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Q1:In APA format 500 words. Choose any similar companies as examples Select two companies in the same industry (example: Target and Walmart; Ford and Chrysler; Verizon and T-Mobile). Provide a brief summary of each company’s vision and mission. Using sources from online research to support your thoughts, describe what you feel are the differences in strategy/focus each company uses, the unique value each tries to communicate to customers (marketing), and how successful you feel each company has been at implementing and communicating their strategic advantage.See Answer
Q2:Instructions: 1. In 550 words APA format, do research and make recommendation based on the tesla problems and opportunities then create a Gantt chart. Need to Develop a tactical GANTT Chart Problem #1: Limited Traditional Advertising/Bad PR -Tesla's marketing heavily depends on word-of-mouth and social media, which may not be scalable or controllable as the competition intensifies. Competition being GM, Ford, etc Problem #2: Limited Engagement With Broader Demographics - Teslas current marketing may not effectively reach broader demographics, including older generations or those less tech-savvy Opportunity #1: Enhancing Online Sales Channels -With Tesla shifting the majority of its sales online, there is an opportunity to optimize and enhance its online sales channels to improve customer experience, increase sales, and reduce cost Opportunity #2: Enhancing Consumer Safety Features -With increasing consumer awareness and concern about vehicle safety, Tesla has the opportunity to further enhance its reputation by focusing on marketing its advanced safety features such as titanium underbody shield, which can separate it from competitors and attract safety- conscious consumersSee Answer
Q3:Case 1. Tesla Races Ahead With Nontraditional Marketing Strategy Introduction Synopsis: Tesla, the leader in electric vehicles, has managed to become one of the most valuable car makers in the United States without any traditional advertising and an Internet-focused downstream distribution strategy. Tesla also leads with an extensive corporate social responsibility strategy that includes focusing on the safety of both employees and consumers, supporting a diverse work environment, sourcing responsibly produced materials, and contributing to education. Themes: Ethics and social responsibility, sustainability, distribution strategy, promotion strategy, product strategy, pricing strategy, competitive advantage Tesla, an all-electric vehicle and energy generation products company, is widely admired for its industry-altering innovation built around its core vision of moving the world toward sustainable energy. Though Tesla got its start with electric vehicles (EVs) in 2003, the company has branched out to create a variety of renewable energy technologies from solar roof tiles to clean energy storage. Today, Tesla is the most valuable car maker in the world. Remarkably, the automaker reached this status with a $0 advertising budget. Tesla has a gift for attracting publicity due to its promotion tactics, such as its launch events, and headline-worthy achievements. For instance, despite facing more competition than ever before, Tesla is growing substantially and has repeatedly posted quarterly profits after years of losses. However, despite the company’s success, Tesla has attracted both skepticism and criticism from the public as well as investors, largely due to CEO Elon Musk’s outspoken nature, which has damaged the company’s reputation and stock price more than once. This case analyzes how Tesla established itself as a leader in EVs. C1.1. Tesla’s Marketing Mix C1.1a. Tesla’s Product Strategy Tesla did not invent the EV, but it was the first to create a viable EV for consumers and has set the standard of what an electric car should be. In 2003 Martin Eberhard and Marc Tarpenning set out to create a high-end performance EV, targeting wealthy car enthusiasts. Though many assume Elon Musk created Tesla, he didn’t join the company until 2004 after investing $30 million and becoming the chair of the board of directors. The company spent years testing and designing components and prototypes of what would become the Roadster. The team hit a major snag in late 2007 when they realized the design of their transmission could not work and had to evaluate new options. This left them with nearly finished vehicles they could not ship. Eberhard resigned as CEO that year and was replaced by Ze’ev Drori who pushed the company forward to get the long-awaited Roadsters on the road. Shortly after the Roadster was introduced in June 2008, Musk succeeded Drori to become Tesla’s CEO. Before the Roadster, companies were challenged by the tasks of creating a battery that could sufficiently power a vehicle and a motor that was effective and affordable. Though Tesla was successful in achieving these goals, the price of the Roadster, around $100,000 at the time of its launch, and the long battery charging times were massive barriers to widespread consumer adoption. Tesla needed sales to continue its business. In 2009, Tesla was struggling financially with less than $10 million to its name. The company was saved by Daimler AG, the automotive company behind Mercedes, which bought a 10 percent stake of Tesla for $50 million, and the United States Department of Energy, which gave Tesla a $465 million loan. To remain financially stable, Tesla filed an IPO in 2010, raising $226 million. To follow up on the launch of its first EV, in 2012 Tesla introduced the Model S, the world’s first premium all-electric sedan, which was significantly more affordable than the Roadster at $76,000. The vehicle had a record 0–60 mph acceleration time of 2.28 seconds, according to Motor Trend, and had the longest driving range of any EV, pushing standards even higher. That same year, Tesla introduced its first freestanding charging stations called Superchargers. Now, there are more than 16,500 Superchargers at more than 1,800 locations. Although the company had finally gotten its feet under itself, Tesla didn’t post a quarterly profit until 2014. Tesla is fighting to accelerate the world’s transition to sustainable energy, which is the company’s core vision. Recognizing that this goal cannot be achieved by one company, Tesla made the move to open source Tesla patents in 2014 in order to make them accessible to anyone wanting to design EVs. Musk believes that Tesla’s competition is not the small percentage of EVs being produced but rather the large number of gasoline-fueled vehicles saturating the market. However, Tesla faces plenty of competition with EVs, too, with mainstream automakers GM and Ford aiming to increase their slices of the EV market. Additionally, Tesla must keep an eye on smaller companies such as Nikola Motor Company, which produces electric semi-trucks and has introduced a pickup truck. Building on the success of its sedan, Tesla introduced the Model X in 2015, which became the safest SUV ever tested. It earned 5-star safety ratings across every category from the National Highway Traffic Safety Administration, the first vehicle to ever hit that mark. That same year, Tesla began rolling out an auto-pilot feature for partial autonomous driving, which enabled the cars to self-drive with active driver supervision. With three successful vehicle launches under its belt, Tesla began to focus on the energy side of its business, unveiling Solar Roof solar tiles as well as Powerwall and Powerpack industry batteries to store converted solar energy. To support this focus on energy, Tesla strategically acquired SolarCity, a solar energy service company, in 2016 for $2.6 billion. To seal the deal, the company changed its name from Tesla Motors to Tesla, Inc. in 2017, signifying the company’s shift from a car manufacturer to a sustainable energy solution company. Tesla’s energy solutions enable homeowners, businesses, and utilities to manage renewable energy generation, storage, and consumption. Tesla solar roof tiles are designed to look like normal roof tiles and cost $42,500 for a 2,000 square-foot house. Not only is Tesla Solar more affordable than a new roof and solar panels combined, but the product is three times stronger than standard roofing tiles. To test whether or not its energy solutions could provide 100 percent renewable energy, Tesla converted the American Samoan island of Ta’u to a solar and battery microgrid in 2016. Previously, the island operated on diesel generators, but with the new microgrid the island can operate for three days without sun. Tesla introduced the Model 3 in 2017, its most affordable vehicle yet, starting at $70,000. By 2018, the Model 3 had become the number-one selling plug-in car in the world, passing the Nissan Leaf by 2,000 units. Government tax incentives had made EVs more attractive to buyers, but once Tesla sold 200,000 units at the end of 2018, it marked the end of the $7,500 government tax credit. Because this made Tesla vehicles more expensive to consumers, the company lowered the price of its Model 3, Model S, and Model X by $2,000. In 2019 Tesla achieved Musk’s goal of creating a more affordable EV for the broader market when it released a base model of the Model 3 at a price point of $35,000 for a limited time. Tesla covers several vehicle segments with premium sedans, SUVs, a compact SUV, a compact crossover, and a pickup truck. To address more of the consumer market, Tesla unveiled its first compact crossover, the Model Y, and a new kind of pickup truck, the Cybertruck, in 2019. Tesla claims its pickup truck has superior durability and passenger protection with a “nearly impenetrable” body, according to the Tesla website. Though the angular, futuristic design is polarizing, it allows Tesla’s truck to stand apart from mainstream truck makers like GM. The Cybertruck marks Tesla’s first attempt to gain credibility in the light-duty pickup truck market. Musk has said that it would consider a more conventional design in the future. In addition to addressing more of the consumer market, Tesla is investing in heavy-duty trucks and high passenger-density urban transport. For example, Tesla Semi, an electric semi trailer truck, is designed to save owners at least $200,000 over a million miles based on fuel costs alone. The truck accelerates faster than a traditional semi and can drive faster uphill. Plus, the Semi includes safety features such as Enhanced Autopilot to help truck drivers avoid collisions. Working to cover more forms of transport greatly expands Tesla’s footprint and improves the carbon footprint of the transportation industry as a whole. Tesla aims for its vehicles to be completely self-driving while recognizing the regulatory hurdles the company will have to jump. By replacing drivers with artificial intelligence (AI), car companies are assuming new ethical and legal responsibilities they did not have previously. AI-powered cars will have to be programmed to make ethical decisions. Although Tesla’s partially autonomous autopilot feature, which is currently available in its vehicles, has been connected to several crashes and more than one death, the company has repeatedly insisted that drivers who use the feature are safer than other drivers. The system issues hands-off alerts to encourage drivers to avoid overreliance on the feature. Musk’s vision for high passenger-density urban transport goes hand in hand with his vision for autonomous, self-driving vehicles. He describes a world of ride-sharing where Tesla owners can add their fully autonomous vehicle to a shared fleet of self-driving taxis in order to generate income for the owner. He believes this is how Tesla vehicles will become more affordable to all. C1.1b. Tesla’s Pricing Strategy Tesla uses a premium pricing strategy with vehicles ranging from $40,000 to $200,000. In 2006, Elon Musk spelled out Tesla’s master plan for sustainability: build and sell the Tesla Roadster in order to build more affordable models while providing zero-emission electric power generation options. Though the company got its start creating high-end performance EVs with the Roadster, Tesla achieved CEO Elon Musk’s goal of creating a more affordable EV for the broader market with the Model 3, which has become the all-time best-selling EV globally. Tesla offers no-haggle pricing, meaning the list price is exactly what buyers pay. The Model 3 is challenging the dominance of German brands BMW, Audi, and Mercedes in Europe, even with its higher prices. In fact, The Model 3 became the best-selling car in the Netherlands and Norway in 2019, and Tesla became the best-selling car brand in Iceland in 2020. EVs are even more appealing to consumers in Europe than in the United States because gasoline carries significantly higher taxes. Tesla will have to focus its attention on both Europe and China as it moves toward the future. C1.1c. Tesla’s Distribution Strategy In the supply chain there is an “upstream” (e.g., suppliers) and “downstream” (e.g., wholesalers and retailers). Tesla has invested many resources into its upstream supply chain by focusing on its in-house battery cell production and vehicle production at its Gigafactories. This is one of Tesla’s key competitive advantages. Downstream, Tesla has a unique retail distribution compared to competitors. The company sells online with no agency dealerships. Customers pick up their vehicles at a Tesla-owned regional distribution center. Interestingly, Tesla showrooms are strictly used for promotion, not purchases. Tesla has struggled to meet delivery and production deadlines, especially with the Model 3 as it was the first time the company produced a mass-market car. Tesla blamed production issues on the inefficiency of its supply chain. The company was sourcing parts from across the globe but wanted to build and assemble all in one place. To improve production, Tesla