Question 2

E-commerce is a big market in China and the majority of people living in cities buy

online as it is so convenient, and buyers are usually guaranteed to have the best deal.

Brands will often put a lot of money behind marketing and selling their products on

Chinese mega e-commerce platforms such as Tmall and JD. Brands will usually see an

increase of 20% in sales per year by doing this, making it a positive thing for both the

customer and the business. However, there are challenges in getting onto these mega e-

commerce platforms successfully.

Identify and discuss five (5) challenges for getting onto these mega e-commerce

platforms. Formulate strategies to overcome each of them.

Provide relevant references and citation of sources.