Question

(Total 6 marks) Thorntons Chocolate Thorntons Ltd requires a sales assistant for one of its shops. A job advertisement was placed on its website with the following information. Sales Assistant required - Pay up to E8 per hour depending on age and experience. You will be given daily targets for sales of products. You will ensure every customer is welcomed when they arrive in store and help them to find the perfect gift or treat for themselves! You will bring the brand alive through your customer service and your product knowledge. In addition to an hourly rate of pay many other businesses offer commission to their sales assistants. Analyse one benefit for Thorntons if it was to offer commission to its new sales assistant. (Total 6 marks) || Jooma Ltd Jooma is a Japanese inspired restaurant that targets people aged in their 20s and 30s. Prices are higher than other restaurant chains, but appeal to those with high disposable incomes. A visit to Jooma is a fun experience. People who go to these restaurants are called "guests" rather than| customers and tend to be adventurous in the type of food they eat. There are more than 200 Jooma restaurants in the UK and others in more than 18 countries throughout the world. The company has used franchising for 15 years. Employees (crew members) are encouraged to "be you be Jooma". There are no strict rules on appearance: tattoos do not have to be covered up and piercings and extreme hairstyles are allowed. Crew members are offered fringe benefits. They are given free food during their shifts and they receive discounts off food they eat when not working. The company provides free modern stylish uniforms. If a new manager is needed, Jooma recruits internally for a replacement. Jooma makes full use of technology in the running of its restaurants. Handheld PDAs (personal digital assistants) send food orders straight to the kitchens and mobile and contactless payments are encouraged. There is online ordering of takeaway and delivery food. Free wi-fi and USB charging points are available for customers. 4. Explain one reason why Jooma recruits its managers internally rather than externally. (Total 4 marks) [Total 2 miɑiksī style the Chic (STC) Eve is a sole trader. She owns and runs Style the Chic (STC). STC is a fast fashion website aimed at females aged 16-24. Eve started the business five years ago. She invested her E5000 life savings. The business made a profit of E450 000 last year. Fast fashion means producing cheap clothes as quickly and as frequently as possible. STC works with reality TV celebrities that have a large social media following. The celebrities help design and promote a collection (range of clothing items). STC has 30 employees. However, Eve makes all the major decisions in the business. She decides which products to order from suppliers and the selling prices. The buying team works with suppliers. Recently staff turnover in the buying team has increased. Information on STC 2020 2019 2018 Average price that customers pay per item of clothing E42 €55 E65 Market share 14% 15% Number of direct competitors 12 8 6 Eve makes all the major decisions in the business. Analyse one effect of Eve's style of management on staff motivation.

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