brought battery cell production in-house in 2014 with Gigafactory 1 outside of Sparks, Nevada, a facility designed to significantly reduce battery cell costs, creating thousands of jobs. The cost of battery cells declined through economies of scale and the reduction of waste. This ultimately makes the vehicles more affordable for consumers. Spending years developing its battery technology and perfecting its production process has given Tesla a competitive advantage. Rivals are now fighting to catch up to the scale and efficiency Tesla has achieved. In 2015, Tesla acquired Riviera Tool & Die in order to streamline the production of the Model 3. Later that year, Tesla sold $738 million in shares in order to raise enough money for several infrastructure projects, including a battery factory and production facility. Tesla began production of solar cells and modules at Gigafactory 2 in Buffalo, New York, in 2016. The company added new production lines to support electrical components for Supercharger and energy storage products, creating nearly 800 jobs. Tesla committed to creating 5,000 jobs in New York State by 2027. After many supply chain improvements, Tesla finally reached its goal of producing 5,000 Model 3s per week in 2018. Building off the success of Gigafactory 1 and 2, Tesla opened a third Gigafactory outside of Shanghai, China, in 2019. With Gigafactory 3, Tesla can finally operate at the kind of scale Musk has always promised. Though Tesla is infamous for missing deadlines, its Gigafactory 3 in China opened early, showing Tesla’s commitment to improving its reputation. Prices of Tesla vehicles in China shifted as a result of the U.S-China trade war that started in July 2018, but, after building Gigafactory 3, Chinese authorities announced Tesla cars would be exempt from a 10 percent vehicle tax. Tesla was the only foreign company to be exempt. It is projected that up to 70 percent of vehicles in China could be electric by 2040, making the country very important to Tesla’s success. Now, Tesla also has Gigafactory locations in Berlin, Germany, and Austin, Texas. Though Tesla has made strides in improving its supply chain and production facilities, the company has attracted criticism from its own employees who have had irregular schedules due to production line issues and unexpected maintenance. Tesla laid off 7 percent of its full-time employees, cutting more than 3,000 jobs across the company in 2019 ahead of a projected dip in sales industry-wide. Unfortunately, Tesla is not alone. GM and Ford both experienced major layoffs in 2019. Tesla’s layoffs were a move toward streamlining the company as a result of pressure from shareholders to remain profitable. Downstream, Tesla has shifted the majority of its sales online. Tesla stores act more as showrooms rather than dealerships. This unusual strategy cuts the tension in car buying, eliminating the car salesperson. According to the Federal Trade Commission (FTC), the car buying process is one of the worst complaint categories for consumers, so Tesla may be giving customers exactly what they want. This commitment to online sales sets Tesla apart from traditional automakers. In fact, only 35 percent of car dealers say they are likely to sell cars online. C1.1d. Tesla’s Promotion Strategy Tesla has effortlessly attracted the attention of consumers, sparking interest almost exclusively through public relations. The company is well-known for its launch events where Musk addresses massive crowds including industry insiders and the media. For instance, after its Cybertruck unveiling, Tesla secured nearly 150,000 vehicle orders even though the company invested $0 in traditional advertising or endorsements. Additionally, Tesla has mastered the art of attracting free publicity. For example, Musk, also the CEO of aerospace company SpaceX, used the Falcon Heavy rocket launch in 2018 to release a Tesla Roadster in space. Media outlets continue to reference the publicity stunt years later. Additionally, at its Cybertruck unveiling, while demonstrating the strength of the vehicle’s windows, the glass shattered, which many people suggested was a coordinated stunt. Brands hopped into the conversation on social media to put in their two cents—including Denny’s, Steak-umm, Pepsi, YouTube, and Cars.com—giving Tesla even more exposure. Within six months, Tesla secured more than 600,000 preorders. Not all of Tesla’s publicity, however, has been positive. For instance, Tesla’s history of leadership challenges has followed it in the media. In 2007 Eberhard resigned as CEO and joined the company’s advisory board. His replacement, Drori, is credited with advancing the Roadster from struggling prototype into a viable product. As the company was finally shipping its first Roadsters, Eberhard and Tarpenning broke all ties with Tesla and later suggested they had been forced out of the company. Shortly after their departure, Musk took over Drori’s role as CEO in 2008. The next year, Eberhard sued Tesla and Musk, alleging his leadership had been unfairly blamed for Tesla’s early struggles. Eberhard accused Musk of taking credit for the Roadster and accused Tesla of wrongfully denying Eberhard of his severance. Musk offered Eberhard a small severance package that included $100,000, six months of health insurance, the option to buy 250,000 shares of Tesla common stock, and a seat on the advisory board, but the company’s general counsel rescinded the package after Eberhard created a blog post discussing Tesla employees who he believed to be unfairly treated. Tesla denied the allegations, and Eberhard dropped his suit later that year. Though the fight wasn’t good for Tesla’s image, it didn’t attract much attention as Tesla had yet to become a household name. Many years later, Musk made a series of public statements online that damaged his reputation as well as the reputation of the company. For example, Musk projected Tesla would sell up to 200,000 Model 3 sedans in the second half of 2017, a gross overestimation. Ultimately, the company only produced 55,000 during that time. Later that year Musk announced on Twitter a plan to take the company private using money from Saudi Arabia’s sovereign wealth fund. The plan, which eventually crumbled, caused rapid trading, increasing the company’s stock price by 10 percent, and resulted in a lawsuit from the Securities and Exchange Commission (SEC). Many viewed this as a lapse in ethical judgment. The SEC charged Musk with securities fraud due to the false and misleading tweet. Musk settled with the SEC and agreed to step down as chair of Tesla. Though Musk remained CEO, his chair position was filled by Robyn Denholm, an Australian business executive. Both Musk and Tesla paid a $20 million fine. Part of the agreement included the appointment of two independent board members, Oracle founder Larry Ellison and former Kellogg executive Kathleen Wilson-Thompson. Tesla’s reputation took another blow in 2018 when the Department of Justice investigated the company under suspicion that the company had misled investors about production capacity. After Musk published a tweet about production capacity, the SEC filed a motion for contempt because it violated Tesla’s previous agreement with the SEC. The investigation resulted in the mandated oversight of Musk’s Twitter account by Tesla’s legal team. As a leader of a public company, Musk has the responsibility to behave in an ethical way, even when posting from his personal accounts. Also in 2018, Musk attracted negative publicity for smoking marijuana on Joe Rogan’s podcast. Though the brunt of the fallout impacted his other company, SpaceX, which is a U.S. military contractor, Tesla still felt its effects. The interview concerned Tesla’s business partner, Panasonic. Panasonic, which partnered with Tesla to invest in Gigafactory 2, is based in Japan where the use of marijuana is a serious crime. The incident hurt the already strained relationship. Many media outlets suggest Musk violated Tesla’s code of conduct because he was under the influence while representing the company. The incident negatively impacted the company’s stock. Musk has become a celebrity in his own right due to his outspoken and charismatic nature. Though many companies have benefited from this phenomenon, such as Apple with Steve Jobs or Microsoft with Bill Gates, Tesla has had to reign in Musk who has been both an asset as well as a liability for the company. Musk’s Twitter rants have continued to attract negative publicity and performance for the company. In March 2020, just as the COVID-19 pandemic began to affect U.S. businesses, Musk tweeted, “The coronavirus panic is dumb.” Musk pushed to keep its California factory open even though there was a local shelter-in-place order, putting employees at risk. Musk then announced that the company would work on making ventilators for California and New York hospitals. One month later, Musk tweeted that the lockdown was “fascist.” The next blow was just a few days later when Musk posted that Tesla stock prices were too high, causing Tesla’s market value to decrease by $14 billion. Musk’s tweets have proven to be detrimental to both Tesla’s reputation and Tesla’s financial performance, showing a lack of regard for shareholder interest. In addition to ongoing leadership troubles, Tesla has faced a series of ethical controversies in the workplace. For example, on June 4, 2018, Business Insider reported that inefficiency at Tesla’s Nevada Gigafactory had led the company to scrap $150 million in raw materials. Martin Tripp, who was identified as the leaker, claims he suggested to his bosses that scrap should be reduced in order to be less wasteful and create a safer working environment. He wrote an e-mail to Musk that went unanswered. He decided to share data from the company’s internal production database with Business Insider and was later fired and sued for $167 million. Tripp filed a counterclaim, saying Musk defamed him when he told media outlets that Tripp had threatened a mass shooting. The security manager at Tesla’s Gigafactory, Sean Gouthro, filed a whistleblower report with the SEC against Tesla. Gouthro says Tesla behaved unethically in tracking down the leaker, claiming Tesla’s security team hacked Tripp’s phone, had Tripp followed, misled police, and installed a device to monitor employees’ personal communications. Though the legal battle is ongoing, Tesla denies the allegations. Despite all of this negative publicity, capitalizing on earned media rather than investing in paid media has been a winning strategy for Tesla. As competition increases from mainstream automakers such as Ford and General Motors, it may reverse its no-advertising stance; however, only time will tell. C1.2. Corporate Social Responsibility at Tesla Tesla’s corporate social responsibility (CSR) strategy addresses stakeholders’ interests by monitoring and reporting on the company’s product and operational impact, emphasizing consumer safety and responsible sourcing, and focusing on its employees and building a strong organizational culture. C1.2a. Product and Operational Impact Tesla believes that consumers should not have to compromise on price or performance when it comes to choosing sustainable products. The company’s products are intended to reduce the environmental impacts of transportation and energy use and production, thus reducing greenhouse gas (GHG) emissions. Collectively, the 550,000 Tesla vehicles sold have resulted in an emissions savings of 4 million metric tons of carbon dioxide. Tesla’s annual carbon dioxide emissions are approximately 3 percent of Ford’s worldwide facility emissions. Additionally, Supercharger stations have saved 75 million gallons of gasoline. Across all of its solar installations, Tesla has generated more than 13 Terawatthours (TWhs) of emissions-free electricity. Governments around the globe support this shift toward electrification as well, and many offer monetary incentives to consumers to adopt EVs and other energy-efficient products. C1.2b. Focusing on Consumer Safety A focus on occupant safety has always been at the center of Tesla’s mission. The company’s vehicles feature advanced safety features such as automatic emergency braking, lane departure and collision warnings, obstacle-aware acceleration, blind spot warnings, and more. Despite its best efforts to create safe vehicles, Tesla is not immune to accidents. Two vehicle fires negatively impacted Tesla’s reputation for vehicle safety in 2013, just as the company was finally getting its feet under itself. Musk defended the vehicles, stating in a company blog post that the risk of fire in a Model S was five times less than the average gasoline car. Tesla used the media attention to its advantage, touting the safety features in the vehicle that contributed to the safety of the two drivers. Regardless of the statistics, Tesla made the ethical decision to prioritize both the safety of its customers as well as its customer’s peace of mind by outfitting vehicle bodies with a triple underbody shield. Not only did new vehicles come with a titanium underbody shield and aluminum deflector plates, but Tesla offered to retrofit the shields to existing Tesla customers for free. With consumer safety in mind, Tesla decided to deploy vehicles with partial autonomy in 2015 rather than waiting for full autonomy to be tested and approved by regulators. Musk wrote in a company blog post that he felt it was of moral importance to not delay the technology because he believes self-driving Tesla vehicles are safer than vehicles driven by people. This makes driving safer for both Tesla customers as well as all other drivers on the road. Every quarter, Tesla voluntarily releases a vehicle safety report, creating transparency with the public. C1.2c. Prioritizing Employee Safety Similar to its approach to consumer safety, Tesla takes the safety of its employees seriously. For example, the