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Q1: а.Specify the social network sites and their type b. Create an Instagram account for your business.Provide a link and a screenshot c. Give a description of your account (highlights,description of the three columns) d. What social media strategies would you choose to apply using your Instagram account (clearly describe how)See Answer
Q2: a. What digital marketing tools do you plan on your business? Provide details of each using for b. What Digital Marketing strategies do you plan on using? ExplainSee Answer
Q3: a. Describe a sponsorship would be involved in or an event marketing that you b. What ways could you show your social responsibility?See Answer
Q4:You are unhappy with one of your service providers (e.g., cable TV, mobile phone), and you have decided to create an online survey on a social media platform that you use to find out what your social network thinks about this type of service and what recommendations it has. Write a 2- to 3-page paper (not including title, reference, or appendix pages) that: • Explains the message you plan to include in your survey, your choice of questions, how you plan to deal with bias, and the sample size that you will target. Evaluates online social platforms that you could use, identifies the platform selected for your survey, and explains the rationale for your choice. • Includes a summary of the findings from your survey. You must set up the survey on one of the main social media sites that you use and share it with your friends. Include the survey you created in the appendix of the paper.See Answer
Q5:You are unhappy with one of your service providers (e.g., cable TV, mobile phone), and you have decided to create an online survey on a social media platform that you use to find out what your social network thinks about this type of service and what recommendations it has. Write a 2- to 3-page paper (not including title, reference, or appendix pages) that: • Explains the message you plan to include in your survey, your choice of questions, how you plan to deal with bias, and the sample size that you will target. Evaluates online social platforms that you could use, identifies the platform selected for your survey, and explains the rationale for your choice. • Includes a summary of the findings from your survey. You must set up the survey on one of the main social media sites that you use and share it with your friends. Include the survey you created in the appendix of the paper.See Answer
Q6:Assessment title: DEF/REF Marketing Channels, Operations Management & Digital Business - Assessment 1 The report should have a suitable structure and may follow the recommended structure: • Title Page (state the title, and the word count) • Disability Statement (if applicable) Executive Summary Table of Contents Introduction Main Body Conclusions/ Recommendations References • Appendices (optional) You are permitted to upload your work multiple times before the deadline. Please ensure that you upload the correct file when you upload your work, since this will be considered to be your submission.See Answer
Q7:ASSESSMENT SUMMARY: The current and evolving operational digital perspectives and the sustainability challenges on supply chain management and operations strategy in the beauty/cosmetic industry. The unnatural ingredients used in cosmetic industry along with excessive packaging and irresponsible material sourcing and animal testing constitute huge problems for the environment as well as the whole supply chain of this massive and growing market. Focusing on a company of your choice within that industry, discuss and evaluate the sustainable challenges on operations and supply chain management to meet current and future market trends. Also identify the need for a sustainability and digital strategy to achieve a competitive advantage. You need to demonstrate understanding of how organizations effectively manage the range of operational functions and supply chain in an evolving and innovative business context. Additionally, reflect on operations and sustainability principles and make informed suggestions using theories/models and applied practices with the support of academic sources.] The report should be logically structured, making use of headings/sub-headings and paragraphs. Remember to spell check, grammar check and proofread. This is an anonymous report, please do NOT use your ID or NAME. The word limit is 2000 words (maximum) (excluding title page, Executive Summary, table of contents, diagrams, tables, figures, reference list and appendices) Format: PDF or Word file, page numbers, 1.5-line spacing, normal margins, Arial/Times Roman 12-point font Assessment title: DEF/REF Marketing Channels, Operations Management & Digital Business - Assessment 2 The report should have a suitable structure and may follow the recommended structure: Title Page (state the title, and the word count) • Disability Statement (if applicable) • Executive Summary • Table of Contents • Introduction • Main Body • Conclusions/ Recommendations References Appendices (optional) .See Answer
Q8:The themes of Unit 5 are STP and IMC. Make a journal entry that answers the following question: How can you use social media to build your personal brand? What steps should you take to ensure the best possible outcome? Provide the details, expected outcomes, metrics and time line for your personal branding efforts. Tanner, J. & Raymond, M.A. (2016). Principles of marketing. Open Textbooks for Hong Kong. Licensed under a Creative Commons by-nc-sa. Read online at: https://www.opentextbooks.org.hk/ditabook/16010 MindTools. (n.d.). Segmentation, targeting and positioning (STP) model: What is the STP process in marketing? Retrieved from https://www.mindtools.com/pages/article/stp-model.html 200 words | 7th EDITION APA CITATION FORMAT WITH IN TEXT CITATION! The story link sent should be the only focus in answering the question.See Answer
