The Assessment

As an initial stage of your research project, you should submit a Research Proposal,

which is the formative component. Research Proposal is a shorter version of the

dissertation that will form the basis of your research. It helps to plan, design and

propose your research approach on which you will receive formative feedback to

enhance your research. Research Proposal assesses whether the student has

presented a feasible research topic and design within a marketing theme critically

reviewing previous research. To achieve this, the Research Proposal must

demonstrate your awareness of the relevant discussions in marketing and the

appropriate research design. Students should take advantage of the feedback

provided throughout the module and complete their dissertation accordingly.

The structure that should be followed in the proposal and the formative marking criteria

are presented below. A detailed briefing session will be provided to discuss the

structure and the content of the proposal at the lecture. The proposal should be around

1,000 words excluding cover page, table of contents and reference list.

Research Proposal Structure and Marking Criteria

Research Proposal (1000 words)

Cover Page (include the module code, module title, research title, student name,

tutor name, date and word count)

Table of Contents

1. Introduction & Research Aim (100-200 words)

2. Research Question and Objectives (50-100 words)

3. Literature Review (400-500 words)

4. Methodology (100-200 words)

5. Timescale

6. Value of Research (50-100 words)

7. References

*please note that the wordcount provided per section is only indicative.