should include definitions of the concepts and then a description of how they apply to your product. 1) Pretend you are an advertiser who wants to sell a certain type of product to a college audience. Choose what product you are trying to sell. You may NOT use the same product as another student, so be sure to read other posts first! 2) What might be one central route of persuasion you could try? What might be a peripheral route you could try? (be sure to define the diference between the two routes) 3) Finally, how might you use dissonance (& define cognitive dissonance) to change consumers' attitudes and get them to buy your product? 4) You must define and then identify the four specific factors in your example in persuasion: communicator, medium, target, and message. (i.e., what is the communicator in general and what is it in your example. Do this for all four factors.) @ mylearning.suny.edu 12:24 & 3) Finally, how might you use dissonance (& define cognitive dissonance) to change consumers' attitudes and get them to buy › your product? 4) You must define and then identify the four specific factors in your example in persuasion: communicator, medium, target, and message. (i.e., what is the communicator in general and what is it in your example. Do this for all four factors.) Respond to another student's post by assessing how persuasive the advertisement is. What would you change to make their advertisement more persuasive? (Incorporate a concept!) * Only respond to a classmate whose initial post has not yet been responded to !! Your posts must meet all requirements for discussions. Please review Instructions that Apply to ALL Discussions and Grading for ALL discussions at the top of the Discussons Boards page. mylearning.suny.edu

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