TQM Case

Choose Coca Cola and assess its quality.

Be sure to address their approach to total quality management as well as their perceived quality

in answering the following:

1) How does the general public view the quality of the company? Based on what?

2) What does the company do to involve the customer?

3) A true quality company is always continuously improving. Give at least one example of how this

company is doing this.

4) How can quality be measured / assessed in this company?

5) Give at least 2 examples of how this company demonstrates they care about their customers.

Your write-up should include the title of the case and your responses to each question should be in

separate sections with the question number shown. The paper should be a minimum of 7 pages (based

on double-spaced, size 12 font, 1-inch margins, and does not include the title page or references). An

abstract is not required. Please save the file with your name included (e.g., EMBA 7040 Case 3 - John

Doe). Submit a Word document(pdf is acceptable too).

References and intext citation are required - APA formatting