mrkt 223 sem campaign assignment 1 lil boop boop is a new canadian eco
MRKT 223 SEM Campaign Assignment 1
Lil Boop Boop is a new Canadian ecommerce small business which sells locally made, organic and
sustainable baby clothing. You are helping Lil Boop Boop increase their paid search traffic and ultimately
1. Audience and Keyword research (50 points)
First, you conduct keyword research to determine what keywords the Lil Boop Boop audience is most
likely to use to search for the product(s).
a) Who is the primary audience of this campaign? What are the characteristics of the audience
(include demographics, interests, behaviors etc.; try to be as specific as possible)? (10)
b) What does the online customer journey of the audience look like? (10)
c) What is/are the benefit(s) of the product to the audience? (5)
d) What keywords do you think your audience is likely to use to search for the product(s)? (5)
*The amount will be in form of wallet points that you can redeem to pay upto 10% of the price for any assignment. **Use of solution provided by us for unfair practice like cheating will result in action from our end which may include permanent termination of the defaulter’s account.Disclaimer:The website contains certain images which are not owned by the company/ website. Such images are used for indicative purposes only and is a third-party content. All credits go to its rightful owner including its copyright owner. It is also clarified that the use of any photograph on the website including the use of any photograph of any educational institute/ university is not intended to suggest any association, relationship, or sponsorship whatsoever between the company and the said educational institute/ university. Any such use is for representative purposes only and all intellectual property rights belong to the respective owners.