UNIVERSITY OF VISION STRATEGY OPPORTUNITY WESTMINSTER# WESTMINSTER BUSINESS SCHOOL SCHOOL OF ORGANISATIONS, ECONOMY, AND SOCIETY Module title: Business Ethics and Corporate Social Responsibility Module code: 5HURM009W Assessment title: Individual Written Report: Strategic CSR Plan Report – Coursework 2 (CW2) Assessment weighting: 75% Assessment deadline: Submission method: Online Turnitin Blackboard Date and form of feedback: Assessment format: Written report Word limit or Length of presentation: 3,000 words (excluding a cover page, an executive summary, and a list of references and appendices) Semester 2, 2023/2024 ASSESSMENT BRIEFING Page | 1 The Assessment The coursework two (CW2) is based on the ethics and CSR analysis of a chosen sector and requires students to develop a strategic CSR plan for an organisation. This assessment will relate to learning materials covered throughout the module. Students are responsible to review all materials and engage in further research and additional literature and readings, see Reading List on Blackboard and use the Library e-resources. Format: The coursework two (CW2) consists of an individual report of 3,000 words. An executive summary is 200 words (max), excluding in the word limit. A list of references and appendices are also excluding from the word count. The report MUST be saved as a Microsoft Word file (.doc or .docx) in order to submit on Turnitin. Requirement: The students will choose to develop a strategic CSR plan for a chosen company/brand within the Hospitality sector (i.e., lodging/accommodation, food & beverage, and travel/tourism) – the students will choose one company within these sub-categories. - The individual coursework assesses the extent to which the students demonstrate: 1) Ability to evaluate the central problems in contemporary ethical thoughts as they relate to corporate social responsibilities in a marketised society 2) Ability to develop an analysis of several theoretical approaches to corporate social responsibility and corporate citizenship 3) Ability to make recommendations on implementation of organisational policies and ethical business practices appropriate to social and economic context The recommended structure: a suggested outline of the report to help students structure and organise the work (but not limited to) is as follows: • Cover Page • • (Include student names and ID, module name and code, coursework name, module leader name, seminar leader name, word count, date of submission) Executive Summary - (A summary of the entire report – should be written last to focus on key points) Introduction (a brief discussion on how business ethics and CSR are important to businesses/organisations and their roles in modern society, and a structure of the report) • Body (Main report) Part One: The sector analysis of ethical considerations and social-community needs Part Two: The company analysis in relation to ethics, CSR, and sustainability Part Three: A strategic CSR plan – may include: - • Strategic CSR objectives (SMART framework) Page | 2 • Target stakeholders • CSR strategies • CSR initiatives • ● Impact and corporate social performance (CSP) measurement Conclusion References (Include both in-text citations and a list of references, using Westminster Harvard referencing format) • Appendices • • LEARNING OUTCOMES ADDRESSED: • Evaluate the central problems in contemporary ethical thought as they relate to corporate social responsibilities in a marketised society. (LO1) Develop an analysis of several theoretical approaches to corporate social responsibility and corporate citizenship. (LO3) Implement organisational policies and ethical business practices appropriate to social and economic context. (LO5) ASSESSMENT CRITERIA The assessment criteria and weightings show you what is important in the assessment and how marks are shared across each criterion. When you are completing your assessment remember you need to fulfil the brief and the assessment criteria below. Criterion The analysis of ethics and CSR in the sector - ethical considerations and social/community needs: Ability to link theory with the case (the sector), to identify ethical problems and to deliver logical and well supported arguments and conclusions within a practical context. Weighting 25% Evidence of research and use of findings. The company analysis – ethical values, CSR engagement (areas and activities), and sustainability: 25% Ability to demonstrate critical and in-depth analysis that uses theoretical implications and practical considerations and well supported views on business ethics, CSR, and sustainability of the organisation. Evidence of research and use of findings. Page | 3 - The Strategic CSR Plan – Planning and Implementing CSR & Corporate citizenship: Ability to develop a sound and sensible CSR plan & policy, covering key elements of CSR and its frameworks e.g. strategic CSR objectives, target stakeholders, CSR strategies, CSR initiatives, and measurement. Evidence of in-depth analysis, initiatives, and problem-solving abilities. Structure, Executive Summary, Presentation, Writing, and Referencing: Use of the appropriate report writing, structure, presentation, referencing, and appendices. Appropriate introduction to discuss the importance and role of business ethics and CSR in modern society. Evidence of accuracy of grammar, references and citations, flow of writing, and clarity of report. 