Question 6

Explain the objectives and importance of sales promotions as a promotional tool in

encouraging exposure (2 marks). In your explanation, include examples of four (4)

tools that the company can use for each strategy in the promotional mix (4 marks).

(6 marks)

Two (2) marks awarded for the discussed objective and importance of sales

promotions.

One (1) mark awarded for each example of a tool identified applicable to Caroline's

Apparel.