/n Milestone Two Guidelines and Rubric Overview Over the past few modules, you learned the basics of Adobe Illustrator and Photoshop. You also learned about elements and principles of design, communication and design theory, and the importance of branding in meeting project goals. In this milestone, you will use the knowledge you have gained about the Adobe programs, design, and design theory to create a few artifacts for the client you selected in Milestone One. Scenario You work as a designer for a media consulting firm that completes projects across all industries. Your supervisor has offered you the opportunity to select one of three new up-and-coming clients who don't have their collateral established yet, and she wants you to create a digital campaign that meets their needs. You have already selected your client and identified your audience and project goals, and you are now beginning to work on creating key artifacts for the digital campaign. Below is the client information from Milestone One to help remind you of your selected client's needs. Client Information Make sure to use the same client information you used in Milestone One. • A small nonprofit organization, All Paws Shelter, located in Miami, Florida, is planning to hold a 30-day fundraising campaign to support local animal shelters after the recent hurricane, as some of the local shelters were badly damaged and in need of repairs. The region has a high percentage of retirees, and many own pets that were adopted from the shelter. All Paws Shelter has asked that the costs be kept as low as possible. • A regional health insurance company, Apox Insurance, is sponsoring a local fun- run event for all ages to promote heart health through regular physical activity. All proceeds will be donated to the American Heart Association, and the event will take place in six months. To raise money for the cause, participants will ask for donations from friends, families, and businesses. Apox Insurance will also raise money through vendor booths and food sales after the race. Apox Insurance will also provide blood pressure screenings free of charge, and they'll provide attendees with literature about the benefits of regular physical activity. Apox Insurance is located in a small city with a diverse population, and they're hoping to encourage more families to be involved in physical activity. Apox Insurance has noted that while they can't spend a fortune to market the event, they can afford a few more expensive marketing options. Arlington Regional, a local nonprofit hospital, recently received a generous donation to build a new neonatal intensive care unit (NICU). The board of directors would like to create a unique campaign for the hospital to promote the new NICU regionally and to prepare for the grand opening a year from now. Arlington Regional had not seen much growth in many years, but it's now becoming a fast-growing community with many young families moving into the area. The hospital staff hope the addition of a new NICU will encourage more young families to use the hospital. Arlington Regional is willing to pay top dollar for a campaign that uses diverse communication channels. Prompt In Milestone One, you selected your client. Before you begin this milestone and create your digital designs, make sure to review your client's information alongside any milestone feedback you received. Visual Designs Once you have reviewed the above materials, you can begin to create a portfolio of digital designs for your selected client that showcases your visual design skill set. For this milestone, you must create the following designs: • A revised or new logo for the organizationyou selected in Milestone One You may use the drafted logo provided in the "Supporting Materials" section of this assignment to modify the original logo to suit the project goals and branding, or you may create a new brand-aligned logo. • One of the following designs to advertise the organization's event: Web or email banner Flyer Billboard 。 Infographic ○ о Brochure Mailer/postcard Other (with instructor approval) Specifically, you must address the following rubric criteria: • • Logo Design Techniques: Modify or create a logo for your selected organization that clearly demonstrates principles and elements of design, design techniques, and effective use of color. Additional Design Techniques: Modify or create a unique visual design for the selected organization's event that clearly demonstrates principles and elements of design, design techniques, and effective use of color. Logo Alignment: Modify or create a logo for the organization that clearly aligns to the organization and target audiences. Additional Design Alignment: Modify or create an additional design for the event that clearly aligns to the organization, event, and target audiences. Rationale • • • Tools and Technology: Justify why you selected the tools and technology you used. Delivery: Explain how the communication will be delivered to the target audience and why the selected channel is the appropriate delivery method for each visual. Design: Explain the design elements and principles, visual and communication theories, and design techniques you used to create each visual, and explain the impact these will have on the target audience. Message: Describe the message conveyed in each visual, including how the elements of design support the intended message. What to Submit To complete this assignment, you must submit the following: Designs If you're using an Adobe Creative Suite program (AI, PSD, etc.), submit both a PDF and a native file of each design with the date of submission so that your instructor can view it to provide feedback. Rationales Submit your rationales as a 250- to 500-word Word processing document. The references page, structure, and formatting of this document need to follow APA Style. Use headings to identify which visual design each rationale refers to. Supporting Materials The following resource(s) may help support your work on the project: Resource Guide: Visual Design Media Guide PDF This resource guide provides a list of design tools to choose from to create visuals. Use this resource to access tutorials to learn how to use various tools and technologies. Resource Guide: Collateral Resources PDF This resource guide provides helpful guidance on sizes and templates and gives general design tips for your various collateral options. Template: Drafted Logo This logo can be used as a starting point for any of the three clients, or you may create your own./n TO DO: Milestone 2 with the help of milestone 1 attached For this milestone 2, you need to choose an event to promote and select a photograph that will engage the target audience (The event and details chosen are in Milestone 1, please use it for reference) Then, using Adobe Photoshop, make at least three modifications to the image that align with design principles and the event's purpose. Your modifications could include things like combining images, adjusting colors, removing elements, or applying filters. Along with the edited photo, you'll need to provide a rationale for your design choices, considering factors like your understanding of the target audience, design principles, and legal/ethical guidelines. Finally, submit both the original photograph and the modified PSD file, along with your rationales in a 200- to 250-word, APA document. Make sure to cite any images you use from other sources. Please make sure that the work and logos are 100% original