company requires production employees to participate in a multi day training program before they can enter the factory floor. Additionally, Tesla provides on-the-job training and tracks performance daily so that improvements can be made quickly and efficiently. To achieve its goal of having the safest car factory in the world, Tesla’s Global Environmental, Health and Safety team created a strategy based on three pillars: do the basics right, engage stakeholders, and reduce risk. Despite its proactive efforts in the past, Tesla dug in its heels during the COVID-19 pandemic in 2020. Musk tweeted that the COVID-19 virus was less serious than people thought and continued to keep his factory in California open, despite the shelter-in-place order from California government officials. After a Tesla employee tested positive for COVID-19, Tesla announced that it would reduce its workforce at the factory by 75 percent. The workforce reduction was closely followed by a 10 percent pay cut for standard employees and up to 30 percent for managers and directors at a time when many major companies fought to maintain wages. Though the county sheriff’s department eventually forced the factory to close, less than two months later Musk announced the factory would reopen in defiance of the regional public health order and sued Alameda County. These decisions put the lives of 10,000 Tesla employees at risk as well as the lives of others in the local community. Prioritizing profit over public health is a major ethical issue. C1.1d. Creating Employee Advocates Employees are important to Tesla because they have the potential to become advocates for the company. For example, to get more of its vehicles into the hands of its employees, Tesla allowed employees to apply unused vacation time toward the purchase of new Tesla cars. Everyone who works at the company is awarded shares of Tesla stock and can buy additional stock at a discount through the employee stock purchase program. This provides value to employees and incentivizes them to work harder. Tesla effectively monitors employee happiness. Tesla hosted a “Merch Madness” pop-up shop at its Gigafactory 2 featuring heavily discounted company merchandise, boosting morale after a series of companywide layoffs. This effectively pushed more Tesla-branded apparel into the world while reassuring employees. Tesla also has a history to responding quickly to criticism. After receiving negative feedback from employees for not providing steady work after temporary factory shutdowns in 2018, Tesla introduced employee loans that allow workers to borrow money from Salary Finance, a tech startup, at affordable rates that can easily be paid back directly from paychecks. Tesla’s goal is to improve employee financial well-being, so employees stay with the company instead of searching for higher wages. Additionally, Tesla offers alternative transportation programs to employees with the goal of reducing the carbon impact of its employees. Tesla encourages ride sharing through a variety of carpooling services and has a bike-to-work program in the United States. The company operates a network of commuter shuttles to and from work. In the San Francisco Bay Area, almost 4,000 employees take shuttles to work a day, and in Nevada, about 2,000 employees ride shuttles to Gigafactory a day. In addition, Tesla has hundreds of charging stations at their facilities to encourage Tesla employees to go electric. These efforts simultaneously reduce carbon impact while providing valuable perks for employees. C1.2e. Supporting a Diverse Work Environment Tesla strives to recruit and retain the best talent regardless of race, color, religion, sex, sexual orientation, gender expressions, gender identity, age, national origin, disability, or protected veteran status. To support a diverse work environment, Tesla created employee resource groups led by its team members to help employees build relationships and share ideas. The groups include Black@Tesla, Intersectionality@Tesla, LGBTQ@Tesla, Teslatinos, Veterans Taskforce, and Women In Tesla. The company backs this up with anti-discrimination and anti–sexual harassment training for employees. Additionally, recruiting teams take unconscious bias training to help identify and limit unintentional prejudice that could influence hiring. C1.2f. Sourcing Responsibly Produced Materials To extend its principles of integrity, Tesla has a supplier code of conduct and a human rights and conflict minerals policy to outline expectations of all suppliers and partners. The code of conduct outlines Tesla’s stance on human rights and labor issues, health and safety, the environment, ethics, and responsible mineral sourcing. Tesla, which conducts audits to ensure its standards are upheld, has a zero-tolerance policy toward human rights abuses in its supply chain. Additionally, its conflict minerals policy sets due diligence practices for its suppliers to create a more transparent supply chain. The company’s suppliers are expected to provide parts and products that are “conflict free,” meaning they do not benefit armed groups in the Democratic Republic of the Congo. C1.2g. Contributing to Education Tesla strongly supports education in the communities in which it operates. Tesla partners with high schools, universities, and nonprofit organizations in California to provide career-oriented workshops, STEM hands-on learning activities, factory tours, and speaking opportunities. In Nevada, Tesla is investing $37.5 million in K–12 education to prepare students for manufacturing and engineering careers at Tesla and other companies. Tesla also launched a high school graduate apprenticeship, the Manufacturing Development Program, to educate and recruit talent from high schools across the state to become Production Associates at Gigafactory 1. Additionally, Tesla START, a 12-week training program in select markets, was designed to provide students with the skills necessary for a career at a Tesla Service Center. This not only supports the communities but also creates a larger pool of talent from which Tesla can recruit. C1.3. The Future for Tesla Tesla and Musk are now household names not only in the United States but also around the world. Even with no advertising budget, Tesla has flourished. The company has made significant gains and has firmly established itself as a leader in EVs. Tesla has become profitable, achieving record sales numbers, and has gained resources to propel its global expansion. In 2020, Tesla became the world’s most valuable automaker. The stock skyrocketed before a 5-for-1 stock split, indicating a positive outlook from investors. By creating the first commercially viable EV, Tesla has set the standard of what an EV should be and has caused major car companies to shift their EV production into high gear./nQuestion Need to Develop a tactical GANTT Chart. Use the attached Tesla’s Case. Problem #1: Limited Traditional Advertising/Bad PR -Tesla’s marketing heavily depends on word-of-mouth and social media, which may not be scalable or controllable as the competition intensifies. Competition being GM, Ford, etc. Problem #2: Limited Engagement with Broader Demographics - Tesla’s current marketing may not effectively reach broader demographics, including older generations or those less tech-savvy. Opportunity #1: Enhancing Online Sales Channels -With Tesla shifting most of its sales online, there is an opportunity to optimize and enhance its online sales channels to improve customer experience, increase sales, and reduce costs. Opportunity #2: Enhancing Consumer Safety Features -With increasing consumer awareness and concern about vehicle safety, Tesla can further enhance its reputation by focusing on marketing its advanced safety features such as titanium underbody shield, which can separate it from competitors and attract safety conscious consumers. In 550 words APA format, do research and make recommendations based on the tesla problems and opportunities then create a Gantt chart. Instructions: Use the attached Tesla’s case this. Write solution in 550 words. Follow APA format. Use either excel or Microsoft project for the GANTT Chart. Typed solution needed. Handwritten solution will not be accepted. Do not use AI.See Answer
Q4: UNIVERSITY OF VISION STRATEGY OPPORTUNITY WESTMINSTER WESTMINSTER BUSINESS SCHOOL SCHOOL OF MANAGEMENT AND MARKETING Module Title: Retail Marketing Module Code: 5MARK006W Assessment title: Assessment 1 Resit / Referral / Deferral - Individual Report Assessment weighting: 50% Assessment deadline: Semester 2, 2024 Assessment Brief Choose only one set of two retailers in the same sector from the list below to compare and contrast in 4 key areas, analysing and identifying how the retailers take different approaches to meet the needs of their customers. ONLY ANALYSE THEM IN A UK MARKET PERSPECTIVE. Set 1: New Look and Next Set 2: Aldi and M&S Food Set 3: GAP and Chanel Set 4: Lululemon and JD Sports You must provide a brief overview of the two companies, identifying the value propositions of each and their relevant target audiences, highlighting the key differences between the two. Reflecting on the retail set that you choose, focus on the following areas, and critically compare and contrast how the retailers take different approaches to meeting the needs of their customers. The following areas must all be discussed: 1. The way they use marketing to attract customers and communicate their value proposition 1 2. The way they design their store and their websites, including any ways they are innovating and evolving (e.g., use SOR model, etc.) 3. The assortment of products they sell (e.g., product mix, managing the brand, image and identity, new product innovation, etc) 4. The way they approach customer service to enhance the shoppers experience (e.g., SERVQUAL; training and collaboration/coordination etc) Please ensure a conclusion of key findings is given at the end of your report highlighting key areas that differ, providing insightful conclusions to further demonstrate your comprehension. Ensure a minimum of 6 credible academic sources are used (i.e., Peer reviewed Academic Books, Journals, Papers, etc.) and that credible research sources and data sources are provided throughout to demonstrate credibility and substantiate findings. Report Specification • The report should be 2000 words, +/- 10%. • • Additional appendices can be provided, but they should only be used for additional illustrative material such as data, charts, models, diagrams and photos and brief accompanying explanatory notes. The list of contents in the report, and the list of references, will not be included in the word count. The report should be presented in Ariel, 12 pt font size, 1.5 spaced, page numbered and in A4 format. Unless explicitly indicated otherwise all coursework must be submitted electronically via Blackboard. In addition to the detail given above, further information may be posted onto the Blackboard site for the module. The report should try to answer some the following questions: • Ensure the report is clearly presented and articulated, following the following report specification, using the following title headers below: • • • Introduction (Topline overview of each business and Retail sector they operate in, purpose of the report and what it is setting out to achieve) Value Proposition of each Retailer and their Audiences (identify and discuss the value propositions of each retailer and their target audiences then analyse how each Retailers target audience align with their value propositions. Compare and contrast each retailers audiences and value propositions distinguishing the differences and highlighting any similarities. Ensure socio- demographic are discussed in context of each audience to help compare and contrast) Retailer comparative. Compare and contrast in 4 key areas, analysing, and identifying how the retailers take different approaches to meet the needs of their customers. Either discuss the following areas separately for each Retailer, then offer a comparative analysis, or analyse and compare each Retailer on each of the following areas (whichever suits your style). The following must all be discussed. 1. The way they use marketing to attract customers and communicate their value proposition (what marketing comms do they use and why, analysing how it reflects their target audience demographics and relevant behavioural insights) 2. The assortment of products they sell (e.g., product mix, managing the brand, image and identity, etc) (How do the products reflect their audiences needs, how does the product range, types of product reflect their audience and their value proposition, What innovations have they introduced through product, such as new product development driven by consumer insight, fair trade, ethical practices) 3. The way they approach customer service to enhance the shoppers experience (e.g. SERVQUAL; training and collaboration/coordination etc) Research and analyse how they use customer service to support their value proposition, does their customer service change 2 dependent on the Retail channel, does it add to the customer experience, is it seamless across channels, and does it support the proposition? 