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  • Q1: Instructions Provide solid reasons why you believe that companies are successful in USA and not Globally OR Vice Versa? Answer in 150 wordsSee Answer
  • Q2:Assignment 2 1. What are the problem with MSN-US campaigns when compared with Google US? (Explain with the data you have or analysis you have performed. In Answer use numbers also not just words.) 2. How should the problems be addressed at Air France? (Overall recommendations for the company in terms of their digital/internet marketing) 3. For the publisher having CTR and landing page recommendations, what further strategy you could come up with? (Explain details of improvements)/n4. What bidding strategies Air France should use for Google US campaigns? (Explain why as well) 5. For an agency such as WPP -If the existing business model needs to change, what would the agency's business model look like? (Hint: current data and metrics to what they can provide. Consider future opportunities from the programmatic ads class)See Answer
  • Q3:Essay 1: Narrative, Visual Reading and Political Advertisement In a paper of roughly you are to track down a political advertisement guilty of underhanded techniques in its partisan electoral pitch (you may choose print or video as you prefer) and explain what nefarious tactics it employs to sell its product. Your goal is to expose the misdeeds of the advertisement: in what sense is the ad "wrong" in its presentation of its subject matter, and how would an educated audience refute its claims? Your analysis should certainly include an analysis of logical fallacies used in the ad. As we have discussed in class, however, there's lots of other ways political ads mislead us, as well. Thus, you'll also want to explore the "visual reading" tactics we've examined in this week of the course. That is, you should examine not only how the ad twists logic to sell an idea or candidate, but also how it carefully crafts visual imagery to sell that electoral product. (We will practice combining these techniques in class as the deadline approaches.) For this first assignment, I'm asking you to perform only a small amount of research. In this case, you'll be doing "primary" research - that is, you'll be exploring the internet to find the ad you'll be writing about. (That's distinct from "secondary" research - in which you find sources that are studying the same thing you are. The research you will undertake on future essays in the class will be "secondary" research.) As you go out and find the ad you'll write about, remember that you should select carefully: your papers will go much better if you find ads that offer a wealth of logical and visual trickery to expose. Not all ads do (even the political ones).See Answer
  • Q4:The themes of Unit 5 are STP and IMC. Make a journal entry that answers the following question: How can you use social media to build your personal brand? What steps should you take to ensure the best possible outcome? Provide the details, expected outcomes, metrics and time line for your personal branding efforts. Tanner, J. & Raymond, M.A. (2016). Principles of marketing. Open Textbooks for Hong Kong. Licensed under a Creative Commons by-nc-sa. Read online at: https://www.opentextbooks.org.hk/ditabook/16010 MindTools. (n.d.). Segmentation, targeting and positioning (STP) model: What is the STP process in marketing? Retrieved from https://www.mindtools.com/pages/article/stp-model.html 200 words | 7th EDITION APA CITATION FORMAT WITH IN TEXT CITATION! The story link sent should be the only focus in answering the question.See Answer
  • Q5: а.Specify the social network sites and their type b. Create an Instagram account for your business.Provide a link and a screenshot c. Give a description of your account (highlights,description of the three columns) d. What social media strategies would you choose to apply using your Instagram account (clearly describe how)See Answer

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