/nInstructions Case study should be formatted according to APA guidelines for an executive summary. Respond in detail to each question. Review the rubric prior to responding. Prepare a managerial report as described below. Develop a model that will allow Applecore to maximize the number of customers reached for a budget of $10,000 for one week of promotion. Solve the model. What is the maximum number of customers reached for the $10,000 budget? Perform a sensitivity analysis on the budget for values from $5,000 to $48,000 in increments of $4,000. Construct a graph of percentage reach versus budget. Is the additional increase in percentage reach monotonically decreasing as the budget allocation increases? Why or why not? What is your recommended budget? Explain. Word limit for report - minimum 400 words/n ul. Case Study Applecore Children's Clothing is a retailer that sells high-end clothes for toddlers (ages 1 to 3), primarily in shopping malls. Applecore also has a successful Internet-based sales division. Recently Dave Walker, vice-president of the e-commerce division, has been given the directive to expand the company's Internet sales. He commissioned a major study on the effectiveness of Internet ads placed on news web sites. The results were favorable: Current patrons who purchased via the Internet and saw the ads on news web sites spent more, on average, than did comparable Internet customers who did not see the ads. With this new information on Internet ads, Walker continued to investigate how new Internet customers could most effectively be reached. One of these ideas involved strategically purchasing ads on news web sites prior to and during the holiday season. To determine which news sites might be the most effective for ads, Walker conducted a follow-up study. An e-mail questionnaire was administered to a sample of 1,200 current Internet customers to ascertain which of 30 news sites they regularly visit. The idea is that web sites with high proportions of current customer visits would be viable sources of future customers for Applecore products. Walker would like to ascertain which news sites should be selected for ads. The problem is complicated because Walker does not want to count multiple exposures. So, if a respondent visits multiple sites with Applecore ads or visits a given site multiple times, that respondent should be counted as reached but not more than once. In other words, a customer is considered reached if he or she has visited at least one web site with an Applecore ad. Data from the customer e-mail survey have begun to trickle in. Walker wants to develop a prototype model based on the current survey results. So far, 53 surveys have been returned. To keep the prototype model manageable, Walker wants to proceed with model development using the data from the 53 returned surveys and using only the first 10 news sites in the questionnaire. The costs of ads per week for the 10 web sites are given in the following table, and the budget is $10,000 per week. For each of the 53 responses received, the 10 web sites visited regularly are shown below. For a given customer-web site pair, a one indicates that the customer regularly visits that web site and a zero indicates that the customer does not regularly visit that site. • Applecore (Excel File) Directions Respond in detail to each question. Review the rubric prior to responding. Prepare a managerial report as described below. 1. Develop a model that will allow Applecore to maximize the number of customers reached for a budget of $10,000 for one week of promotion. 2. Solve the model. What is the maximum number of customers reached for the $10,000 budget? 3. Perform a sensitivity analysis on the budget for values from $5,000 to $48,000 in increments of $4,000. Construct a graph of percentage reach versus budget. Is the additional increase in percentage reach monotonically decreasing as the budget allocation increases? Why or why not? What is your recommended budget? Explain. Knowledge and Skills Case Study Rubric Criteria Development with use of adequate support (text & outside sources) view longer description Research and analysis view longer description Interpretation and critical analysis view longer description APA and technical compliance view longer description Ratings 10 to >6.9 pts Meets Expectations Student included a minimum of 2 full pages of written content supported with 2 or more academic sources of research offering a detailed reflection and literature review on required topics for this paper. 30 to >20.9 pts Meets Expectations The response skillfully interprets, analyzes, and applies knowledge into skills in the case study in an insightful, original manner. The write up is edited to summarize the answer via a provided analytic framework and integration with required exercise elements. 35 to >25.9 pts Meets Expectations The paper contains in-depth scholarly detail offered conclusions detailing how knowledge and skills learned from required topics in this paper support continued professional and academic growth in aspects of data analysis and data analytics (when required, also includes visualizations in a process flow diagram in support of these conclusions) 5 to >3.9 pts Meets Expectations Response is clearly written with strong style and conforms to conventions of standard written English. Proper APA format with appropriate use of citations, quotations and other areas. No grammatical errors. 6.9 to >2.9 pts Developing Student included a minimum of 2 full pages of written content supported with some academic sources of research offering a detailed reflection and literature review on required topics for this paper. 20.9 to >10.9 pts Developing The response sufficiently interprets and analyzes the case study in adequate ways, though may lack originality and insight. Answers are longer or shorter because they are not edited as clearly and not reviewed as carefully. Analysis is clear, but slight improvement is needed. 25.9 to 14.9 pts Developing The paper contains some scholarly detail offered conclusions. Improvement is needed in detailing how knowledge and skills learned from required topics in this paper support continued professional and academic growth. There is some aspects of data analysis and data analytics (when required, also includes visualizations in a process flow diagram in support of these conclusions) 3.9 to 1.9 pts Developing Response is adequately written and conforms to conventions of standard written English. Mostly in APA format with appropriate use of citations, quotations and other areas. Minor or no grammatical errors. 2.9 to >0 pts No Marks Student did not include a minimum of 2 full pages of written content supported with no academic sources of research offering a detailed reflection and literature review on required topics for this paper. 10.9 to >0 pts No Marks The response interprets and analyzes the case (or research) in a predictable manner, summarizing ideas, rather than suggesting insights. There are some areas lacking. Analysis is unclear and structure is need of improvement. 14.9 to >0 pts No Marks The paper contains minimal scholarly detail offered conclusions. Somewhat meets the detailing requirements of application of knowledge and skills learned from required topics in this paper support continued professional and academic growth. There is minimal aspects of data analysis and data analytics (when required, also includes visualizations in a process flow diagram in support of these conclusions) 1.9 to >0 pts No Marks Response contains multiple errors not conforming to conventions of standard written English. There a lacking of APA format with appropriate use of citations, quotations and other areas. Grammatical errors. Pts / 10 pts / 30 pts / 35 pts / 5 pts

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