4. The way they design their store and their websites (e.g., use SOR model, etc). How do they reflect each other, how is it building the brand value proposition and resonating with the target audience, how are they evolving and innovating their stores and digital offerings. Conclusion (summarise key findings from the analysis and any conclusions made). Assessment criteria The assessment criteria and weightings show you what is important in the assessment and how marks are shared across each criterion. When you are completing your assessment remember you need to fulfil the brief and the assessment criteria below. At the end of this document, we have provided you a more detailed marking grid, which describes both the expectation for each criterion Criterion Weighting Understand the functions and importance of retailing, the nature of the competitive environment within which retailers operate, analysing contemporary issues and innovation which is driving change and evolution in Retail (LO3) Appreciate the complexity of retail channels (store and online) used as alternative routes to market, and evaluate the merits of alternative strategies for different types of retail business (LO2) 25% 25% Understand how to apply a range of theoretical concepts and frameworks to retail-specific business problems, diagnose critical issues, appraise strategies (LO1) 25% Conclusion Appropriate use of wide-ranging credible references, including academic references / clearly articulated and structured Total 10% 15% 100% The University has arrangements for marking, internal moderation and external scrutiny. Further information can be found in Section 12 of the Handbook of Academic Regulations, westminster.ac.uk/study/current- students/resources/academic-regulations Anonymous marking Do NOT include your name or student number within the file name or anywhere within your submission. The submission will be subject to anonymous marking. Having logged into blackboard the system will record your details anonymously and tutors will only see your name after the entire submission has been assessed and provisional marks have been released to all students at the same time. Referencing requirements for the assessment Statements, assertions and ideas made in coursework should be supported by citing relevant sources. Sources cited in the text should be listed at the end of the assignment in a reference list. Any material that you read but do not cite in the report should go into a separate bibliography. Unless explicitly stated otherwise by the module teaching team, all referencing should be in Westminster Harvard format. If you are not sure about this, the library provides guidance (available via the library website pages). 3 The deadline and submitting your coursework Unless indicated otherwise, coursework is submitted via Blackboard. work has not been fully uploaded and stored on the server before 13:00. In order to avoid your submission being marked as late, you should upload your work as soon as possible before the deadline and must not wait until or just before the deadline to start uploading your work. At busy times the coursework submission process may run slowly. To ensure that your submission is not recorded as a late submission, avoid submitting very close to the deadline. To submit your assignment: 1. Log on to Blackboard at http://learning.westminster.ac.uk; 2. Go to the Blackboard site for this module; 3. Click on the 'Assessment' area for the module 4. Click on the link for the assignment to submit 5. Follow the instructions, ensuring you have selected the correct file to upload. REMEMBER It is a requirement that you submit your work in this way. All coursework must be uploaded by 13:00 (UK Time on the due date). If you submit your assessment late but within 24 hours or one 'working' day of the specified deadline, 10% of the overall marks available for that assessment will be deducted as a penalty for late submission, except for work which is marked in the marginal pass rate range (9% above the pass mark) and in this case the mark would be capped at the pass mark. If you submit your coursework more than 24 hours after the specified deadline you will be given a mark of zero for the work in question. ACADEMIC INTEGRITY What you submit for assessment must be your own current work. It will automatically be scanned through a text matching system to check for possible plagiarism. Do not reuse material from other assessments that you may have completed on other modules. Collusion with other students (except when working in groups), recycling previous assignments (unless this is explicitly allowed by the module leader) and/or plagiarism (copying) of other sources all are offences and are dealt with accordingly. If you are not sure about this, then speak to your class leader. University of Westminster Quality & Standards statement Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the rules, however innocently, will be penalized. It is your responsibility to ensure that you understand correct referencing practices. As a University level student, you are expected to use appropriate references and keep carefully detailed notes of all your sources of material, 4 including any material downloaded from the www. Plagiarism is defined as submission for assessment of material (written, visual or oral) originally produced by another person or persons, without acknowledgement, in such a way that the work could be assumed to be your own. Plagiarism may involve the unattributed use of another person's work, ideas, opinions, theory, facts, statistics, graphs, models, paintings, performance, computer code, drawings, quotations of another person's actual spoken or written words, or paraphrases of another person's spoken or written words. • Plagiarism covers both direct copying and copying or paraphrasing with only minor adjustments: a direct quotation from a text must be indicated by the use of quotation marks (or an indented paragraph in italics for a substantive section) and the source of the quote (title, author, page number and date of publication) provided; ● a paraphrased summary must be indicated by attribution of the author, date and source of the material including page numbers for the section(s) which have been summarized. Generative Al in Your Studies The University insists on original work from students, requiring independent thought and proper source citation. Outsourcing assignments to machines or third parties constitutes cheating, undermines critical thinking skills, hinders student development, and diminishes their potential contributions in both the academic and professional world. The University recognizes that students may legitimately use GenAl in several ways including, for example: Assisting with grammar and spelling, utilizing it as a search tool for researching assignment topics, helping with planning and developing the outline structure of a written assessment, generating ideas for graphics, images, and visuals, obtaining explanations of concepts, debugging code, overcoming writer's block. These specific applications of GenAl can support students in their academic endeavours. However, it's important to note that while these uses are permissible, students must still adhere to the principles of academic integrity and properly cite any sources or references derived from the assistance provided by GenAl. For more information on the University's position on the use of Al, please check the Student Hub. Please note that some subject areas/specific taught modules will potentially have other legitimate ways for you to use GenAl and that details of this will be communicated to you by module leaders where necessary. 5See Answer
Q5:Assignment 1 Assignment Content Individually each student will choose a client (real client) and take a proper client brief for a brand or a service. Submission Drag and drop files here or click to add text.See Answer
Q6: UNIVERSITY OF VISION STRATEGY OPPORTUNITY WESTMINSTER WESTMINSTER BUSINESS SCHOOL SCHOOL OF APPLIED MANAGEMENT Module Title: Web-enabled Business Module Code: 5BDIN003W Assessment title: Website Evaluation Individual Report Assessment weighting: 25% Assessment deadline: 28th February 2024 Semester 2, 2023/2024 Assessment Brief The Assessment This is an individual assignment; therefore, you should not share ideas or material with others, while completing this work. Please note that this is an individual report and not an academic essay. It should be 1000 words in length. The word count excludes the title page, table of contents and reference list. Task The title of this Assignment is: This assessment consists of two elements: An Investigation into the E-Commerce Website of an S&P 500 Company All S&P 500 companies as at January 2023 are shown on pages 10-30 of this document 1. A 1000 word written report. 2. A customer journey map i.e., a visual representation of the customer's online journey. Element 1: A 1000 word written report Your task is to choose one company from the most recent list of the S&P 500 Companies and to produce a 1000 word written report which appraises the company's approach to e-commerce, taking into consideration the following: ● ● Analysis of the online marketplace. You should introduce and discuss: (1) the industry in which your company operates, (2) the scale of its operation, either in the US, UK or globally, and (3) its main online competitors. Identification of the company's online customers and appraisal of the website. You should research who is the typical customer of the business online (demography). In addition, you should identify and discuss whether the design and usability of the company's e-commerce website meets the needs of the envisaged user demographic. You should take into account and comment on: (1) website accessibility, including fonts employed, colour schemes and its accessibility on different types of devices, (2) trust and credibility, including availability of contact information, real user reviews and transparency of product pricing, and (3) website navigation, including navigational links, search functionality and ease of use. ● Customers' needs on the company's website. You should investigate how different features and technologies on the website can satisfy customers' needs. In addition, using the relevant theory, you should categorise these needs into the groups of threshold, performance and excitement needs. Page | 2 ● The product and/or services offered by the company. You should identify and discuss the products and/or services offered by the company on its e-commerce website and whether these have been sufficiently well-described (in textual form) and presented (in images and/or videos) to allow the customer to make an informed decision on whether to purchase. Your report should reference at least five published sources of information and be written in the third person. Wikipedia is not to be included as a reference source and over-reliance on web-based articles is not considered appropriate for this assignment. Element 2: A Customer Journey Map Your task is to produce a Customer Journey Map (CJM) for a typical customer who uses the e- commerce website of your chosen S&P 500 company. Your CJM should visually represent the various phases that a customer passes through from the point of initially accessing the e- commerce website (i.e., starting from the website homepage) to completion of the purchase of a product and/or service (i.e., finishing on the Order Confirmation page). Your CJM should use a standard modelling technique to show clearly the chronological phases, pages and actions that a customer must take in order to complete the purchase of their chosen product and/or service. To complete your CJM, you should read Chapter 10 of James Kalbach's book entitled "Mapping Experiences: A Guide to Creating Value through Journeys, Blueprints, and Diagrams" for further guidance. Please see the Module Handbook for a full reference relating to this publication. Your CJM should be visually presented on one page only. Report Structure Title page This should include the title of the assessment, the name of the module and the Word Count of the report. Introduction 100 - 150 words, explaining what the report covers and an introduction to your chosen company. A useful approach is to provide a sentence about the aim of the report, a short paragraph introducing the chosen company and then a short explanation of what is contained in the report so that readers know what is coming. Findings This section should contain the findings of your investigation. Only present results which are informative and relevant to the focus of your report. Use sub-headings where necessary to Page | 3 identify the approach used by your S&P 500 company to its e-commerce website. Present findings in a clear manner, using figures and tables where necessary. Customer Journey Map On the final page of your report, you should include your Customer Journey Map. It is not necessary to discuss or describe your CJM in your report. • Reference List References should be included for all source material you use in this report. The reference list should be included at the end of the report in a single integrated list; it must follow the Westminster Harvard Referencing Style. Please see the Assessment folder on Blackboard for the University of Westminster Guide to Harvard Referencing. Students will be rewarded for their efforts to follow a clear consistent style and for correctly giving full references. Students will also be rewarded for the quality of their references. Peer- reviewed academic sources will be considered favourably. Please refer to the module handbook for examples. English style and grammar points Before submitting your report, please make sure that grammar and spelling has been checked and that the report has been proof-read. Keep findings separate, at the very least by using a new paragraph for each point. Report Format The presentation of your report is part of your grade and helps markers to gain a good understanding of your work. You should write in clear, concise and correct Academic English. The report should be single-spaced, 12-point text and using standard margins. Arial font is preferred. Assessment criteria The assessment criteria and weightings show you what is important in the assessment and how marks are shared across each criterion. When you are completing your assessment remember you need to fulfil the brief and the assessment criteria below. At the end of this document, we have provided you a more detailed marking grid, which describes both the expectation for each criterion and how marks would be awarded based upon performance. Criterion Analysis of the online marketplace Identification of the company's typical online customers Customers' needs on the company's website The product and/or services offered by the company Weighting 20% 20% 15% 10% Customer map (Identification of customer journey phases and key actions 25% taken by customers to complete purchase) Referencing and layout (including use of Academic English): 10% Page | 4 The University has arrangements for marking, internal moderation and external scrutiny. Further information can be found in Section 12 of the Handbook of Academic Regulations, westminster.ac.uk/study/current-students/resources/academic-regulations Anonymous marking Do NOT include your name or student number within the file name or anywhere within your submission. The submission will be subject to anonymous marking. Having logged into blackboard the system will record your details anonymously and tutors will only see your name after the entire submission has been assessed and provisional marks have been released to all students at the same time. Referencing requirements for the assessment Statements, assertions and ideas made in coursework should be supported by citing relevant sources. Sources cited in the text should be listed at the end of the assignment in a reference list. Any material that you read but do not cite in the report should go into a separate bibliography. Unless explicitly stated otherwise by the module teaching team, all referencing should be in Westminster Harvard format. If you are not sure about this, the library provides guidance (available via the library website pages). Page | 5See Answer
