US UNIVERSITY OF SUSSEX BUSINESS SCHOOL N1507-International Marketing Assignment International Marketing Strategy - Presentation (30% of overall module grade) In groups of 3-5 students, you are asked to prepare a 15-20

minute presentation. Three aims: 1. To identify a product/service that can be used to enter a new international market. 2. To use theory learnt during the module to create and justify your marketing strategy for the product/service identified. 3. To demonstrate critical thinking and independent learning skills. In effect, your group is going to identify a product or service that you believe would be successful in a new international market. You are going to use the theory learnt in the lectures and apply the theory in a practical way. This will include justifying the choice of product/service and market, using various models in your strategy to analyse the market, assessing whether to standardise or adapt your product / marketing/ management approach, identifying your competitive advantage, and creating a marketing plan. Accessibility Mode ✓Download You will formally present your research to your Workshop Tutor using an appropriate visual aid. Your presentation needs to include the following parts: O 3 slides for Point 6. IMC - focusing on Promotion of the company | Follow instructions for Visual Aid strictly | Chosen Company: Target (US company)