Question

Persuade Me? Your posts should include definitions of the concepts and then a description of how they apply to your product. 1) Pretend you are an advertiser who wants to sell a certain type of product to a college audience. Choose what product you are trying to sell. You may NOT use the same product as another student, so be sure to read other posts first! 2) What might be one central route of persuasion you could try? What might be a peripheral route you could try? (be sure to define the diference between the two routes) 3) Finally, how might you use dissonance (& define cognitive dissonance) to change consumers' attitudes and get them to buy your product? 4) You must define and then identify the four specific factors in your example in persuasion: communicator, medium, target, and message. (i.e., what is the communicator in general and what is it in your example. Do this for all four factors.) Respond to another student's post by assessing how persuasive the advertisement is. What would you change to make their advertisement more persuasive? (Incorporate a concept!) * Only respond to a classmate whose initial post has not yet been responded to !! Your posts must meet all requirements for discussions. Please review Instructions that Apply to ALL Discussions and Grading for ALL discussions at the top of the Discussons Boards page. Asmt 7 Persuasion Assignment Access restricted after availability ends. Persuasion Techniques: Please number your answers and Bold/Underline all concepts. 1. Describe a personal experience where you experienced persuasion (you persuading someone else, or someone persuading you)? Describe what happened, and connect to at least 4 concepts presented in this chapter. (40 points). Watch The Persuaders (PBS, 90 min., 2004), 2. Identify at one example presented and for that example, identify the 4 elements of persuasion (communicator, medium, target, and message) to sell us something or to convince us of something in either the consumer OR political realm. (40 points) *Be sure to identify which realm your example is from. 3. List and describe as many of the methods or techniques as you can find that are utilized for persuasion for the example you described in question 2. (20 points) * *Answer the questions completely and thoroughly . At least 4 concepts from Chapter 7 of the textbook should be incorporated into your essay. (The concepts of persuasion, communicator, medium, target, and message do not count.) . This assignment should be a minimum of 750 words. · At a minimum, you should cite the textbook and provide it's reference in APA format. . If you use additional sources, please cite and reference using APA format. DEDUCTIONS FOR NOT HAVING: Reference for each source: (-5) Citing textbook/sources for definitions/explanations (-5) APA format/errors: (-5) Spelling and grammar check (If it is so confusing, it is hard to understand) (btw -2 to -10) Minimum word requirement (btw -10 to -20) Required # of concepts (-5 each short) Concepts not defined (-5 to -10 points) # the questions and/or bold concepts -5 You need to paraphrase (rewrite it in your own words) all of your answers. There will be an "Originality Report" that shows how much of your paper is from another source. Therefore, if you just copy the information from the article, your report will give a high percentage of non-original words.

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