Question Memo Assignment: Writing A Data Collection MEMO In this assignment you are going to write a 3-page memo by filling out the various pieces. This memo format is based on a common format. You will be writing a 3-page Memo. If you go over 3-pages, it needs to be in the appendix and referenced in the other text. The Scenario: You are a Data Scientist working for a Tech Company. In this exercise you will design a data collection plan for an A/B test (wikiLinks to an external site.) -- an A/B test is where you design an experiment to compare two cases. You need to define the PROBLEM and whether you will use log data (data collected by the APP, e.g. Facebook, Google Maps) or from the user (e.g. a survey). (Remember - think carefully about the data needed for your proposed A/B test and how you will acquire that data). What you need to do: Start by selecting a Tech company that you are writing this for: Facebook, Inc Facebook WhatsApp Instagram Messenger Amazon Apple Netflix Google Google Maps Gmail Microsoft Other Tech Companies not on this list: You can choose another company, but you need to write a paragraph about the company. Provide basic information such as size of the company, major products, what their market is etc. If you choose a company not on the list, you cannot assume I or the TAs know anything about the company, so you need to be clear that all necessary information needed to evaluate your report is written up. Come up with a TITLE. TL: DR - Too Long Didn’t Read - is 3 one-line sentences (no returns) that sum up the document for a director or VP who has maybe 30 seconds for your memo. Write this last. Business Case - This paragraph answers the question of why we are doing this analysis/engineering/research/etc. I.e., What is the motivation for this proposal that is easy, simple and motivating. E.g., Why does the business care about this project. Problem/Research question -- what the problem or research is you are conducting and basics on why it is interesting. Recommendation: Set up an A/B test as Null (status) versus an update (e.g., a red button). Hypothesis(es) - What you think the possible outcomes will be. Usually written up with Null hypothesis and one or two alternative hypotheses. Recommendation: Choose NULL to be status and treatment as a modification of the current App. Data Collection Plan/ Analytic Plan - Describe how you will implement and collect your A/B test. See attachment for how to talk about experiments. Timeline - A simple spreadsheet of all items that need to be accomplished and how long you expect to take. For this scenario you have 2 weeks to accomplish the analysis task. Make a timeline that gets everything in two weeks. Be creative. Example Timeline can be found in attachment You should use real dates (e.g., 06/10/2020). Using a Gantt chart can be visually helpful for understanding how longs take and where actions overlap. Appendix - Any extra details or pre-analysis goes here. This should occur on page 4 and should only be used if needed. Instructions: Write Memo in 3 pages + 1 page for Appendix. Gantt chart attached in Reference section. Do not use AI. Follow APA format. Typed solution needed