STUDENT ID UNIT TITLE: NAME (in Full): SBS SWISS BUSINESS SCHOOL BRANCH CAMPUS RAK Strategic Management in HCO SBS MSC Assignment - 2024 GENERAL INSTRUCTIONS All assignments are to be submitted on 21st March 2024 on https://lms.atmsstudentgateway.com/ Any Assignment submission extension request must come to Azra Fatima (Head: Examination | Academic) afatima@atmsedu.org 5 days before the date of submission with a valid reason and supported documentary evidence. APA 7th edition referencing guidelines needs to be followed. Similarity between student's work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated. Any revaluation request should come in 5 days of grade release. Any late request will not be obliged. (Form and other details shall be shared based on request) • Revaluation cannot be requested for plagiarized assignments as the assignment stands as an academic misconduct. If a program participant submits the assignment late, but within 1 week after the submission date a 20% penalty will be applied • Re-evaluation request is NOT applicable for any failed courses provided the mark range from 59 to 69.Any grade which is below the range is however not applicable for this request. • Any rescheduling request can be fulfilled within one week after the actual date of the assessment. Anylate request will not be obliged. • Assignment once submitted to exam board is final for marking. • Second extension cannot be provided without supporting documentary evidence. ● Program participants are strongly advised to keep a copy of their work in case the submitted copy should go astray. PS. Kindly note to adhere to all the above instructions. Failing to read this, ATMS will not be responsible for any actions taken. PLAGIARISM Plagiarism is defined as providing material from an uncredited source, or without the acknowledgement of the original author. For longer submissions and reports, students are required to provide an Assignment Cover Sheet, which states that submission is their original work, and has not been submitted for another assignment, either in that course, or another Plagiarism may have many forms including but not limited to: O O Outright copying another author's work without acknowledgement Cut and paste without the correct citation and acknowledgement. Copying key words but changing the sentence structure without crediting the original source Copying the sentence structure but changing some words without crediting the original source O Following the structure or organization of another author's work, or order ofpresentation of ideas Submitting work that was created by an unacknowledged third party (i.e., writingservice, or another student) O Total Marks о оо /90 O O Copying from published authorities without acknowledgement Failure to correctly use quotation marks when expressing another author's idea Incorrect or improper use of in-text citation and referencing Missing or incorrectly presented bibliography or reference list Pretending ownership of another author's ideas Making work available to another person for copying Falsifying results The plagiarism tolerance for MBA is 8%. In cases where the plagiarism percentage exceeds the tolerance, students are given a second chance to rework on their assignments and submit. However, if the percentage continues to exceed the tolerance percentage the student will be awarded one grade lower than the originalgrade achieved. Preamble This assignment should be based on your current employer/business or a business with which you have had some recent exposure and with which you are familiar. (Word limit - 3000 to 3500 words with +/- 10 % permissible flexibility) (Marks: 90 marks) Your report should be presented in a management report format covering following key elements: Executive summary (make it brief around 150 words not counted in word limit), Introduction (setting out the scope of your work), Main body, and, Conclusion. Your report should incorporate the following areas: 1. State the Vision and Mission statement of your organization. Suggest any changes in vision and/or mission statement if you deem necessary. 2. Conduct an Internal Analysis of your chosen organization to define its Strengths and Weaknesses. Provide any evidence where necessary. 3. Create the current market map of your chosen organization (i.e., map all the customer segments and geographies (market spaces) your organization serves with each of its existing products/services) 4. Choose a market space your chosen organization is present and conduct an External Analysis (i.e., identify trends related to PESTEL and Porter's Five Forces). 5. Define what the Strategic Priority should be for the market space you analyzed above (in other words, what Strengths your chosen organization can leverage, what Weaknesses it should try to minimize, what specific Opportunities or Threats it should address) and what initiatives should be put in place to address it. Type of Organization If your organization is part of a larger international organization, you may consider only your country's division. Avoid considering individual departments or sections of an organization as this will constrain you to deal with functional-level strategy only. If your organization is a government department, proceed with an analysis of that division, providing, it is a budgetary center. Dealing with a subdivision will constrain you to deal with functional-level strategy only. If your organization is an independent, not-for-profit entity, proceed according to the advice above. Make sure the conclusion is not just a summary of your recommendations. Emphasize the key recommendations in your conclusion and consider how they might be actioned. *** ****************