Q9:Select any two business Net types (outlined in Introduction to Electronic Commerce by Kutz) and one example of each. Compare and contrast the two examples on commonalities and differences between them. Then discuss each type in terms of the following organizational gains that are made possible by e-commerce: Profitability Increased market share Improving service Faster delivery of product Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon Chapter 1 Watson, R.T., Berthon, P., Pitt, L. F. & Zinkham, G. M. (2008). Electronic Commerce: The Strategic Perspective. Global Text Project. Licensed under a Creative Commons Attribution 3.0 License Chapters 1 & 2.See Answer
Q10:Assignment 01 - Air France Case Name: Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search. From: Harvard Business Publishing. A link to download for this course is provided in the Week O folder (might already have reduced price = $4.25). From the link, you can download the case PDF and supplementary Excel file. Submission requirements: 1. Submit a PDF file of the case analysis answering 3 questions (provided in the slides) and your Excel file that you receive and edit for analysis (as discussed in the class). 2. Use APA 7th edition writing style for submitting the report. Resources regarding the APA 7th edition writing style are available on this link - https://owl.purdue.edu/owl/research and citation/apa style/apa formatting and style g uide/apa_sample_paper.html and also on the left-hand side (on Purdue OWL website) we can see more options regarding any specific questions. 3. Summary of a few major points regarding the format (APA 7th edition): - Font type - Times New Roman - Font size - 12 - Double-spaced and make sure that there is no extra space after each paragraph (Microsoft Word defaults to including one. Fix this by highlighting your entire paper, clicking the Paragraph Settings button [bottom-right corner of Paragraph section at top of the page/screen], then selecting "Don't add space between paragraphs of the same style" or making the Spacing After = 0) -1" margins -Align left - Page numbers on top right corner (also in Times New Roman) - "Excluding" cover page/title page, try limiting the report to 5 pages - Do not put page-long charts and figures, appropriate chart and figure sizes for the assignments are less than half a page (unless a special case, then make a footnote for explaining that) 4. What you would be submitting in a PDF file is your explanation of your analysis - this will help in grading to assess your reasoning for the analysis you submitted in the excel file: - Recommendations for publishers and campaigns in terms of quadrant analysis - What data/metrics used and the basis of your recommendationsSee Answer
Q11:200 words, 7th edition APA CITATION FORMAT WITH IN TEXT CITATIONS! The reading assignments this week discuss the role of social media in e-commerce. According to Henderson (2020), social media has about 59% of online users. In some ways, social media has disrupted marketing as we know it. Discuss how savvy businesses can harness social media to encourage business success. What are the challenges they face? How do businesses 'keep up' in an environment that changes so rapidly? cha, O., & Agwu, E., (2016). Effectiveness of social media networks as a strategic tool for organisational marketing management. Journal of Internet Banking and Commerce, 21, 1-19. https://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as- a-strategic-tool-for-organizational-marketing-management.pdfSee Answer
Q12:Essay 1: Narrative, Visual Reading and Political Advertisement In a paper of roughly you are to track down a political advertisement guilty of underhanded techniques in its partisan electoral pitch (you may choose print or video as you prefer) and explain what nefarious tactics it employs to sell its product. Your goal is to expose the misdeeds of the advertisement: in what sense is the ad "wrong" in its presentation of its subject matter, and how would an educated audience refute its claims? Your analysis should certainly include an analysis of logical fallacies used in the ad. As we have discussed in class, however, there's lots of other ways political ads mislead us, as well. Thus, you'll also want to explore the "visual reading" tactics we've examined in this week of the course. That is, you should examine not only how the ad twists logic to sell an idea or candidate, but also how it carefully crafts visual imagery to sell that electoral product. (We will practice combining these techniques in class as the deadline approaches.) For this first assignment, I'm asking you to perform only a small amount of research. In this case, you'll be doing "primary" research - that is, you'll be exploring the internet to find the ad you'll be writing about. (That's distinct from "secondary" research - in which you find sources that are studying the same thing you are. The research you will undertake on future essays in the class will be "secondary" research.) As you go out and find the ad you'll write about, remember that you should select carefully: your papers will go much better if you find ads that offer a wealth of logical and visual trickery to expose. Not all ads do (even the political ones).See Answer
Q13:Directions: For each advertisement, please write down The "cost" involved in not buying their product (according to them) The incentives the companies use so that people will buy into their products Whether you think the incentives are effectiveSee Answer
