Price discrimination can be observed in many industries it involves charging different prices to various groups of consumers for the same items of products. It can be seen and well known that the airline industry in every country has been practicing the price discrimination for many years and other industries try to practice in the same way. a) Choose two airlines, one Budget airline and another a national career(KSA). b) Analyze the annual reports of these two airlines and explore the revenue, cost and profitability over the last 5 years. c) Identify the pricing strategies that each of these airlines adopted. Highlight one success and a failure story of each of the airline. d) In the report you will examine by using economic theory to explain the definition and importance of price discrimination, the various kinds of price discrimination. In particular, how price discrimination increases overall profitability. Make sure you use marginal revenue and marginal cost analysis for both for peak period and off-peak period. e) The format of the report should be based on a business report, comprising executive summary, table of contents, introduction, main body of analyses, conclusion and the references. f) You are free to use any supporting documents, graph and other resources for the report.