Q7: WESTMINSTER BUSINESS SCHOOL SCHOOL OF MANAGEMENT AND MARKETING Module Title: Module Code: Assessment title: Assessment weighting: Assessment deadline: Assessment Format: Length of Presentation: Semester 2, 2022/2024 Assessment Brief Marketing B2B 5mark009w CW1: Individual Presentation 25% All students MUST submit PPT Slides + supporting notes via Blackboard by 1300hrs on Feb 20st 2024. [i.e., on day before presentations begin]. Individual Presentation and PowerPoints + Supporting Notes. 4-Minutes Maximum Introduction Differences between B2C [business-to-consumer] and B2B [business-to-business] marketing require marketers to consider different constructs in shaping their marketing strategies. Understanding the DMU [decision-making unit] and its role in making and influencing decisions along the CJ [customer Journey] is critical to the success of any B2B marketing program. 1} Your first Coursework [CW1] requires you to develop your theoretical knowledge and understanding of these differences and decision-making so that you can practically and effectively apply this in a real world setting for Coursework 2 [CW2] About The Company of Focus: The Bosch Group is a leading global supplier of technology and services. It employs roughly 421,000 associates worldwide (as of December 31, 2022). The company generated sales of 88.2 billion euros in 2022. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading loT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own loT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group's strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is "Invented for life."[Bosch, 2024] Bosch is involved in 4 key areas: Mobility: At Home; Industry & Trades; and Market- Specific Solutions. You can click on these links to take you directly through to these product/services areas. For both your CWS, you should select either Mobility or Industry & Trades or Market Specific Solutions. Under one of these, we want you to refine your focus even further by selecting one specific area of business listed under the 3 headings below. 1. Mobility: focuses on separate business areas such as: Bosch mobility, automotive aftermarket, Bosch car service, motorsport, and e-bike systems. 2. Industry & Trades: focuses on separate business areas such as: BPO, drive & control tech, energy & building solutions, large thermal plants, power tools, safety & security solutions, Industrial software solutions, and production equipment & automation. 3. Market Specific Solutions: focuses on separate business areas such as: hydrogen technology, smart building, product authentication or carbon neutrality. Selecting a very clear specific area of business will enable a more focused determination of the DMU & Customer Journey for CW1, and a more focused analysis and understanding of the macro, microenvironments, and subsequent communication plan for CW2. Once you have selected one area, you should stick with this for BOTH coursework's since they are { ² } interrelated. There are many options[18 in total] to pick from here, so you are encouraged to pick something that interest you. Your Task for CW1: There are two key parts to this assessment: Part 1: Formative Assessment- Contribution to 2 Quizzes[2x5%]: (10% of grade). To encourage and help your knowledge and understanding of the module, you will be required to contribute to two formative quizzes which you will attain a grade for, and which contributes to your overall individual presentation grade. These will take place in seminars 3 and 4. Part 2: Summative Assessment: Individual Presentation (90% of grade) Prepare an individual PowerPoint presentation of 4-minutes duration [+ speaker notes] to respond to the following brief: 1) Using one of the customer journey frameworks outlined in this module, with BOSCH and your specific selected area of business in mind, summarize the various stages, and identify typical touchpoints & pain-points that might be encountered by individuals of the DMU along this journey. 2) Explain who the DMU is likely to be along various stages of the journey & what their role is in the B2B buying decision-making process. Briefly consider why understanding these is of interest to marketers developing marketing programmes. 3) Finally, identify some key metrics which might be used to measure customer satisfaction along various stages of the customer journey, and outline why it would be important to know this type of information. The presentation, & what it involves: A 4-minute Maximum presentation- This will be strictly enforced, so you need to rehearse/practice to be confident of staying within the timeframe while at the same time conveying the most important information pertinent to satisfying the brief. Speaker Notes: Include speaker notes as per the word-count guidance below. You should add these in font 12 to a slide[s] at the end of your presentation that you will upload on Turnitin only. Do not upload your speaker notes to the dedicated Padlet for seminar presentations. Guidance for your speaker notes for a 4-minute presentation are as follows: Speech time Slow pace One minute 100 words 4 minutes 400 words Additional guidance notes: Average pace 130 words 520 words 3} Fast pace 160 words 640 words You will need to work hard and prepare well to ensure you can fit the key points within the given timeframe and demonstrate that you have used theory, knowledge, and practice to demonstrate your understanding of the task. Get to the point and avoid straying from the topic at hand. Preparing your presentation: Slide 1: should contain your student's name and number, module, and degree details in large font. You may choose to split this slide and put this information on the left of the page and a brief agenda on the right. Clearly state which area of business you are focusing on. ● ● Slide 2: Include all the information in a poster-like slide and combine your discussion of all elements [customer journey, touchpoints, likely pain-points, likely DMU, and ways of measuring satisfaction] as you move across the customer journey, to help develop your presentation. Slide 3: Should detail your full list of references. [Be sure to cite sources on slides] Slide 4/5: Your final 1-2 slides should include your speaker notes in font 12 on the document you upload on Turnitin. Note: To do well here, there is an expectation that you will use and cite resources from the weekly reading lists on blackboard. LEARNING OUTCOMES ADDRESSED: ● LO1: Demonstrates an understanding of the intricacies and complexity of B2B [business-to- business] marketing, recognising those areas where theories, ideas and concepts differ from B2C[business-to-consumer] marketing. LO2: Takes responsibility for organising and communicating information, using a range of relevant criteria, to a variety of audiences in contexts of varying complexity. ASSESSMENT CRITERIA The assessment criteria and weightings show you what is important in the assessment and how marks are shared across each criterion. When you are completing your assessment remember you need to fulfil the brief and the assessment criteria below. At the end of this document, we have provided you a more detailed marking grid, which describes both the expectation for each criterion The assessment criteria and weightings show you what is important in the assessment and how marks are shared across each criterion. When you are completing your assessment remember you need to fulfil the brief and the assessment criteria below. At the end of this document, we have provided you a more detailed marking grid, which describes both the expectation for each criterion and how marks would be awarded based upon performance. 4 } The assessment criteria for CW1 are as follows: Criteria 1 Formative assessments: 2 Quizzes. 2 Customer Journey: Was there a clear illustration and explanation of the stages of a B2B customer journey map? Were key distinctions between B2C & B2B customer journey identified? Was there a good understanding/appreciation of some touchpoints and pain-points along the CJ and their implication? Has the student drawn from various readings available on Blackboard to support the presentation? 3 DMU: Was there a clear understanding of the B2B Decision-Making Unit [DMU] and their role & importance in the buying decision [as distinct from the B2C buying decision] within the selected company? 4 Metrics: Was there an understanding of the role/importance of B2B CJ satisfaction measurement metrics demonstrated? 5 PowerPoint/Visuals: Were the PPT/Canva slides designed and used well to engage & help the audience? Were there citations included? Has the student used appropriate readings from those available on blackboard? 6 Presentation Skills: Was the presentation clear enough, confidently delivered and easy to follow? Was it within the time allowed? Grade 10 30 15 10 {5} 15 20 Submission of your presentation. Firstly, you will be required to upload your PPT to Turnitin by 13.00hours on Feb 20th, the day before the presentations begin in week 5. Presentations will run over 2 weeks. This is required so that you can authenticate your submission, but also so that your work can be graded and returned to you with feedback. Once you have uploaded your PPTs, you will then be able to use your time to practice and perfect your presentation. Secondly, to avoid time wasting where students look for files, we aim to have all presentations on dedicated seminar PADLETS before presentations starts. You should upload this an hour before your presentation seminar starts. The file must be the same as uploaded on Blackboard without speaker notes. You will find this under the assessment 1 folder on Blackboard. Please upload in PPT/Canva and NOT in PDF since PDF documents disables many of the presentation facilities. Having all seminar presentations on one Padlet will allow us to swiftly move through presentations seamlessly, without the need for students to try to connect devices and find files which loses an inordinate amount of time which we will not have, nor can we allow in the timeframe we have for presentations.See Answer
Q8:Instructions: For this assignment, please first read chapter 11 in your text. Next, read the attached case (How Much EarringsCaseMKTG716.docx). NOTE: In past semesters, some students had trouble accessing the case attached this way. If this happens, please look under the assignments tab for this assignment. The case is attached two different ways there. In your assignment, please answer the following questions: 1. Discuss the factors Janee (or any other business owner) should consider when pricing their goods or services. 2. Prior to attending the Chamber event, what pricing strategies and tactics were being used by Janee? 3. What pricing strategies and tactics do you think Janee should use moving forward? 4. Do you think Janee should increase the price of her earrings? Why or why not? 5. If you were Janee, what price would you charge for the earrings? What is your rational for this price? Please limit the length of your assignment to ~300 words.See Answer
Q9:Back "Marketing Plan Idea" due on Frid... Marketing Plan Idea Spring 2024 Sports Branding & Sponsorship (SPT-3100-001) Marketing Plan: Steps 1 & 2 Identify a Charity and Fundraiser 10 Points Due: Feb. 9 by 11:59pm via D2L Part 1: Selected a charity of your choice (sport or non-sport related). In one paragraph, describe the charity in detail and explain why you would like to work for this particular organization (personal association/connection, interest in their mission, etc.). Part 2: In one paragraph describe a fundraising idea to generate revenue and increase visibility for the charity of your choice. The fundraising idea should be sport related if your charity is not your charity is not. In as much detail as possible describe how the fundraiser will work. Please keep in mind the fundraiser should be unique! It cannot be something that is already in the charity's portfolio of events. ( Go To ActivitySee Answer
