Reflect on how you would make a decision by identifying several important criteria, their weights, and the scoring of several alternatives. Explain which alternative would be preferred according to the Bayesian approach, and which would be preferred by a conjunctive approach. Which would be more appropriate and why? Ktalmassov, K. (2019, April 3). Hierarchical Bayesian Modeling in R for marketing program evaluation. https://medium.com/@italmas2010/hierarchical-bayesian-modeling-in-r-for-marketing- program-evaluation-bc4674e69ff1 PyMC Developers. (2020, November 1). A Bayesian approach to media mix modeling by Michael Johns & Zhenyu Wang. [Video] YouTube. https://youtu.be/UznM - 760Y 200 words, 7th edition APA CITATION FORMAT WITH IN TEXT CITATION.