Background information:

Tudor Ltd, a producer of potato chips (crisps), plans to launch a new flavoured crisp to

celebrate its 50th year as a potato chips producer.

The Research and Development Department has suggested the following 'new' flavours.

• Wasabi and Beef

•

•

Bolognese and Parmesan

Indian Tandoori

Mexican Chilli

Only one of these flavours will be chosen as the 50th Anniversary flavour.

Task:

You have been asked by Tudor's owners to provide a report which:

• Discusses methods of primary and secondary research that could be used to

research the market for the new flavoured potato chips.

Presents and analyse the findings of primary market research you have undertaken

to identify the flavour of crisps that would be most popular in your country or

country where you study. (Note: You could carry out market research with

fellow students, but you must present and analyse these individually).

Recommend appropriate above-the-line and below-the-line methods of promotion

for the launch into the market of the chosen flavour of chips to celebrate the

company's 50th anniversary.