Q10:Opinion: Growth in the men's toiletries market came to a halt in 2013 as fashion moved toward a relaxed image, and money-saving behaviors resulted in a reduced spend. However, the trend for facial hair creates an opportunity for male toiletries to expand into areas less catered for, such as facial care and styling products designed specifically for men with facial hair. Target focuses on Men's Personal Care with Harry's Launch "Marketing to men is top of mind at Target-particularly in the personal-care department." (Grant, 2016, para 6). Men's grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 billion in 2022. The same market was worth an estimated $74.8 billion in 2021. So what's behind the growth? (van den Broeke, CNN,2023, para 1) 4. Substantiation: This question requires actual research and APA citing of your work. Substantiate that this investment for Target is the right focus for their business. You will need to find researched facts that back up each opinion. To do this you will need to research and use substantiating information/ quotes that can be found in the FIT digital library. You must have a minimum of three different resources that substantiate this decision. You can access the following sources through the FIT Library database: WWD Online New York Times Wall Street Journal Mintel Reports WGSN Company's own website • Statista EditedSee Answer
Q11:Instructions: Before completing this week's assignment, please read chapter 14 in your text. Next, choose two 2024 Superbowl commercials--one that you liked/thought was "good" and another that you did not like/thought was "bad". Be sure to state the two commercials you are writing about in your assignment and post a link to the commercial if possible. For each commercial, discuss whether it was institutional advertising or product advertising. If it is product advertising, which type? Explain your answer. For each commercial, discuss what type of approach to advertising execution was used. Be sure to explain your answer. For 2024, a 30 second commercial reportedly costs $7 million. Given this information, do you think each commercial was "worth" it? Be sure to explain your answer. Please limit the length of your assignment to ~300 words. Once you have submitted your homework assignment, copy and paste your homework assignment as your initial post in the week 6 discussion.See Answer
Q12: UNIVERSITY OF VISION STRATEGY OPPORTUNITY WESTMINSTER WESTMINSTER BUSINESS SCHOOL SCHOOL OF MANAGEMENT AND MARKETING Module Title: Sports Marketing Module Code: 5MARK010W Assessment title: Individual Video Presentation – “Talking Heads" Semester 2, 2023/24 Assessment Brief The Assessment Learning outcomes assessed: LO1 Evaluate the forces at work in the external and internal environments in relation to the sports industry LO2 Assess factors effecting buyer behaviour in sport LO3 Evaluate approaches to segmentation, targeting and product positioning in the sports sector 10 minute "Talking Heads" video presentation. The challenge is to make a make a short video presentation around a sporting event. It should be approximately 10 minutes in duration. The task will provide you with an opportunity to demonstrate your understanding and creativity when it comes to designing and developing a video as a communications tool. This is an individual assessment. Your presentation should cover the following themes: 1: How does the event use Commercialisation & Sponsorship to promote its image? 2: Who are the main stakeholders in the event & what is their role? 3: Select ONE of the following themes a) What key ethical issues have been faced by the event in recent years? OR (b) What measures have been taken by the event to tackle Equality, Diversity & Inclusiveness (EDI) issues? For the sake of your presentation structure please do not forget to have a title slide at the start and a conclusion slide before a reference list/bibliography slide at the end of your presentation. This reference slide MUST be displayed in the presentation within the 10 minutes. Please follow University of Westminster guide to referencing here: https://www.citethemrightonline.com/category-list?docid=CTRHarvard. You will have to login via institution and use your university login to access the guide. Your choice is limited from this list: UEFA Champions League FIFA World Cup IOC Summer Olympics IOC Winter Olympics Wimbledon Tennis Championships Formula 1 Grand Prix Motor Racing Page | 2 Ryder Cup Golf NBA Basketball Playoffs IPL Cricket Tour de France Cycling It is your responsibility to ensure your assessment is submitted on time, before 1pm on Monday 25th February 2024. Feedback will be made available for this work by Monday 18th March via Blackboard. Assessment criteria The assessment criteria and weightings show you what is important in the assessment and how marks are shared across each criterion. When you are completing your assessment remember you need to fulfil the brief and the assessment criteria below. At the end of this document, we have provided you a more detailed marking grid, which describes both the expectation for each criterion and how marks would be awarded based upon performance. Criterion Quality of presentation and communication skills Research and information Analysis and understanding Conclusions and recommendations Weightin g 25% 25% 25% 25% The University has arrangements for marking, internal moderation and external scrutiny. Further information can be found in Section 12 of the Handbook of Academic Regulations, westminster.ac.uk/study/current-students/resources/academic-regulations Anonymous marking This work is subject to anonymous marking. Therefore, it is important that you do not write your name anywhere in your submitted work. Referencing requirements for the assessment Statements, assertions and ideas made in coursework should be supported by citing relevant sources. Sources cited in the text should be listed at the end of the assignment in a reference list. Any material that you read but do not cite in the report should go into a separate bibliography. Unless explicitly stated otherwise by the module teaching team, all referencing Page | 3 should be in Westminster Harvard format. If you are not sure about this, the library provides guidance (available via the library website pages). Page | 4 The deadline and submitting your coursework - checks Unless indicated otherwise, coursework is submitted via Blackboard. The deadline for this assessment is Monday 26th February 2024 before 1pm. This means that your work should be fully uploaded before 1300. The University would treat your submission as late, if your work has not been fully uploaded and stored on the server before 1300. In order to avoid your submission being marked as late, you should upload your work as soon as possible before the deadline and must not wait until or just before the deadline to start uploading your work. At busy times the coursework submission process may run slowly. To ensure that your submission is not recorded as a late submission, avoid submitting very close to the deadline. To submit your assignment: 1. Log on to Blackboard at http://learning.westminster.ac.uk; 2. Go to the Blackboard site for this module; 3. Click on the 'Assessment' area for the module 4. Click on the link for the assignment to submit 5. Follow the instructions, ensuring that you have selected the correct file to upload. REMEMBER It is a requirement that you submit your work in this way. All coursework must be uploaded by 13:00 (UK Time on the due date). If you submit your assessment late but within 24 hours or one 'working' day of the specified deadline, 10% of the overall marks available for that assessment will be deducted as a penalty for late submission, except for work which is marked in the marginal pass rate range (9% above the pass mark) and in this case the mark would be capped at the pass mark. If you submit your coursework more than 24 hours after the specified deadline you will be given a mark of zero for the work in question. Difficulties in submitting assignments on time If you have difficulties for reasons beyond your control (e.g. serious illness, family problems etc.) that prevent you from submitting the assessment, make sure you apply to the Mitigating Circumstances board with evidence to support your claim as soon as possible. Further details can be found on the following URL: https://www.westminster.ac.uk/current-students/guides- and-policies/assessment-guidelines/mitigating-circumstances-claims If you are unsure about the above information, you should seek academic support from your module leader, personal tutor or your course leader. You will find details of your module leader in this module's handbook and you can find the name of your course leader and personal tutor from your "My Student Records" page via the University's student portal. Page | 5See Answer
Q13: Case analysis: 5 pages maximum (not including title page, TOC, appendices, etc.) double-spaced, 12-point font Section 1. Problem Statement Issue(s) to be solved 2. Situation Analysis 2.1 Internal Analysis 2.2 External Analysis Mark Allocation Case: 10 Case: 20 BUSI 2204: Bald Baker Case Analysis Rubric with Explanatory Notes Key statement of the report Alerts the reader about where the analysis is headed Based on fundamental factors rather than symptoms Reflects the most strategic management priority ● 1. Internal Analysis (strengths and weaknesses) 2. ● Required Elements Clearly state the marketing and/or overall objectives of the organization Objectives should address the problem identified. Objectives should be clear, specific, numeric, and limited to a particular time period. Use subheadings to group the following functional areas as strengths or weaknesses: (1) Marketing (including brands, brand strategies, product portfolio) (2) Manufacturing (Production or Service Process) (3) Finance (4) Research and Development (5) Human Resources (6) Information Systems/Technoloy External Analysis / Macro-environmental Analysis / Environmental Scan Use subheadings to group the following factors as opportunities or threats: (1) Regulatory/Political force (2) Economic force (3) Social force (4) Technological force (5) Culture (6) Demographics (7) Competition Discuss how each factor affect the industry that will in turn affect the organization's ability to resolve the problem or achieve your objectives. Page 1 of 6 Comments 3. Segmentation Analysis TOTAL Case: 20 50 Notes for Situational Analysis: Use tables to summarize the situational analysis as an Appendix (SWOT table in Appendix) Discussion should be contained in the body of the report For every area discussed, explicitly identify whether it is a strength/weakness or opportunity/threat. Be sure to clearly link the information you present to the problem you have identified. How does the S/W/O/T impact on the organization's ability to resolve the problem or achieve your objectives? As discussed in class, only include factors that are relevant to your analysis Discuss the segmentation analysis within the body of your report. In describing segments, be sure to discuss multiple relevant segmentation approaches/variables. Include a PERCEPTUAL MAP in the appendices. These should be discussed within the body of your report, however. Discuss how well or how poorly the focal firm/brand/product is positioned in the market generally and with respect to the segments you identified. Page 2 of 6 1. Problem Statement Identifying and defining the issues in a case is one of the most crucial steps because all further analysis and action hinges on the issue you choose and the way you specify the issue. How do you identify and define issues? An issue occurs any time reality does not meet the organization's objectives. For example, if an organization sets a goal of obtaining a 20 percent share of the market but only achieves a 15 percent share, not achieving the 20 percent share target is an issue. As you read through cases, be alert for executives expressing disappointment or irritation over a particular situation. Normally, you will identify several issues in any case, and your next task is to place some priority on the issues. Deal first with the issue you think is most important to the organization and then proceed to the second and third issues in a similar fashion. If you brainstorm the issues in a case, you may come up with a long list. No case analysis can deal with more than one or two major issues. Look to simplify down to a short list by searching for related issues which can be collapsed into a broader issue. For example, if you see a company that has started out with a product idea and run with it for a period of time and is not generating enough sales and revenue because customer demand is not up to expectations, you might start out by listing issues like not enough revenue, not enough customers, unclear how to increase sales, no repeat sales. In fact, these are likely symptoms of an underlying issue for the company of failure to identify who its market is and what segments it will serve with what benefits. This company needs to do a market analysis and develop a focused strategy. 