Your task:

Complete all the tasks in the Brand Proposal Workbook (3000 words equivalent)

• Market analysis, trends and positioning (know your market)

Target audience and Customer persona (know your audience)

Brand Audit (Analyse the current brand using theories, framework and best practice)

The proposal:

o The brand gap and the Big Idea

o Brand identity: mission, vision and values (statements)

Overall look, feel and tone of voice (mood board)

o

Assignment Brief Template

Page 1 of 5

This document is for De Montfort University use and should not be passed to third parties or posted on any website.

DE MONTFORT

UNIVERSITY

o Brand elements design (brand name, sketches of new logo, slogan, spatial design,

website, social media design etc.)

o

Brand extension (ideas for new product/market categories; backed by research)

Indicative timeline for Workbook completion:

Week 1 - Assessment Briefing by tutor

Week 2-3- Brand audit (Client Briefing and site visit)

Week 4-5-(new) Brand proposal (identity and design)

Week 6- Proposal review

Week 7 - Proposal submission