Question

Sustainable Brand Index takes a closer look at today's sustainable consumers basedon how consumers act in different situations and the underlying structures in theirattitudes. Sustainable Brand Index has identified four

behaviors that consumers showin relation to sustainability and brands: Ego, do not care about sustainability;Moderate, believe that sustainability can be a bit interesting; Smart, curious about aswell as interested in sustainability; and Dedicated, zealous and well preparedregarding sustainability. Suppose a sample of 200 consumers, 100 males and 100females, were categorized into the consumer behavioral groups with the followingresults: If a consumer is selected at random, what is the probability that he or she: a) Is classified as smart? [1 mark] b) Is classified as smart or dedicated? [1 mark] c) Is a male or is classified as moderate? [1 mark] d) Is a male and is classified as moderate? [1 mark] e) Given that the consumer selected is a female, what is the probability that sheis classified as ego? [1 mark]

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