Q14: Industry project Part 1 Overview In this assessment, you will use the first two stages of the CX Design thinking process to conduct and document your research process and to create a simple Customer Journey Map. You will produce a report documenting your research design and process of defining the customer journey. You will be provided with a design brief to conduct your work on. Assessment criteria ● Outline the research design, data collection methods and evidence of data collected to define the consumer context ● ● ● Critically analyse data from secondary and primary sources to produce research insights relevant to the business Apply design thinking principles to produce clear, authentic and informative design artefacts relevant to the customer journey Articulate a customer-focused problem statement that synthesises your insights from the discovery stage of the CX design process Write in a logical and accurate manner Assessment Details Your task is to conduct the two first stages of design thinking to the design brief provided. You will read the provided brief carefully and determine the best research design to ensure you get the customer and market insights you need. ● Assessment Requirements Your report should cover the following sections and answer the guiding questions outlined below. 1. RESEARCH PLAN How have you planned your research? Which secondary research sources have you included? Why? Which primary research techniques have you used? Why? Who are you focusing on? How are you securing triangulation? How have you captured the data and process? Feel free to address other points you see relevant 2. INSIGHTS FROM SECONDARY RESEARCH Your insights should show what is most relevant for your understanding of CX. Some guiding questions are: ● Who are you looking at? What is the segment you are looking at? What are the characteristics? What do you already know about them? Who are the relevant demographics (e.g., age, race, gender, family size, income, or education) What is the relevant psychographics (e.g. traits, attitudes, interests, values, and other lifestyle factors)? ● What are the relevant behavioural characteristics? (e.g. practices, actions, usage patterns) What is important to them? What do you know about their environment? What do you know about the behaviour you are trying to capture and the context of that behaviour? How does this behaviour fit in with their lives? ● What are some of the past initiatives to address these issues? Were they successful? ● ● 3. INSIGHTS FROM PRIMARY RESEARCH Some guiding questions are: ● ● What are the industry, competition and market issues? Any other relevant insights. 4. BEHAVIOURAL PERSONA Here you will use your insights to draw a behavioural persona of your chosen customer segment. Your persona should address the following: ● What are their actual behaviours, drivers, contexts? How do customers differ from one another? How does their behaviour develop over time? What are customers trying to do at different stages? What are the customers thinking, sensing, feeling and doing? Customer's mindset and key behaviours in certain scenarios Scenarios encompass the environmental factors, including time, location, circumstances, and the people around your customer that influence their motivations and needs. Scenarios define what is influencing a customer's driving goals, needs, and pain points in each situation. Motivational mindsets are the situational goals, needs, and assumptions held by customers that drive their behaviour in each scenario. They represent the underlying factors that influence customer behaviour and ultimately determine whether they will utilize your product or service. What they are likely thinking, feeling and doing in each scenario? Potential barriers for the customer to engage with your product or service? ● Potential value/opportunities for offerings that intersect with those behaviours? ● Other aspects you may deem important. ● 5. JOURNEY MAP Draw the customer journey, with its key stages, customer needs, dimensions of experience (think/feel/social), touchpoints, pain points, moments of truth. You may add any other aspects you deem important. Try to indicate which information in the journey is directly coming from your research and what is just a hypothesis. 6. OVERALL INSIGHT FROM THE DISCOVERY STAGE Problem statement of overall insight (from the point of view of the customer) and a follow-up question in the form of "How might we...?" 7. APPENDIX Add References + Evidence of the Research process (photo of primary research, interview guide, post- it notes, affinity diagrams, etc)See Answer
Q15:Instructions I need to choose a live client and we choose The village..I need to create creative brife for all team..I need cover sheet olso..i am the Digital Marketing Executive. Each persone from group have some tasks..I am the Digital Marketing Executive and you need to complete only the taske about digital marketing executive.. You have a template where you have to complete the section for Digital Marketing Executive, another file it is with the brife and another files is with information You need to create the creative brife for this assesment..the cover shet and after finish this you need to do the secondary part of this assesment wich it is a presentation and the pitch you will find all information on the brife document. we need to create a creative brief and coversheet This assessment is about to conduct and campaine wich rhe client is The Vilage do the coversheet in 1000 words + breif in just 400-500 words + 6 slides with speaker notes/n This document is for De Montfort University use and should not be passed to third parties or posted on any website. Module Title Module Code Module Leader Submission Date/Time: Assignment Release 12th February 2024 Date: Integrated Marketing Communications BMKT2003 ● Faculty of Business and Law Assignment Brief ● Ellie Hickman ● ● 15/04/24 12:00 (noon) Assignment Number Assignment Title Assignment Weighting Assessment