2. Situation Analysis Explanatory Notes 2.1. Internal Analysis - Strengths and Weaknesses Start the internal analysis with the organization's overall or marketing objectives. Objectives should address the problem identified and should be clear, specific, numeric, and limited to a particular time period. Page 3 of 6 You must be aware of the strengths and weaknesses of the organization in terms of finance, research and development, manufacturing (production and human resources), and marketing. You should isolate what the organization's distinctive competence is; that is, what does this organization do significantly better than any competitor? The marketing strategy should try to take advantage of this distinctive competence. All too often companies embark on a strategy for which they do not have the required resources. In the late 1960s General Electric and RCA both set themselves certain market-share objectives in the computer business which required financial resources that the two companies simply could not generate even with all their non-computer businesses. Both companies later dropped out of the computer business. Do not simply regurgitate the facts of the case. Your job is to analyze the situation by applying critical reasoning skills. Keep in mind the level of analysis required by the case. Are you analyzing a single company or an entire industry? Clearly distinguish between factors external to the focal firm or industry (Opportunities and Threats) and those factors over which the firm has at least some degree of control because they are internal to the focal firm or industry (Strengths and Weaknesses) Now, clearly distinguish between Opportunities and Threats and between Strengths and Weaknesses. Do not assume that because you view something as an opportunity that the reader will automatically see things the same way - you need to explicitly state whether you evaluate a factor as a strength or weakness, opportunity or threat. Make sure you discuss how the trend influences the focal firm or industry. It is not enough to identify a trend without saying why this trend matters to the firm. For example, you may identify as a trend the fact at the Canadian population is aging. Is this an opportunity or threat for your firm? Why? Are you targeting an older demographic? Is your service something that an older population needs? Does your product replace one currently being used by this segment? How will this trend affect the firm's ability to resolve the problem you have identified? Place the extended discussion in a chart in the appendix, but make sure you refer to it in the body of your report. You must identify what the organization's objectives are and how they relate to the main issue you have identified. If the cases do not present information on organization's objectives or you are using a company or product/service that you wish to create for your comprehensive group project, you will need to establish some objectives yourself. See Chapter 2 in the text regarding setting goals/objectives and your class notes regarding what makes a good objective. If the cases do not present organization's information or you are creating a company/product/service for the comprehensive group project, you may need to make some assumptions to conduct the internal analysis. Make sure you state what your assumptions are, for example, "We are assuming that an adequate information technology infrastructure can be put in place in time for our company to open for business by [date]." Or, "We will need to train our employees to provide superior customer service. We anticipate this will take 6 weeks." Any assumptions you make must be reasonable. For example, no business, large or small, has ‘unlimited funds' to commit to marketing communications. Page 4 of 6 2.2. External Analysis - Opportunities and Threats Changes in the environment tend to produce opportunities such as unmet buyer needs, new technology or new forms of communication. You should be alert for new possibilities and jot them down as you analyze a case. These changes can also wipe out markets, change the structure of competition, render products obsolete, affect prices and availability of supplies, etc. You need to consider how these changes can be dealt with to best advantage. - Culture, Demographics, Political, Economic, Social, and Technological Forces Here you are concerned about the major trends in each of the six areas (i.e., Culture, Demographics, Political, Economic, Social, and Technological) that may affect our organization, competitors, channel members (retailers and wholesalers), and buyers. For example, if you had been marketing managers for a manufacturer of baby food such as Gerber, the trends toward wider use of birth control methods, later marriage, and smaller family size in the 1960s and early 1970s would have tremendous implications for our marketing strategy. Competition You need to understand the key success factors in the market and how our competitors stack up against each of these factors. You must attempt to understand each of their strategies. The better you understand why our competitors are succeeding, the better you can gauge the prospects for our possible strategies and how our competitors might react to each of our strategies. A good approach is often to list direct and indirect competitors and conduct a feature-by-feature comparison of their offering with our offering, and with the target market's benefits sought. 3. Segmentation Analysis Even if the main issue you identify is not one directly linked to lack of proper segmentation, you must include a segmentation analysis as part of the case report. Along what dimensions (e.g., demography, geography, behaviour) are they most appropriate to segment the market? Consider multiple segmenting variables for the analysis. The next step would be to estimate the size of the market segment. You could do this in terms of sales volume ($), the number of customers in each segment, or by suggesting that one segment may be 'large' while another is 'small.' Be sure to state how you arrived at your estimate of segment size. Page 5 of 6See Answer
Q14:A2 Preliminary Research In preparation for data analysis, students are asked to explore the following aspects in regard to their selected Service provider 1. Organization and Industry Background Name of service provider: What is the industry this company operates? Are there any trends? . 2. Competitive Analysis 24706 Services Marketing | Autumn 2024 3. Customer profile . Who are the competitors? What is your company positioning in comparison to the main players? Who is the main target market?See Answer
Q15:Description of the Assessment From your knowledge and understanding of consumer behaviour that we have discussed in class, you need to develop a programme for customer acquisition for one firm of your choice operating in the UK. Based on your market research, you will need to advise the firm on which customers to focus on and how to motivate them to buy the products. You can choose any company in any sector, but it must be an existing brand operating in the UK market. You need to clearly state in the title of your report and in your executive summary which company and the sector the company works on. Your report will be 2,000 words long and needs to contain the following elements: • Cover page The executive summary should be no longer than a page and will NOT beSee Answer
Q16:Submission (individual) Product a reflection of your process and role within the project (individual) You should research your role and deliver a brief introduction outline of the role, responsibilities and tasks expected of this role in video creation. Submit a 600 words reflection, which includes the role introduction, outline of and final movie. The the project process reflection should include documentation images of the process and your roles throughout This will outline your role in the production from start to completion. You will discuss the challenges faces and how you over-came them. The successes and failures of the project should be mentioned. Your opinion on this role in important and you should include how you delivered in the tasks necessary for the completion on the video./nAssignment Need to write an reflection in 600 words - student did the lighting setting in Production. Student: Prduduction skills 2nd year As per student, she learned How to use the camera in studio and how to set the lighting and like that etc. Consider above information, watching video - submit 600 words reflection, answer all the points mention in screenshot of instructionSee Answer
Q17:Component B - Recommendations Report is designed to solicit your initial recommendations on how the organisation should design their interaction with consumers. In your Recommendations Report: • Describe the organisation and the one customer-organisation touchpoint that you are planning to focus your Recommendations Report on. Mention any problems or • opportunities you think there are with this touchpoint. o Optionally, you may place screenshots or photos of that interaction space in an Appendix. Briefly describe two personas that you have constructed. o Place comprehensive persona descriptions and associated images in an Appendix. Describe three recommendations you have developed for the organisation. Stronger Recommendation Reports will typically be supported by mock-ups (i.e., an artistic rendering of your recommendation, where that is possible) or specific examples in the Appendix. Your recommendations should be motivated by at least three relevant theories, concepts, and findings from Weeks 1-4 of the subject. In essence, you must argue why, based on the theory, concept, or finding, your recommendation is very likely going to be effective. Stronger Recommendation Reports will typically be supported by research discovered via independent academic literature scans. The formatting of your Recommendations Report should follow APA style with double- spacing, Times New Roman 12-point font, 2.54cm margins on all sides of the paper, and page numbers in the top-right corner of each page. For referencing, use the APA style. 。 You must cite every theory, concept, or finding you mention. Never cite the lecturer or lecture notes; cite the original academic reference. Progress Reports that exceed the 2 pages limit (excluding the title page, References section, and any Appendices) will be penalised. Marking criteria: 。 Suitability of personas (20%): To what extent are the personas appropriate and well-described?See Answer
Q18: Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment-2 Marketing Management (MGT 201) Course Name: Marketing Management Student's Name: Course Code: MGT201 Semester: 2nd For Instructor's Use only Students' Grade: 00/10 Student's ID Number: CRN:24347 Academic Year: 2023-24 Level of Marks: High/Middle/Low General Instructions – PLEASE READ THEM CAREFULLY • • • • • • The Assignment must be submitted on Blackboard (WORD format only) via the allocated folder. Assignments submitted through email will not be accepted. Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling in your information on the cover page. Students must mention the question number clearly in their answers. Late submissions will NOT be accepted. Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. All answers must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). Submissions without this cover page will NOT be accepted. Learning Outcomes: 1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1) 2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer's decision. (CLO-3) 3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (CLO-4) Part-A: Case Study (Max Marks-7) Read the Chapter Case Study "McDonald's-Colonel Sanders would be Proud, KFC is a Global Brand" from Chapter No- 8 entitled “Global Marketing” given in your textbook/E-book - “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: 1. While expanding globally, which sociocultural factors you think have affected KFC? 2. On what basis you may differentiate the growth strategies taken by KFC in the United States and China? 3. Based on your understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia? What national features of these countries would provide reasons to support or contradict such an expansion strategy? Part-B: Critical Thinking (Max Marks-3) 1. Think about the various soft drinks that you know from your local market (like Coca-Cola, Pepsi, 7-Up, etc.). Critically examine how do these various brands position themselves in the Saudi Arabian market? (CH-9) Important Notes: - • Avoid Plagiarism. ● Support your answers with course material concepts from the textbook and scholarly, peer-reviewed journal articles etc. • Need references and use APA style for writing the references. Answer Part-A: Case Study (Max Marks-7) 1. 2. 3. Part-B: Critical Thinking (Max Marks-3) 1.See Answer
Q19: Assignment Content Students will complete a 3-page analysis of an article and a response to a series of questions concerning the ethics of a controversial marketing strategy. ARTICLE SELECTED - Gambling and Homelessness in older adults: a qualitative Investigation (attached) For this assignment, you will read an article and answer a series of questions concerning the ethics and moral responsibilities involved with a controversial marketing strategy. Begin by researching the CSU Online Library to find an article about marketing to vulnerable populations, stealth or undercover marketing, ambush marketing, or E-lining. The article you choose must be at least three pages in length and published in the last 5 years. Then, provide a written response to each of the items listed below. In your own words, how would you describe the marketing techniques used in the article you chose? Explain the ethical issues involved in the marketing technique from the perspective of marketers, company owners, consumers, and competitors. Describe an actual instance of the marketing technique not included in the article. What was the organization hoping to achieve through its marketing tactics? Would you consider the organization's marketing an immoral practice or a morally permissible competitive strategy? Explain your position. As a leader of an organization, would you allow this type of marketing? Explain your reasoning. Your completed assignment should be a minimum of three pages in length. You must use a minimum of three academic or peer-reviewed sources. You must use the CSU Online Library to obtain at least one of these sources. The How to Find Peer-Reviewed Sources video from the CSU Online Library may help with your search efforts. Adhere to APA Style when creating citations and references for this assignment.See Answer
