Q1: According to Chesbrough and Rosenbloom (2002) why is the business model so important for profiting

from innovation? Support your argument with reference to the New York Times case.

3 marks: 0 = inability to engage with Chesbrough and Rosenbloom; 1= superficial engagement with

Chesbroough and Rosenbloom's paper, 2= clear engagement with Chesbrough and Rosenbloom's

paper, 3 = systematic engagement with Chesbrough and Rosenbloom's paper and engagement with the

cases.