1. What went wrong after 1976? How did Massey respond? How did its
competitors respond?
2. Net sales for Massey-Ferguson actually increased between 1979 and 1980.
Despite this, net income and income from continuing operations both
dropped sharply in 1980. Which item on the income statement was most
responsible for this drop in income?
3. Why would the Canadian government have any interest in helping Massey-
Ferguson refinance its debt?
4. Why would it be difficult for Massey-Ferguson to conduct an equity issue
to pay down its debt?
5. How did Deere finance its expansion?
Fig: 1