Information - What you need to do This assignment is a group assignment. Your group must submit a 5,000 word creative brief and present a 15 minute presentation in class in week 7 (W/C Monday 15th April 2024). PR objectives and plan Advertising creatives 2 The main aim of the assessment 2 on this module is for you to develop an integrated marketing communications campaign and to understand the planning and research that go into this. Assessment 2 will be a major piece of work, including creating a group presentation and a creative brief which will incorporate all of the skills and theory you will learn on the module. You will be issued with an additional client briefing to accompany this document. A creative brief is a document that outlines the important information from your client and market research. This then forms the starting point for the development of your campaign. We've provided a template that you can use for this (this is a guide). Your Creative Brief will be the foundation for your pitch presentation and a template is available on Learning Zone/Assessment. It is expected that this document will be 5000 words, and you can use TWO APPENDICES to support this. 80% Your group pitch presentation should be styled and presented in an appropriate way for your client. The presentation should last for 15 minutes and should include: DE MONTFORT UNIVERSITY Group presentation and creative brief LEICESTER Assignment Brief Template Page 1 of 5 Campaign objectives and brief overview of the target audience/persona Overview of theories used to develop and support your campaign/strategy Media plan and channels chosen, including budget overview Digital objectives and content plan, identifying specific channels This document is for De Montfort University use and should not be passed to third parties or posted on any website. Criteria for Assessment - How you will be marked Please supply references within your presentation for any theory, market research and insight you use. You need to apply promotional and communication models and theories as per the learning outcomes of this module. This assessment is worth 80% overall: Group creative brief – 40% (5,000 words) Campaign objectives Secondary research to inform campaign strategy Campaign strategy Communication/advertising theories Press release References Presentation structure and skills Campaign objectives Campaign deliverables Group presentation - 40% (you will all receive the same grade unless an issue is raised before you present) (15 minutes) Budget Media & digital plan Campaign execution Storyboard/creative visuals and explanation Integrated campaign relevant to client Further information on University mark descriptors can be found here. This assignment is designed to assess the following learning outcomes: DE MONTFORT UNIVERSITY LEICESTER Assessment Details Select and apply contemporary communication and promotional theory Understand the application of the marketing mix within different marketing contexts Know what influences customer behaviour across a range of contexts Know how to apply and adapt marketing mix to satisfy customers' needs Compare and contrast various promotional tools and media. Campaign planning, customer engagement and retention. Appreciate how the social media landscape is evolving and identify the implications for contemporary marketing communications strategy Assignment Brief Template Page 2 of 5 This document is for De Montfort University use and should not be passed to third parties or posted on any website. The word count is 5000 words for the group creative brief and 15-minute group pitch presentation in class W/C 15th April 2024. There will be a penalty of a deduction of 10% of the mark for work exceeding the word limit by 10% or more. DE MONTFORT UNIVERSITY The word limit includes tables, figures, quotations and citations, but excludes the references list and appendices. LEICESTER How to Submit your Assessment The assessment must be submitted by 12:00 noon (GMT/BST) on 15/04/24. No paper copies are required. You can access the submission link through the module web. Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work. O Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader. All work submitted after the submission deadline without a valid and approved reason will be subject to the University regulations on late submissions. O If an assessment is submitted up to 24 hours late the mark for the work will be capped at the pass mark of 40 per cent for undergraduate modules or 50 per cent for postgraduate modules If an assessment is submitted beyond 24 hours late the work will receive a mark of zero per cent The above applies to a student's first attempt at the assessment. If work submitted as a reassessment of a previously failed assessment task is submitted later than the deadline the work will immediately be given a mark of zero per cent O If an assessment which is marked as pass/fail rather than given a percentage mark is submitted later than the deadline, the work will immediately be marked as a fail Return of Marked Work The University wants you to do your best. However, we know that sometimes events happen which mean that you can't submit your coursework by the deadline - these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to five working days, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline for your assessment. You will find information about applying for extensions and deferrals here. Students MUST keep a copy and/or an electronic file of their assignment. Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites. Assignment Brief Template Page 3 of 5 This document is for De Montfort University use and should not be passed to third parties or posted on any website. DE MONTFORT UNIVERSITY LEICESTER You can expect to have feedback returned to you on 7th May 2024. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online. It is important that you access the feedback you receive as this will help to make improvements to your later work, you can request a meeting with your Module Leader or Personal Tutor to discuss your feedback in more detail. Marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed their review. More information on assessment and feedback can be found here. Academic Integrity and Generative Al Use In submitting a piece of work for assessment it is essential that you understand the University's requirements for maintaining academic integrity and ensure that the work does not contravene University regulations. Some examples of behaviour that would not be considered acceptable include plagiarism, re-use of previously assessed work, collusion with others and purchasing your assignment from a third party. For more information on academic offences, bad academic practice, and academic penalties, please read chapter four of our academic regulations. Generative Al tools cannot be used for this assessment. You must not use generative artificial intelligence (Al) to generate any materials or content in relation to your assessment. Any use of generative Al needs to be appropriately acknowledged. Students should add a statement explaining which technologies were used, how they were used and how this output was then used to complete the assignment. Direct use of outputs should be cited. Examples of a student acknowledgement statement are shown below: Statement of acknowledgment 1 - generative AI used when module leader allows it. I have used (list all Al system (s) used and links e.g., Google's Bard, https://bard.google.com) to (provide details of how you have used generative artificial intelligence e.g., to breakdown some of the concepts taught on the module). The prompt (s) I have used are (include the prompt (s) e.g., you are an enthusiastic tutor who is also an experienced economist, help me understand the concept of game theory with explanations and examples). What was generated from these prompts was used to (explain how they were used in your submission, e.g., develop a section on game theory exemplars). Assignment Brief Template Page 4 of 5 Statement of acknowledgment 2 - generative AI not used when module leader allows it. This assessment has not used any generative-AI. You can find the library guide on generative Al use here - https://library.dmu.ac.uk/genai This document is for De Montfort University use and should not be passed to third parties or posted on any website. DE MONTFORT UNIVERSITY LEICESTER Academic Support and Your Well-being Referencing is the process of acknowledging other people's work when you have used it in your assignment or research. It allows the reader to locate your source material as quickly and easily as possible so that they can read these sources themselves and verify the validity of your arguments. Referencing provides the link between what you write and the evidence on which it is based. You identify the sources that you have used by citing them in the text of your assignment (called citations or in-text citations) and referencing them at the end of your assignment (called the reference list or end-text citations). The reference list only includes the sources cited in your text. The main referencing guide can be found here and includes information on the basics of referencing and achieving good academic practice. It also has tabs for the specific referencing styles depending on whether you require Harvard style used in business or OSCOLA style used by the Law school. Assignment Brief Template Page 5 of 5 The University has a wealth of support services available to students; further information can be obtained from Student Gateway, the Student Advice Centre, Library and Learning Services and, most importantly, your Personal Tutor. If you are struggling with your assessments and/or deadlines please do seek help as soon as possible so that appropriate support and guidance can be identified and put in place for you. More information can be found on the Healthy DMU pages.See Answer
Q16: INF11114 Digital Business Environments Report 2 Learning Outcomes Covered: Assessment Type: Overall module assessment For this assessment: Assessment Limits: LOS 1, 2, 3, 4, 5 Report 100% Continuous (two reports) 70% 3000 words, plus or minus 10% Submission Date: Submission Time: • • Submission Method: Turnitin: Module leader: Tutor with Direct Responsibility: You are advised to keep a copy of your submitted assessment. Please note regulation Section B5.3.b regards component weighting. Late submissions will be penalised following the University guidelines as follows: Up to 5 working days late, the mark will be capped at P1. After 5 working days late, a mark of F5 will be assigned. Extensions to the submission date may only be given by the Module Leader for exceptional circumstances. – by submitting the appropriate request form available here Extenuating circumstances. Feedback on submissions will normally be provided within three working weeks from the submission date. The University rules on Academic Integrity will apply to all submissions. The student academic integrity regulations contain a detailed definition of academic integrity breaches which includes use of commissioned material; knowingly permitting another student to copy all or part of his/her own work By submitting the report, you are confirming that: • • • It is your own work except where explicit reference is made to the contribution of others. It has not been submitted for any module or programme degree at Edinburgh Napier University or any other institution. It has not been made with the assistance of Artificial Intelligence (AI) tools. 