your task present a pitch presenting your business proposal to potenti
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YOUR TASK
Present a pitch presenting your business proposal to potential investors. Ensure that this includes
the following:
1. what the product or service is;
2. how much it would cost;
3. who would be likely to buy this (the target audience);
4. the location of the product or service or how it would be delivered;
5. the amount of investment needed and the percentage of the business you would offer in
return;
6. what you would spend the investment on and why./n www.kerboodle.com/api/courses/80102/interactives/39641... A ⭑
k 3
10 Assessment:
Making Your Pitch
Two successful business partners have decided to
help set up a new business. They have asked for ideas
to be presented to them. They will choose the most
compelling proposition. Your task is to present your
pitch to them with the aim of winning their financial
backing and expertise.
You will need to:
'
deliver your pitch with confidence and enthusiasm
back up what you say with a demonstration or
visuals
answer questions from the investors.
Note that you are being tested on your spoken
English skills, rather than your writing skills in this
assessment.
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Unit 5: Young Entrepreneurs
Activities continued
Now it's your turn. Follow the steps
below to prepare the pitch for your
business.
1 Planning
First, gather your ideas together. They
don't have to be in any particular order at
this stage and you can record them in a
way that is most effective for you, e.g. as
a list, a mind map or on sticky notes on a
board.
Think about:
•
•
.
what the product or service is
how much the product or service
would cost
who would be likely to buy the
product or service (target market or
customer)
a visual illustration or image for the
product, or a demonstration
the location of the product or service,
or how it will be delivered
the amount of investment needed and
the percentage of the business you
would offer in return
what you would spend the investment
on and why
⚫ persuasive devices and techniques
⚫anything else that would persuade the
investors.
Then order your ideas into groups and
decide on a logical sequence that will
form the basic structure of your pitch.
2 Drafting
Write out your pitch. Keep re-reading it
and making improvements. If you can't
decide on suitable wording, leave a gap
and revisit it. Keep reciting it aloud,
making sure it feels logical and fluent.
Note in your written pitch where you will
demonstrate or display something, so
that you know what order to do things in.
Tet
IDEA
Team
Succenting
128
(+)
Target
O
G BB
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/api/courses/80102/interactives/39641... A
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9: Preparing the Pitch
3 Rehearsing
When you are happy with your pitch, do
a full rehearsal of it in front of a partner.
Give each other constructive feedback,
commenting on areas that were done
well and areas that need improvement.
Make sure that you give each other
feedback and continue to practise,
change and improve your pitches.
Check that you:
show confidence and enthusiasm
when you speak
explain your product clearly
emphasize your product's USP
show that the investor's money will be
spent wisely
use visuals or demonstrations
effectively
remember what you learned earlier in
the unit about the way that you stand,
your gestures and expressions
speak clearly and not too fast. Decide
which words you want to emphasize
and where to pause for effect. Use
the tone and volume of your voice
carefully.
4 Preparing notes
Taking on board your partner's
comments, revise your pitch, making
it as concise and effective as possible.
Make short note cards that you can use
during your pitch to remind you of what
you want to say. You should not read
out your pitch, but look directly at your
audience as you speak, only glancing
down occasionally at your notes.
Extra Time
Watch a successful pitch from a show
such as The Apprentice. Note what you
think made it successful and try to
incorporate some of these aspects into
your own pitch.
Plan
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