Opinion: Growth in the men's toiletries market came to a halt in 2013 as fashion moved toward a relaxed image, and money-saving behaviors resulted in a reduced spend. However, the trend for facial hair creates an opportunity for male toiletries to expand into areas less catered for, such as facial care and styling products designed specifically for men with facial hair. Target focuses on Men's Personal Care with Harry's Launch "Marketing to men is top of mind at Target-particularly in the personal-care department." (Grant, 2016, para 6). Men's grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 billion in 2022. The same market was worth an estimated $74.8 billion in 2021. So what's behind the growth? (van den Broeke, CNN,2023, para 1) 4. Substantiation: This question requires actual research and APA citing of your work. Substantiate that this investment for Target is the right focus for their business. You will need to find researched facts that back up each opinion. To do this you will need to research and use substantiating information/ quotes that can be found in the FIT digital library. You must have a minimum of three different resources that substantiate this decision. You can access the following sources through the FIT Library database: WWD Online New York Times Wall Street Journal Mintel Reports WGSN Company's own website • Statista Edited

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