Section A: Blog Post Pipelining Ideas to Reality Azure for game development enables every phase of the game development cycle from designing, building, testing, publishing, monetizing measurement, engagement, and growth. Supplying the compute platforms of Linux and Windows Virtual Machines (VM) to run the workloads services, and servers. Azure Playfab is the backend technology behind it, which manages services using data analytics to gain real-time insights into players' behavior. The management solution Playfab offers for large and small studios, help them engage, keep and monetize players. Azure Virtual Machines are built for game developers to save time with the help of development tools like game engines, frameworks, remote protocols, drivers, and SDKS. You can begin creating games on Azure in just a few minutes (Meaghan Lewis, 2022). Azure (VM) is cloud-based. Developing games in the cloud key benefits include the following: Development teams can work remotely from anywhere and only pay for computing when they need it. Burstable computing capabilities for faster builds, using technologies like Incredible Build (Azure-Incredible Build, 2023, refer to the reference list for the website for more data on Incredible Build. Powerful computing, GPU, SSD disks, and serverless file shares in minutes, allowing for onboarding of new resources without the need for waiting like hardware game developers need. Playfab speeds up game development by providing a comprehensive suite of services and tools for developers to focus on creating their games rather than managing the infrastructure. Some key tech that accelerates development are: Multiplayer services that allow Cross-network playing and multiplayer servers to fulfill players' demands. Live Ops tools of Playfab provide running live operations and can extend the life cycle of a game. This tool can manage game events, cross-network identity, and data of Playfab making it possible for users to roam and link accounts from different platforms like (PlayStation, Nintendo, Xbox, Apple, Android, and smart TV). Which in return makes it easier to create games that are released on several platforms (Playfab|Microsoft Azure, n.d.). In summary, Azure provides a robust ecosystem for game developers, whether you're managing services like playfab or creating your cloud game services your creative vision comes to life and reaches people globally on various platforms. So minimal latency, Assets, and code resources with scalable builds cluster and game engines like Unreal Engine which the mega-hit game Fortnite uses (Engines,2023). Section B: Identify Employee Group: Our strategy was to specifically target the developers and marketing employees of the gaming company, while confidently highlighting the time-saving benefits of utilizing Azure cloud development technology. B1. Analyzing Business Etiquette: As the blog post mainly covered the tech advantages of Azure game development, my primary goal was to speak with the company's developers. I aimed to maintain a professional tone so that my words wouldn't be misunderstood or leave the audience confused about the points I was trying to make. The word choice I use was more on the technology scope since mostly the blog was intended for the developers. Section C: Sources Meaghan Lewis. (2022, April 15) What is the Azure Game development Virtual Machine? - Azure Gaming. Microsoft Learn https://learn.microsoft.com/en-us/gaming-dev.virtual machine/overview. Azure-IncrediBuild. (2023, July 27). Incredibuild. https://www.incredibuild.com/partners/azure PlayFab Microsoft Azure. (n.d.) https://azure.microsoft.com/en-us/products/playfab/ Engine, U. (2023, December 6) Unreal, Editor for Fortnite is now available in Public Beta! Unreal Engine. https://www.unrealengine.com/en-us/blog/unreal-editor-for- fortnite-is-now-available-in-beta