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TOPIC: Company of choice is SONY

Assessment Directions

Managers at each level of the organization use SWOT analysis to

identify strategies that will best position the company to achieve

its mission and goals.

The first step in a SWOT analysis is to identify and describe an

organization's strengths and weaknesses that characterize the

present state of the company. The next step requires managers to

identify potential opportunities and threats in the environment that

affect the organization in the present or possibly in the future.

When the SWOT analysis is complete, managers begin developing

strategies. These strategies should allow the company to attain its

goals by taking advantage of opportunities, countering threats,

building strengths, and correcting organizational weaknesses.

Complete steps 1 and 2 below.

Step 1: Select an Organization Congratulations! You've been hired as

a manager and have been asked to analyse the current status of your

organization. Review at least 3 global companies on the Business

Source Complete: SWOT Analyses list.

Select a company - either the company you work for, a company you

have worked for in the past, or 1 of the companies on the Business

Source Complete: SWOT Analyses list - to use for the rest of the

course (this will sometimes be referred to as "your organization")

and research its history.

Note: Some reports are more recent than others. It's in your best

interest to find an organization with a recent (within 2 years)

report.

Fig: 1