Task Structure: 1. Introduction and overview of the business - Using the information from the business website https://www.fenwick.co.uk/our-story.html provide a brief overview of the business - (In 100 words). 2. Select ANY THREE ELEMENTS from the Porter's Five Forces and use them to analyse and discuss the market conditions in the industry. Based on each market condition identified, suggest strategies Fenwick can adopt to respond to these conditions (each element and market condition should be identified, discussed with specific examples and supported with reference) - (In 500 words). ELEMENT 1: Bargaining Power of Suppliers Assessment Brief 1 Northumbria University NEWCASTLE ELEMENT 2: Bargaining Power of Buyers ELEMENT 3: Threat of New Entrants ELEMENT 4: Competition/Rivalry ■ ELEMENT 5: Threat of Substitutes 3. Conclusion and recommendations: Summarise the key points and make recommendations with further strategic suggestions for Fenwick. Based on the analysis of the market conditions, what further actions would you recommend for Fenwick to take? (In 150 words). 4. References: Use a minimum of TWO sources (including Fenwick website) to support the analysis and any other sources such as the Core Reading Textbook to support the response.

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