Assessment Method: 100% Practical Assessment Assignment Submission: Students are required to submit their coursework through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission. If your centre supports Turnitin©, a copy of your Turnitin© originality report must be submitted in conjunction with your assignment.

MKM916 - Onboarding Experience Audit Assignment Overview The purpose of this assignment is to experience and evaluate a real-world example of interactive marketing, specifically the onboarding process.

MRKT 223 SEM Campaign Assignment 1 Lil Boop Boop is a new Canadian ecommerce small business which sells locally made, organic and sustainable baby clothing. You are helping Lil Boop Boop increase their paid search traffic and ultimately online sales. 1. Audience and Keyword research (50 points) First, you conduct keyword research to determine what keywords the Lil Boop Boop audience is most likely to use to search for the product(s). a) Who is the primary audience of this campaign? What are the characteristics of the audience (include demographics, interests, behaviors etc.; try to be as specific as possible)? (10) b) What does the online customer journey of the audience look like? (10) c) What is/are the benefit(s) of the product to the audience? (5) d) What keywords do you think your audience is likely to use to search for the product(s)? (5)

2 However, as we know, it's hard to know what ad may work and so you decide to run three versions of one ad to determine which ad will yield the better results. a) Based on the additional keywords you recommend in 1e) design 3 different ads using this free tool (Take screenshots of each ad variation) (15) b) What is the destination url of your ads and why? (10)

3. Running your Ad: budgets and analytics To keep it simple, you use only one group of keywords but run all three different ad variations. a) Your budget is $1,000 per month. How many clicks can you expect using an actual CPC of $0.50? b) Shortly after running the campaign, you find out that the CTR for your 3 ad variations is as follows. Which ad version performed better and why? c) For the second month, you will only run the best performing ad (from above 3b). You find out that the ad generated 10,000 impressions. How many clicks were generated? d) Assuming each ad click in 3c) generated one visit and one impression (on the Lil Boop Boor website url in 2b) how many purchases did Lil' Boop Boop receive from the best performing ad in 3b) using a conversion rate (in this case, purchases / website impressions) of 2%?

The student part is Digital marketing ('website marketing') tactics and action (Sostac model), student already created the website Since our bar provide CBD infused food for website booking can u help me add some sort of verification for the age. (Like uploading id card and must register) With the website, aim is to measure booking via the website

The student part is Digital marketing ('website marketing') tactics and action (Sostac model) Marketing plan for Bar.

Get the income statement of Samung Electronics and Apple and calculate their marketing ROS, net marketing contribution, and marketing ROI (calculations of 3 items, not 2, not 1 but 3). Show the calculation. After calculations, discuss which company is better in marketing performance.

Find any one newspaper or magazine ad which has a celebrity endorser (put the ad in your answer) and evaluate if the endorser is the right choice for the brand and its likely target market. Please answer every single sub part of the question.

(a) In what stage of the product life cycle are the electric cars (not just Tesla, please include all electric cars) in the U.S.? Answer by the revenue graph of the U.S. electric cars' overall annual revenues (insert graph please). (b) What marketing strategies would you recommend?

1. What is social media? Which theory or theories of psychology help to explain why people use social media? Why do they exhibit behaviors that are unique to these channels?

1. Describe briefly the brand/company, its competitors (direct and indirect), products and categories the brand participates

1. A manufacturer of ski clothing two different types of products: ski pants and ski jackets. The-profit on a pair of ski pants is $2.00 and on a jacket is $1.50. Both pants and jackets require-sewing and cutters. There are 60 hours of sewing-time and 48 hours of cutter time available. It takes 8 minutes to sew one pair of ski pants and 4minutes to sew one jacket. Cutters take 4minutes on pants and 8 minutes on a jacket.Formulate an LP model for this problem and solve it using the graphical method.

What are the main points of parity and points of difference?

. Describe and evaluate its pricing policy and how it affects the brand

Describe and evaluate loyalty schemes and how they affect the brand

Evaluate the company's brand performance, brand image and brand feelings

How does the brand differentiate from the competition - PODS?

Describe and evaluate marketing channels and how they affect the brand

3. Describe the online and offline effects of social media on teens ages 13–19 and on adults ages 35-50.

2. Select two of the following channels: Discuss the social benefits and limitations of each. What human interactions can each of these channels create?