Question

Question 1 Using appropriate strategic models, critically diagnose and analyze the external environment facing ØRSTED in the development of its Strategy. (max 1500 words) Question 2 Critically assess – using the relevant strategic frameworks – how ØRSTED resources and capabilities shape the development of its Strategy. (max 1500 words) Solution guidelines QUESTIONS Question 1 Using appropriate strategic models, critically diagnose and analyse the external environment facing ØRSTED in the development of its Strategy. (Total 100 marks) The student will be aware of the shifting external environment and should offer a contextual of those trends upon the business. The student should deploy the correct frameworks to fully understand the external pressures upon the development of strategy. It should be expected that the answer will have a PEST analysis as standard to assess the main trends within ØRSTED operating environment. The impact of these pressures on the main challenges will be explored notably: The energy transition. Energy security. Geopolitical risk. Unstable markets. These feed into the use of five forces framework to assess the industry pressures upon the business. How these trends shape the five forces will be a focal point of this section. The essay should acknowledge the pressures upon the business notably long-term demand decline, possibility of supply disruption, reputational damage. The question should conclude with a summing up of the main issues to be faced in the dynamic operating environment that ØRSTED faces. There will be a good use of secondary material throughout the answer offering depth and data to the main external challenges facing the business. Please use the provided secondary sources with references to support your arguments. Question 2 Critically assess – using the relevant strategic frameworks – how ØRSTED’s resources and capabilities shape the development of its Strategy. (Total 100 marks) Students should have an awareness of the value chain within the sector. The student should identify that the firm is a vertically integrated energy firm. It should acknowledge how these key resources are challenged by the energy transition. It should reflect that the firm has unique resource and skills that enable it to be successful. As such the application of the VRIN framework should expected. The better answers should reflect how shifts in the external environment could undermine the value of these value creating resources. Analysis should mention how healthy balance sheet of ØRSTED has proved to be a major factor in strategy. This has given the firm the capability to adapt. Note how this reflects valuable resource. There should be an acknowledgment of the value system in which the firm operates. Most students should undertake a SWOT to reflect the internal operating environment – it should highlight the most salient issues. The section should offer a conclusion on the key resources and how they are impacted by the noted scenario. This section should be underpinned by firms specific material gathered from secondary material to offer a consistent and coherent analysis. Please use the provided secondary sources with references to support your arguments.

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