40% 10% The University has arrangements for marking, internal moderation, and external scrutiny. Further information can be found in Section 12 of the Handbook of Academic Regulations, westminster.ac.uk/study/current-students/resources/academic-regulations Page | 4 ASSESSMENT RUBRIC – Strategic CSR Plan Report Criterion The analysis of ethics and CSR in the sector: ethical considerations and social/community needs (25%) Ability to link theory with the case (the sector), to identify ethical problems and to deliver logical and well supported arguments and conclusions within a practical context. Evidence of research and use of findings. The company analysis: ethical values, CSR engagement (areas and activities), and sustainability(25%) Ability to demonstrate critical and in-depth analysis that uses theoretical implications and practical considerations and well Needs to improve <39 Poor or little evidence. Demonstration of misunderstandings or major inaccuracies and/or insufficiencies. Major omissions in the industry or sector analysis relating to ethical issues and social needs. No or less evidence of research and use of findings. Poor or little evidence. There is insufficient work in this part. Applications of limited knowledge with major omissions. Fail to demonstrate understanding of the company's ethics, CSR and/or sustainability. - Pass (40- 49%) Limited analysis of the industry or sector relating to ethical issues and social needs. Limited evidence of research and use of findings. More engagement to this part through sector data and research are needed. Limited company analysis. It needs more in-depth information and analysis. Points identified are limited, lack clarity and support. Limited evidence of research and use of findings. 2:2 (50 -59%) Good. Some industry or sector's dominant ethical issues or considerations are evident and explained, but improvements are possible. Use of specific, relevant, and reliable sector and data could be improved further. Research and findings could be more focused as support. Good analysis of the company analysis relating to CSR and/or sustainability, but improvements are possible. Research and findings could be more focused. Points identified are relevant yet not always specific and clear; need support. 2:1 (60-69%) Very good. The industry or sector's dominant ethical issues or considerations are evident and explained in detail. Very good analysis to demonstrate the sector outlook relating to ethics and CSR with specific and relevant sector data. In-depth research and findings are evident. Very good analysis of the company relating to CSR and sustainability. Points identified are specific but need support. Evidence of some critical analysis. Very good use of theories and concepts taught in the module. First (70-79%) Excellent. The industry or sector's dominant ethical issues or considerations are well analysed and explained in detail. A critical analysis to demonstrate the sector outlook relating to ethics and CSR with excellent use of specific and relevant sector data to support the analysis and/or arguments. Research is well undertaken with excellent use of findings. Excellent demonstration of the company analysis relating to CSR and sustainability. Points identified are specific, relevant, and supported. Clear evidence of critical analysis in this part. Excellent use of theories and concepts taught in the module. Upper first (80+) Excellent. The industry or sector's dominant ethical issues or considerations are critically analysed and thoroughly explained. Outstanding use of significant and reliable sector data and empirical studies to support the analysis. Research is thoroughly undertaken Excellent demonstration of insightful company analysis relating to CSR and sustainability. Points identified are specific, relevant, and supported throughout. Outstanding use of theories and concepts taught in the module. Research is 100% Perfect. The assessment is ready to be used by the industry and/or professional business analysts. All industry or sector's dominant features of ethics and CSR are analysed. Perfect. The assessment is ready to be used by the industry and/or professional business analysts. The company analysis relating to CSR and sustainability is perfectly undertaken. Page | 5