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  • Q1:Questions: Question 1: The Role and Impact of Media Gatekeepers (5 Marks) Analyze the role of media gatekeepers in shaping public discourse in the digital age. Discuss how the shift from traditional gatekeepers, like newspaper editors, to digital platforms and algorithms has changed how information is disseminated and consumed. Include examples to illustrate this shift's potential positive and negative impacts on societal perceptions. Question 2: The Evolution and Influence of Pop Art (5 Marks) Reflect on the impact of Pop Art on contemporary art forms and popular culture. Consider how the movement, initially seen as 'anti-art', has influenced modern advertising, design, and even digital media. Discuss whether Pop Art's characteristics, as outlined by Richard Hamilton, are still relevant in today's culture and provide examples to support your argument. Question 3: Stereotypes in Media and Their Societal Impact (5 Marks) Critically examine how stereotypes in media, especially in film and television, shape societal beliefs and individual behaviors. Focus on one specific stereotype (e.g., gender, racial, or occupational) and analyze its portrayal in a particular film or TV show. Discuss the potential long-term effects of such portrayals on audience perceptions and societal norms. Question 4: Characteristics and Significance of Folk Culture (5 Marks) Explore the significance of folk culture in preserving cultural heritage and identity, especially in the context of globalization. Discuss how folk culture, emphasizing tradition and local community, contrasts with the transient nature of popular culture. Provide examples of how folk culture has adapted or resisted changes in the face of modernization and global cultural influences. Submit your answers by uploading a Word document, where your answers follow the questions.See Answer
  • Q2:A 2500 word essay exploring the cultural implications their own everyday digital practice. To complete this task, you should: 1. Select an example of everyday digital culture in a country other than Australia 2. Describe and analyse the expressive and interactive aspects of your example as a social practice. 3. Describe and analyse how the popularity of your example engages with and/or relies upon collective cultural norms in your chosen country. 4. Describe and analyse how your example helps us to understand cultural diversity in the world's digital cultures. 5. Offer conclusions about the contribution of your example to the wider field of global digital cultures (referring to one or more of the issues explored in the COMU 3300 course). Breakdown of Assessment: In marking the content of your essay, the proportional breakdown of marks will be as follows: • A well chosen example that allows effective execution of the essay components, with effective use of academic referencing, spelling and grammar (component 1 above) (10 out of 40 marks). • Demonstrated capacity to analyse the cultural dimensions of a specific social practice in your own words (components 2, 3 above) (10 out of 40 marks) • Demonstrated capacity to analyse your example of digital culture with reference to the cultural norms of a specific country (components 4, 5 above) (10 out of 40 marks) • Demonstrated capacity to draw critical conclusions with reference to academic debates on global digital cultures (components 6, 7 above) (10 out of 40 marks).See Answer

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