Q20: Ethical Decision Making in the Real World Goals of Assignment 3: Independently, you will examine how organizations in the real world solve ethical problems related to distributive justice through a Complex (Social) #SystemAnalysis. Your goal is to apply #EthicalConsiderations and #EthicalJudgment to your chosen organization's decisions and activities. Assignment Instructions • Step 1: Select the Organization Select a UAE-based organization focused on a distributive justice issue. This means that your organization should focus on a social justice issue (e.g., access to education, clean water, and health services). You may select a (1) volunteer organization, (2) a non-profit organization, OR (3) a public-service organization in the UAE whose work focuses on some distributive justice topic. Some examples include but are not limited to, are: Thrift for Good A thrift shop that aims to reduce clothing waste and help children, in partnership with Gulf for Good. Step 2: Organization Overview Once you have selected your organization, introduce it and apply #SystemAnalysis to describe the organization and its operations clearly. Identify the distributive justice issue the organization aims to address with a precise application of #Purpose. In relation to its #Purpose, explain how the organization addresses an issue and its decisions and actions. You may consider using media sources, which must be cited, to provide an example of the organization's activities. Step 3: Assessment of Frameworks #EthicalConsiderations Using your classroom materials, identify the #EthicalConsiderations by understanding the actions of your selected organization through at least two ethical frameworks. You must select ethical frameworks covered in this course to understand your selected social justice issue. Identify the ethical dilemma that your organization is concerned with. Interpret the issue through the different ethical frameworks. If your organization is clearly using an ethical framework, clearly state and explain that. Then, compare it to another framework. If it is unclear which framework the organization is using, present the issue through the two or more ethical frameworks you see suitable. As you consider each ethical framework, use your knowledge of #SystemAnalysis to help you identify ethical conflicts, effects, tensions, and implications that may arise when addressing the social justice issue. Step 4: Stance and Defense #EthicalJudgment After considering the different frameworks, decide which ethical framework should be followed by weighing the relevant ethical considerations in light of the situation. Exercise your ethical judgment by defending your considered position by considering and addressing alternatives and counter-arguments and identifying courses of action that best advance that position in the given circumstances. • • • • • • • • • • Step 5: Conclusion In this section, you will briefly summarize the key points made in this assignment. Note that you should also go beyond merely summarizing what you previously said. Reflect on the information that you have acquired and come to new conclusions based on that information. For instance: Does the organization's ability to solve its issue (or not) tell us something else about the complex system (e.g., city, emirate, society) that it is embedded in? Do you think the organization could act in different ways? What would better solve the issue and resolve the ethical conflicts and issues it faces? Are there any barriers or challenges that the organization faces when attempting to address this distributive justice issue, and how can these be overcome? Step 6: APA-Style #Professionalism A reference page formatted in APA style. Ideas and examples summarized or paraphrased from other authors must be appropriately cited. Do not use quotes in this assignment. If you have any questions about APA style and referencing, refer to this resource. Please note that you should adhere to APA Style & Format throughout your paper. This includes but is not limited to one space between sentences, indenting paragraphs, and utilizing leveled headings. Additional Information Make sure you draw your #Audience's attention to your BEST applications of the LOs by adding footnotes to your assignment. In the footnote, provide the hashtag of the LO with two to four sentences explaining your application. Include a word count at the end of your main document (before the reference page). The word count excludes the title page, footnotes, and reference page. Make sure you proofread and check your assignment before submitting it. Check this website for additional support with APA style: https://apastyle.apa.org/ Quotes may not be used in this assignment. All referenced material should be paraphrased in your own words. Assignment Information Length: 800-900 words. Please include the word count (not including footnotes or the reference section) at the beginning of your assignment. Learning Outcomes Added 1. #Professionalism Ensure that your communication follows established guidelines and use a careful editing process. Part of effective communication involves presenting yourself and your work in an appropriate and professional manner. To communicate effectively, consider the norms for presenting yourself to others, including tone, forms of address, and the use of slang or informal speech. Always proofread written work for errors, properly attribute quotations, ideas, data and other sources, and follow conventional practices regarding attribution and formatting for the type of communication you are crafting. Different academic disciplines have different formatting conventions, and it is important to use the expected standards. More broadly, ensure that your approach to communication, whether verbal or written, meets or surpasses the expectations relevant to the context. Example Your new marketing firm has submitted a proposal to a chain of grocery stores that is seeking a fresh approach to its branding. Before you submitted your proposal, you asked several people to proofread it, verified design and font choices were kept consistent throughout, ensured figures and images were readable, formatted all titles and subtitles uniformly, and took great care that every aspect of it was presented according to the highest professional standards for your field. You made sure to properly attribute any information about behavioral economics research to the authors of the respective articles, using proper APA-style in-text citations and adding a bibliography. The grocery chain's CEO later remarked that he was very impressed by the professionalism of your proposal, noting that it reflected well on your attention to detail, honesty, and interest in the project. 2. #SystemAnalysis Analyze and apply decompositions of systems into constituent parts at multiple levels of analysis. Complex systems can be deconstructed in a variety of ways that define both the scope of the system as well as the relevant attributes of its components (in social systems, most commonly, people). Thus, the key part of deconstructing a system is conceptualizing its constituent parts in several ways in order to choose or synthesize the ‘mapping' of the system that is most appropriate for addressing the explanatory challenge. To understand and explain the characteristics and behavior of complex systems, one may conduct this research on different scales, or levels of analysis. Of particular interest are social systems, which can roughly be divided into an individual, or micro level, a group, or meso level, and a system, or macro level. For many of the questions we're interested in, an explanation that is situated on one level of analysis may be insufficient on its own to address the explanatory challenge, and a multilevel analysis is necessary. Example You work at a hospital that's trying to reduce spending. Your manager asks you to make a diagram showing the structure of the organization to identify inefficiencies. You are contemplating how to create this diagram. You first choose to represent the organization by separating it into different departments because the employees within each work together closely, and therefore are expected to share some norms and views about the organizations. While this decomposition reveals the dynamics of interactions between large groups such as the lack of communication between the medical staff in different departments or between the medical and cleaning staff, there are no obvious inefficiencies. You then decide to deconstruct the system by focusing on the roles of individuals and find that each department has its own educational campaigning function and that there is little communication between those working on educational campaigns in different departments. It turns out that there is a large amount of money being spent on educational campaigns overall. This was not obvious when the system was deconstructed by department because education campaigns are funded by each department separately, at relatively low cost. You advise making educational campaigns a central process, consolidating common costs and being able to prioritize what should be budgeted. 3. #Purpose Identify and evaluate underlying goals and the values on which they are based, as well as the guiding principles that determine how an individual or group will try to attain these goals. Projects and initiatives frequently fail when they lack a clear and principled purpose. Identifying the purpose of an individual or group (including, but not limited to, formal organizations) is critical for evaluating their actions—or one's own. To construct an individual's or group's purpose, it is useful to articulate the underlying values that guide and constrain our goals. Moreover, successful outcomes also depend on articulating operating procedures, or guiding principles, consistent with the values and goals. Example The purpose of the non-profit organization that you want to volunteer in is “to create a radically inclusive, just and loving community, mobilized to alleviate suffering and break the cycles of poverty and marginalization.” As you interrogate the organization and talk to its founders, you learn that one of their core values is the notion that all people deserve to be respected and empowered equally (‘radically inclusive'), as well as a commitment to kind and pleasant interactions ('loving community'). Another core value is an egalitarian conception of social justice, according to which the way to respect and empower everyone equally is to ensure there are social conditions in place that prevent people from succumbing to poverty ("breaking the cycle of poverty and marginalization'). These values underlie their monthly goal of serving at least 60,000 meals to those who may otherwise go hungry. Likewise, their operating procedures reflect these values and goals as they give out free meals daily to anyone who comes to their walk-in center. 4. #EthicalConsiderations Identify ethical problems, framing them in a way that helps to resolve them. Many decisions involve ethical considerations, even if those aren't apparent at first glance. To act ethically, we must first recognize the ethical dimensions of our actions, and that, in turn, may involve identifying relevant ethical values or theories and explaining how they apply to the situation at hand. Ethical values define core commitments that form the foundation of an ethical outlook, which ascribe value to ideas like equality, freedom, life, security, happiness, privacy, and so forth. A commitment to ethical values gives rise to ethical considerations that may include, for example, people's rights, duties, welfare, intentions, or inclinations. Ethical theories account for hierarchies of values and ways to determine what we ought to do, given those values, also known as principles. Such theories include, for example, deontology, utilitarianism, virtue ethics, care ethics, Buddhist ethics, Confucianism, and so on. Ethical theories could be useful to draw on when articulating ethical considerations though it is not necessary to have a complete theory in order to articulate and justify ethical considerations. Example After graduation with a double major in arts and humanities and computer science, you find a great job in a small but exciting game design studio. Your company's most successful game is a puzzle-like competitive murder mystery game called WhoSolvedItFirst that has hundreds of people try to solve a puzzle mystery in real time before others do. Recently the game went viral following a clip of a tiktok influencer and everyone has been working nights to keep up with the demand. The CEO has called a meeting to brainstorm ways to reduce workload while maintaining the success. The main goal is to monetize the game in a sustainable way. In the meeting, you're very impressed with the creative ideas presented. When it's your turn, near the end, you suddenly ask everyone - does it matter that our users are mostly 11-13 years old? Like many other plans, yours relies heavily on many microtransactions (many opportunities for buying in-game features for small amounts of money) and that now makes you uneasy. Your question stirred a lively discussion as some say children users require special protections while others said that microtransactions are manipulative even when users are adults. The CEO says that a core value of the company is to make products that celebrate joy and creativity rather than addiction and frustration, and tasks you to research the ethical considerations of microtransactions. In the memo you're preparing for the CEO, you consider the different issues with microtransactions in general and those that are specific to children users. In general, microtransactions are accused of being manipulative-they ‘trick' people into buying things they wouldn't want or didn't really agree to. You summarize research on the psychology of impulse purchasing and the design tricks of deception called ‘dark patterns.' You conclude that a key value is informed consent and that the company needs to decide what exactly that means.See Answer

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