The themes of Unit 5 are STP and IMC. Make a journal entry that answers the following question: How can you use social media to build your personal brand? What steps

should you take to ensure the best possible outcome? Provide the details, expected outcomes, metrics and time line for your personal branding efforts. Tanner, J. & Raymond, M.A. (2016). Principles of marketing. Open Textbooks for Hong Kong. Licensed under a Creative Commons by-nc-sa. Read online at: https://www.opentextbooks.org.hk/ditabook/16010 MindTools. (n.d.). Segmentation, targeting and positioning (STP) model: What is the STP process in marketing? Retrieved from https://www.mindtools.com/pages/article/stp-model.html 200 words | 7th EDITION APA CITATION FORMAT WITH IN TEXT CITATION! The story link sent should be the only focus in answering the question.