Task:

You have been asked by Tudor's owners to provide a report which:

- Discusses methods of primary and secondary research that could be used to research the market for the new flavoured potato chips.

- Presents and analyse the findings of primary market research you have undertaken to identify the flavour of crisps that would be most popular in your country or country where you study. (Note: You could carry out market research with fellow students, but you must present and analyse these individually).

- Recommend appropriate above-the-line and below-the-line methods of promotion

for the launch into the market of the chosen flavour of chips to celebrate the

company's 50th anniversary.

.

Coursework Guidance

You should present your work using an appropriate business report format. It is

recommended that you write between 1,250 1,500 words excluding bibliography and

appendices.

You will be assessed for this coursework task using the NCUK Assessment Criteria. You

must provide evidence of the following skills:

• Knowledge and Understanding

• Application

• Analysis

• Evaluation