Once your mood board is complete, you should narrow down your selections to 3 key images for your project. These three images should relate to one another through both content and

color. You will NOT do a mood board for each word. Your mood board is an overall design concept. You will be selecting 3 images from your abstract images on your mood board. O Give each key image a concept word that summarizes the design intent. O Verbs that call for action are best. Keep in mind each word should posses many interpretations, manifestations, and possibilities that could be developed within a design. Example words: Connection, Interaction, Isolation, Communication, Integration, Timeless, Inviting, Collected, etc./nInspired by your mood images, create a2-3-word concept title that expresses the essential issues of your project. Additionally, prompted by the concept title and mood board images, write a100-word concept statement for overall project. This concept should NOT have "I will design.... etc. The concept title should capture the essence of the concept in a few words, preferably fewer than three words. A concept statement is a key tool of the interior design process and is critical to a designer's communication with clients, with other designers, and with the public. A concept statement presents the "big picture", the overall course of action that emerges in response to the issues presented by the client and client's project. Conceptual writing has three functions: ■ To state and understand a design problem To explore and hypothesize a design solution To present and define a design mission