1. Requirements This is a formal piece of work, worth 70% of your mark for the module. Report 2 assesses the following module learning outcomes: LO1: Evaluate the concepts and applications underpinning the exploitation of digital technologies by businesses and other organisations LO2: Assess the organisational, managerial and competitive implications of digital technologies LO3: Critically assess operating models that businesses deploy for the online environment LO4: Synthesize solutions to the problems of customer engagement across different channels and ‘touchpoints', online and offline. LO5: Present the output of independent and directed study in the form of reports You must produce a report on the ways in which a specific organisation is exploiting the digital environment. The organisation can operate within the private, public or third sectors. The report wordcount should be 3000 words (plus or minus 10%). See further requirements below. In Report 1 you undertook preparatory work for a study examining how one organisation is operating within the digital environment. In Report 2 you will move beyond preparation and undertake the actual analysis. You may have decided to change your focus and approach as a result of undertaking Report 1 – no justification of any change is required within Report 2. That said, if you are changing focus, you may wish to repeat the main tasks of Report 1 for your 'second choice' organisation to ensure you are adequately prepared. In this instance, you are encouraged to contact the module leader to discuss further. The preparatory work undertaken for Report 1 should have helped define your subject, locate relevant secondary (and potentially primary) data and consider your analytical approach. 2. Report Content Areas The following elements must all be included in your report. Please use the exact headings underlined below, and take note of the explanatory text under each heading indicating what is required: Abstract The abstract summarises the entire content of the report. Introduction To set the focus and scope of the work. Identification and analysis of contextual factors affecting the organisation's exploitation of the digital environment The contextual factors will vary depending on whether the organisation operates in the public, private or third sectors, is completely digital or has offline presences, and has physical or virtual products and services. However, the section could potentially address: Analysis of micro and macro environments including assessment of competitive opportunities and threats balanced against capabilities The consumer channel structures and the supply chains (digital and/or physical) in operation in the sector (external view, looking at the sector as a whole rather than your business) Analysis of customer segments and online behaviours (again, focusing on the sector as a whole) Analysis of the current contribution of digital capabilities to the organisation In this section you should draw on the tools and frameworks covered in the lectures and tutorials to analyse how the organisation is exploiting digital capabilities to succeed in the digital environment. Again, the content covered should be appropriate to the organisation and sector, but could potentially address: The business model (using the business model canvas) Digital Marketplace Map (using a Persona and showing the importance of digital intermediaries online) or else a Customer Journey Map (also based on a Persona but showing offline as well as online experiences and interactions) Value configurations in operation (using the value 'chain', 'shop' or 'network'), and the place of 'digital' in supporting value-adding processes Development of the business' consumer channel structures and wider supply chains Analysis of how the business is exploiting the 'search', 'social' and 'mobile' ecosystems (drawing on relevant analytics data). (n.b. data discussed here can also be drawn upon for Digital Marketplace Map or Customer Journey Map) Analysis of the strengths and weaknesses of the current customer-facing Website or Mobile App, compared to that of one direct competitor Conclusions, recommendations, and critical assessment of the work that has been undertaken Clear conclusions derived from your analysis linking to specific and actionable recommendations. Critical assessment which highlights the strengths of the approach that you have taken, together with the scope for further work. 3. Format The report should contain a Title Page showing the word count and your matriculation number (do not include your name). It should also include a 300-word Abstract. The maximum word length of the main text of this assignment is 3,000 words (plus or minus 10%). This word count excludes title page, abstract, all tables and figures, reference list, appendices - please enter this total on the title page. Reports with a word count over 3,300 will gain a maximum grade of P1 (the lowest pass grade possible). A report of much less than 2700 words is unlikely to contain adequate content, which will reduce the marks available. This is an academic report, and as such must make explicit reference to the concepts, tools and theories covered in the module. Therefore, appropriate literature should be cited. However, it is also important that you critically assess the operations of the organisation, and present some clear recommendations as to its future direction. Following the Title Page containing the word-count, matriculation number and Abstract, the report must contain the following mandatory sections: 1. Introduction 2. Identification and analysis of contextual factors affecting the organisation's exploitation of the digital environment 3. Analysis of the current contribution of digital capabilities to the organisation 4. Conclusions, recommendations, and critical assessment of the work that has been undertaken