Questions to answer (must answer all):

1) Why does the market study include two separate competitive markets for the proposed hotel?

2) Discuss the downtown location of the proposed conference center hotel as it relates to the

feasibility of the site and competitive positioning within the marketplace.

3) Why is the subject hotel projected to penetrate the market at less than 100%?

4) Assume you had been appointed by the Board of Commissioners of Lancaster County to chair the

committee that studied the feasibility of the hotel and conference center. Now that the market study

has been completed, the Board has asked you to summarize why the study did not provide a positive

recommendation for the project. In addition, the Board would like your recommendation on what

steps, if any, could be taken by the County to better position themselves for the development of a

hotel and conference center in the future?

Page limit:-2 pages, double spaced