UNIVERSITY OF VISION STRATEGY OPPORTUNITY WESTMINSTER WESTMINSTER BUSINESS SCHOOL SCHOOL OF MANAGEMENT AND MARKETING Module Title: Sports Marketing Module Code: 5MARK010W Assessment title: Individual Video Presentation – “Talking Heads" Semester 2, 2023/24 Assessment Brief The Assessment Learning outcomes assessed: LO1 Evaluate the forces at work in the external and internal environments in relation to the sports industry LO2 Assess factors effecting buyer behaviour in sport LO3 Evaluate approaches to segmentation, targeting and product positioning in the sports sector 10 minute "Talking Heads" video presentation. The challenge is to make a make a short video presentation around a sporting event. It should be approximately 10 minutes in duration. The task will provide you with an opportunity to demonstrate your understanding and creativity when it comes to designing and developing a video as a communications tool. This is an individual assessment. Your presentation should cover the following themes: 1: How does the event use Commercialisation & Sponsorship to promote its image? 2: Who are the main stakeholders in the event & what is their role? 3: Select ONE of the following themes a) What key ethical issues have been faced by the event in recent years? OR (b) What measures have been taken by the event to tackle Equality, Diversity & Inclusiveness (EDI) issues? For the sake of your presentation structure please do not forget to have a title slide at the start and a conclusion slide before a reference list/bibliography slide at the end of your presentation. This reference slide MUST be displayed in the presentation within the 10 minutes. Please follow University of Westminster guide to referencing here: https://www.citethemrightonline.com/category-list?docid=CTRHarvard. You will have to login via institution and use your university login to access the guide. Your choice is limited from this list: UEFA Champions League FIFA World Cup IOC Summer Olympics IOC Winter Olympics Wimbledon Tennis Championships Formula 1 Grand Prix Motor Racing Page | 2 Ryder Cup Golf NBA Basketball Playoffs IPL Cricket Tour de France Cycling It is your responsibility to ensure your assessment is submitted on time, before 1pm on Monday 25th February 2024. Feedback will be made available for this work by Monday 18th March via Blackboard. Assessment criteria The assessment criteria and weightings show you what is important in the assessment and how marks are shared across each criterion. When you are completing your assessment remember you need to fulfil the brief and the assessment criteria below. At the end of this document, we have provided you a more detailed marking grid, which describes both the expectation for each criterion and how marks would be awarded based upon performance. Criterion Quality of presentation and communication skills Research and information Analysis and understanding Conclusions and recommendations Weightin g 25% 25% 25% 25% The University has arrangements for marking, internal moderation and external scrutiny. Further information can be found in Section 12 of the Handbook of Academic Regulations, westminster.ac.uk/study/current-students/resources/academic-regulations Anonymous marking This work is subject to anonymous marking. Therefore, it is important that you do not write your name anywhere in your submitted work. Referencing requirements for the assessment Statements, assertions and ideas made in coursework should be supported by citing relevant sources. Sources cited in the text should be listed at the end of the assignment in a reference list. Any material that you read but do not cite in the report should go into a separate bibliography. Unless explicitly stated otherwise by the module teaching team, all referencing Page | 3 should be in Westminster Harvard format. If you are not sure about this, the library provides guidance (available via the library website pages). Page | 4 The deadline and submitting your coursework - checks Unless indicated otherwise, coursework is submitted via Blackboard. The deadline for this assessment is Monday 26th February 2024 before 1pm. This means that your work should be fully uploaded before 1300. The University would treat your submission as late, if your work has not been fully uploaded and stored on the server before 1300. In order to avoid your submission being marked as late, you should upload your work as soon as possible before the deadline and must not wait until or just before the deadline to start uploading your work. At busy times the coursework submission process may run slowly. To ensure that your submission is not recorded as a late submission, avoid submitting very close to the deadline. To submit your assignment: 1. Log on to Blackboard at http://learning.westminster.ac.uk; 2. Go to the Blackboard site for this module; 3. Click on the 'Assessment' area for the module 4. Click on the link for the assignment to submit 5. Follow the instructions, ensuring that you have selected the correct file to upload. REMEMBER It is a requirement that you submit your work in this way. All coursework must be uploaded by 13:00 (UK Time on the due date). If you submit your assessment late but within 24 hours or one 'working' day of the specified deadline, 10% of the overall marks available for that assessment will be deducted as a penalty for late submission, except for work which is marked in the marginal pass rate range (9% above the pass mark) and in this case the mark would be capped at the pass mark. If you submit your coursework more than 24 hours after the specified deadline you will be given a mark of zero for the work in question. Difficulties in submitting assignments on time If you have difficulties for reasons beyond your control (e.g. serious illness, family problems etc.) that prevent you from submitting the assessment, make sure you apply to the Mitigating Circumstances board with evidence to support your claim as soon as possible. Further details can be found on the following URL: https://www.westminster.ac.uk/current-students/guides- and-policies/assessment-guidelines/mitigating-circumstances-claims If you are unsure about the above information, you should seek academic support from your module leader, personal tutor or your course leader. You will find details of your module leader in this module's handbook and you can find the name of your course leader and personal tutor from your "My Student Records" page via the University's student portal. Page | 5