Use the marking criteria to plan the report – this shows the relative weighting of each section. All sources consulted must be formally acknowledged through good referencing practice, adhering to the School of Computing Guidelines linked from here: https://my.napier.ac.uk/your-studies/improve-your-academic-and-study-skills/referencing- and-academic-integrity/referencing-guidelines Page layout: Submissions should be in Arial font, 12 pt, 1.5 line spaced. Figures and tables, appendices: Captions for tables and figures should use the same font as the main text. They should be referred to in the text using Arabic numerals, e.g. Figure 1, Figure 2, Table 1, Table 2, etc., in order of appearance. Before you submit the report, it should be spell-checked and proofread. The final version must be submitted in the Report 2 submission link on Moodle. If you have specific problems which are outwith your control and prevent you from meeting the deadline, you may request an extension in advance of the due date by completing form RE1 and submitting this to your Module Leader for a decision. Late submissions that have not been approved by your Module Leader will be capped at P1. Marks and feedback will be provided within three working weeks from submission. 4. Academic Skills Support We have a dedicated Academic Skills Advisor, Annemarie Douglas, experienced in supporting postgraduate students. Please contact Annemarie directly on a.douglas@napier.ac.ukSee Answer
Q17:UNIVERSITY of GREENWICH Essay 2 Essay two is designed around disruptive technologies and to gain insight into how they are used in the retail industry in the landscape of contemporary marketing practices.See Answer
Q18:Submission (individual) Product a reflection of your process and role within the project (individual) You should research your role and deliver a brief introduction outline of the role, responsibilities and tasks expected of this role in video creation. Submit a 600 words reflection, which includes the role introduction, outline of and final movie. The the project process reflection should include documentation images of the process and your roles throughout This will outline your role in the production from start to completion. You will discuss the challenges faces and how you over-came them. The successes and failures of the project should be mentioned. Your opinion on this role in important and you should include how you delivered in the tasks necessary for the completion on the video./nAssignment Need to write an reflection in 600 words - student did the lighting setting in Production. Student: Prduduction skills 2nd year As per student, she learned How to use the camera in studio and how to set the lighting and like that etc. Consider above information, watching video - submit 600 words reflection, answer all the points mention in screenshot of instructionSee Answer
Q19: UNIVERSITY OF VISION STRATEGY OPPORTUNITY WESTMINSTER WESTMINSTER BUSINESS SCHOOL SCHOOL OF APPLIED MANAGEMENT Module Title: Web-enabled Business Module Code: 5BDIN003W Assessment title: Website Evaluation Individual Report Assessment weighting: 25% Assessment deadline: 28th February 2024 Semester 2, 2023/2024 Assessment Brief The Assessment This is an individual assignment; therefore, you should not share ideas or material with others, while completing this work. Please note that this is an individual report and not an academic essay. It should be 1000 words in length. The word count excludes the title page, table of contents and reference list. Task The title of this Assignment is: This assessment consists of two elements: An Investigation into the E-Commerce Website of an S&P 500 Company All S&P 500 companies as at January 2023 are shown on pages 10-30 of this document 1. A 1000 word written report. 2. A customer journey map i.e., a visual representation of the customer's online journey. Element 1: A 1000 word written report Your task is to choose one company from the most recent list of the S&P 500 Companies and to produce a 1000 word written report which appraises the company's approach to e-commerce, taking into consideration the following: ● ● Analysis of the online marketplace. You should introduce and discuss: (1) the industry in which your company operates, (2) the scale of its operation, either in the US, UK or globally, and (3) its main online competitors. Identification of the company's online customers and appraisal of the website. You should research who is the typical customer of the business online (demography). In addition, you should identify and discuss whether the design and usability of the company's e-commerce website meets the needs of the envisaged user demographic. You should take into account and comment on: (1) website accessibility, including fonts employed, colour schemes and its accessibility on different types of devices, (2) trust and credibility, including availability of contact information, real user reviews and transparency of product pricing, and (3) website navigation, including navigational links, search functionality and ease of use. ● Customers' needs on the company's website. You should investigate how different features and technologies on the website can satisfy customers' needs. In addition, using the relevant theory, you should categorise these needs into the groups of threshold, performance and excitement needs. Page | 2 ● The product and/or services offered by the company. You should identify and discuss the products and/or services offered by the company on its e-commerce website and whether these have been sufficiently well-described (in textual form) and presented (in images and/or videos) to allow the customer to make an informed decision on whether to purchase. Your report should reference at least five published sources of information and be written in the third