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Research and Information Gathering/Product Overview (40%): Provide a one-page detailed description of the new product, highlighting its key features and benefits. You could use an existing product that has just launched or make up a product that you think should launch. Explain why the product is innovative or unique in the market. ⚫ Detailed Description: Provide a detailed description of the new product, highlighting its key features and benefits. . Target Audience Analysis: Identify and describe the target audience for the new product. Discuss how the press release can be tailored to resonate with the target audience. Competitor Analysis: Conduct a brief analysis of competitors in the market. Explain how the press release can position the new product in relation to competitors.

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