Search for question
Question

style the Chic (STC) Eve is a sole trader. She owns and runs Style the Chic (STC). STC is a fast fashion website aimed at females aged 16-24. Eve started the business five years ago. She invested her E5000 life savings. The business made a profit of E450 000 last year. Fast fashion means producing cheap clothes as quickly and as frequently as possible. STC works with reality TV celebrities that have a large social media following. The celebrities help design and promote a collection (range of clothing items). STC has 30 employees. However, Eve makes all the major decisions in the business. She decides which products to order from suppliers and the selling prices. The buying team works with suppliers. Recently staff turnover in the buying team has increased. Information on STC 2020 2019 2018 Average price that customers pay per item of clothing E42 €55 E65 Market share 14% 15% Number of direct competitors 12 8 6 Eve makes all the major decisions in the business. Analyse one effect of Eve's style of management on staff motivation. ||