person. Wikipedia is not to be included as a reference source and over-reliance on web-based articles is not considered appropriate for this assignment. Element 2: A Customer Journey Map Your task is to produce a Customer Journey Map (CJM) for a typical customer who uses the e- commerce website of your chosen S&P 500 company. Your CJM should visually represent the various phases that a customer passes through from the point of initially accessing the e- commerce website (i.e., starting from the website homepage) to completion of the purchase of a product and/or service (i.e., finishing on the Order Confirmation page). Your CJM should use a standard modelling technique to show clearly the chronological phases, pages and actions that a customer must take in order to complete the purchase of their chosen product and/or service. To complete your CJM, you should read Chapter 10 of James Kalbach's book entitled "Mapping Experiences: A Guide to Creating Value through Journeys, Blueprints, and Diagrams" for further guidance. Please see the Module Handbook for a full reference relating to this publication. Your CJM should be visually presented on one page only. Report Structure Title page This should include the title of the assessment, the name of the module and the Word Count of the report. Introduction 100 - 150 words, explaining what the report covers and an introduction to your chosen company. A useful approach is to provide a sentence about the aim of the report, a short paragraph introducing the chosen company and then a short explanation of what is contained in the report so that readers know what is coming. Findings This section should contain the findings of your investigation. Only present results which are informative and relevant to the focus of your report. Use sub-headings where necessary to Page | 3 identify the approach used by your S&P 500 company to its e-commerce website. Present findings in a clear manner, using figures and tables where necessary. Customer Journey Map On the final page of your report, you should include your Customer Journey Map. It is not necessary to discuss or describe your CJM in your report. • Reference List References should be included for all source material you use in this report. The reference list should be included at the end of the report in a single integrated list; it must follow the Westminster Harvard Referencing Style. Please see the Assessment folder on Blackboard for the University of Westminster Guide to Harvard Referencing. Students will be rewarded for their efforts to follow a clear consistent style and for correctly giving full references. Students will also be rewarded for the quality of their references. Peer- reviewed academic sources will be considered favourably. Please refer to the module handbook for examples. English style and grammar points Before submitting your report, please make sure that grammar and spelling has been checked and that the report has been proof-read. Keep findings separate, at the very least by using a new paragraph for each point. Report Format The presentation of your report is part of your grade and helps markers to gain a good understanding of your work. You should write in clear, concise and correct Academic English. The report should be single-spaced, 12-point text and using standard margins. Arial font is preferred. Assessment criteria The assessment criteria and weightings show you what is important in the assessment and how marks are shared across each criterion. When you are completing your assessment remember you need to fulfil the brief and the assessment criteria below. At the end of this document, we have provided you a more detailed marking grid, which describes both the expectation for each criterion and how marks would be awarded based upon performance. Criterion Analysis of the online marketplace Identification of the company's typical online customers Customers' needs on the company's website The product and/or services offered by the company Weighting 20% 20% 15% 10% Customer map (Identification of customer journey phases and key actions 25% taken by customers to complete purchase) Referencing and layout (including use of Academic English): 10% Page | 4 The University has arrangements for marking, internal moderation and external scrutiny. Further information can be found in Section 12 of the Handbook of Academic Regulations, westminster.ac.uk/study/current-students/resources/academic-regulations Anonymous marking Do NOT include your name or student number within the file name or anywhere within your submission. The submission will be subject to anonymous marking. Having logged into blackboard the system will record your details anonymously and tutors will only see your name after the entire submission has been assessed and provisional marks have been released to all students at the same time. Referencing requirements for the assessment Statements, assertions and ideas made in coursework should be supported by citing relevant sources. Sources cited in the text should be listed at the end of the assignment in a reference list. Any material that you read but do not cite in the report should go into a separate bibliography. Unless explicitly stated otherwise by the module teaching team, all referencing should be in Westminster Harvard format. If you are not sure about this, the library provides guidance (available via the library website pages). Page | 5See Answer
Q20: Assessment Method: 100% Practical Assessment Assignment Submission: Students are required to submit their coursework through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission. If your centre supports Turnitin©, a copy of your Turnitin© originality report must be submitted in conjunction with your assignment. See Answer

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